Find fast-growing companies to sell to

The right growth signal depends on what you sell, so Kite starts by matching the signal to your product. Overall headcount growth is a broad signal. Growth in one department is usually a sharper one.

Here are a few examples of how the match works:

• If you sell recruiting or HR software, a company adding staff quickly across every team is the clearest signal, because its hiring process is under strain.
• If you sell sales tools, a sales team that grew 40 percent in six months matters more than the company's overall growth, because that team is where the new seats go.
• If you sell office services, IT setup, or commercial real estate, a new office or a new location is the signal that matters, along with where that office is.
• If you sell to companies with fresh budget, a recent funding round tells you money is about to be spent, and the roles a company starts hiring for afterward tell you where.

Kite also looks at growth in both percentages and people. A 10-person company that grows 40 percent has added four people. A 1,000-person company that grows 5 percent has added 50. Depending on what you sell, either one could be the better prospect, so Kite uses your average customer size to decide which number counts.

Kite searches company data directly for the growth you chose, combined with the rest of your profile. A single search can ask for software companies in Germany with 50 to 500 employees whose headcount grew more than 20 percent in the last six months. It can also narrow the search to companies whose engineering or marketing team grew fastest over the same period.

Kite uses two built-in sources for this, and each one sees growth differently. Crustdata tracks companies over time, so Kite can filter on headcount growth over one, three, six, or twelve months, on growth in specific departments, on funding, and on where a company's offices are. PredictLeads works from events. It finds companies that announced headcount increases, new offices, new locations, facility expansions, funding rounds, and leadership hires, and it finds companies by the jobs they're hiring for, filtered by seniority and location.

For a company that's already on your radar, Kite can go deeper. It can pull the company's headcount month by month, its count of open jobs over time, and the titles it has been hiring for recently. That shows whether growth is steady, speeding up, or slowing down.

Kite finds companies opening offices in your region by pulling recent announcements of new offices, office expansions, and new locations, then keeping the ones whose new site is in the area you serve. Each announcement names where the company is expanding, so Kite reads the location from the event itself rather than assuming it matches the company's headquarters.

Kite can also come at the question from the other direction. It can search for companies that already have an office address in your region and whose headcount is climbing, which often catches growth before a formal announcement. Hiring data helps too. A company posting several jobs in Austin when its headquarters is in Boston is often building a team there.

Kite treats growth as a reason to contact a company, not as proof that the company is a good customer. A fast-growing company outside your market is still outside your market. So Kite keeps only the companies that pass your ideal customer profile on industry, size, location, and any exclusions you've set, and then uses growth to decide which of those to contact first.

Timing gets the same care. Some event data doesn't filter by date, so a search can return an office opening from two years ago alongside one from last week. Kite reads the date on every event and drops anything older than about three months. A company that opened an office in 2024 has already bought its furniture.

What's left is a shorter list where each company fits your market and has something recent happening. Kite keeps the event, its date, and the source link with each company, so you can see exactly why it made the cut.

Once the companies are settled, Kite finds the people who own the problem your product solves. It searches by title, function, and seniority at each company, so a list built for sales software reaches the head of sales or the sales operations lead, not a random account executive.

Growth often changes who that person is. A company that just hired a new VP of Sales may be rethinking its tools, and that new hire is usually the right first contact. Kite confirms each person's current role and employer, then adds their LinkedIn profile and a professional email when one is available, along with whether the address was verified.

Kite scores every contact from one to five against your profile and writes a one-line reason for each score. When a list runs longer than about 15 contacts, it splits them into primary and secondary groups so your team knows where to start.

Each row also carries its "why now," the growth event with its date and source. That's what makes the first email worth reading. "Congratulations on opening your Denver office last month" is a better opening line than anything Kite could write from a company's industry alone. When you ask Kite to write the outreach, it opens each message with that event and ties it to the problem your product solves.

Kite can add the list to your CRM, save it to a spreadsheet, or use it as the audience for an email campaign. It shows you the campaign before anything goes out, and sends it once you approve.

Growth signals expire, so a list of fast-growing companies is only useful if it keeps being refreshed. Kite can run the same search on a schedule, such as every Monday, and you can ask it to leave out companies that were already on earlier lists.

Each run starts from the same profile and the same growth criteria, so the results stay comparable from week to week. If a source of companies keeps producing poor fits, tell Kite and it will tighten the criteria for the next run.