Improve your visibility in AI answers

Before Kite can measure your AI visibility, it needs to know which questions matter to your business. A prompt that includes your company name can show what an AI answer engine knows about you. But those prompts won't show whether you appear when a buyer asks how to solve a problem or when they compare products like yours.

Kite uses what it already knows about your products, positioning, customers, and competitors to propose questions worth tracking. That list covers the problems your customers are trying to solve, the categories you compete in, and the products or capabilities you want your company to be known for.

You can also give Kite specific prompts you want it to track. Once you agree on the list, Kite will preserve it as the set of prompts to check every time it runs an answer engine optimization (AEO) assessment.

Kite runs the prompts you agreed on through ChatGPT, Perplexity, Gemini, and Claude. For every answer, it records whether your company is mentioned, which competitors appear, and which pages the answer cites. It keeps the results for each prompt and answer engine separate so you can see where your visibility is strong and where you're missing entirely.

When an answer mentions you but gets your product, pricing, or audience wrong, Kite can find where the wrong statement comes from and fix the page behind it.

Kite tracks mentions and citations separately. Your company can be mentioned even when your website isn't cited, and a third-party page can become the source that gets your name into an answer. Seeing both mentions and citations helps Kite determine whether your best opportunity to improve is on a page you control or somewhere else on the web.

These results establish your rank, visibility, and share of voice against your competitors that appear in the same answers. Share of voice shows how much of the total brand presence across your tracked prompts belongs to your company. Kite can also compare these results with your search rankings, impressions, and clicks to find questions where your website already performs well, but your company doesn't appear in AI answers.

For Google's own AI answers, Kite can flag which of your keywords show an AI Overview and check whether those overviews cite you or your competitors.

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Once Kite understands where your company is missing in AI answers, it looks at what's helping competitors appear instead. For each prompt, Kite opens the pages cited in the answer and checks which companies they mention, what kind of page they are, and how directly they answer the question.

Sometimes the reason is straightforward. The same three comparison pages may appear across several answers, with each one recommending your competitors and leaving your company out. In other cases, a competitor has documentation that answers the question more clearly, ranks for searches related to the prompt, or appears repeatedly in community discussions and industry roundups.

Kite can add search rankings, backlinks, and domain authority to this analysis. These signals help explain whether a competitor is benefiting from content on its own website, stronger third-party coverage, or sources with more authority behind them. Kite then uses the evidence to decide whether the next move is improving a page you control, creating something new, fixing how AI systems access your site, or earning a place in a third-party source.

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AI answer engines need to be able to find and understand your pages before they can cite them. Kite scans your public website and runs 24 checks that affect how AI systems read it, grouped into five areas: crawl access, content, structured data, AI guidance such as llms.txt, and brand presence. These include whether your sitemap and crawler rules point to the right pages, whether your important content is easy for AI systems to read, and whether your structured data and llms.txt describe your content accurately.

Kite gives your site a score out of 100 and explains what it found. Every check that doesn't fully pass comes with a recommended fix, and Kite ranks those fixes by how many points each one would recover, so you can start with the changes that matter most. Some fixes help crawlers find your pages, while others make the products, companies, and ideas on those pages easier to understand. The full scan is covered in Check your website's readiness for AI agents.

Kite can make and publish these changes directly on a website it hosts. If your website runs on Webflow, WordPress, Contentful, Sanity, or Storyblok, Kite makes the updates through your connected content system.

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Some visibility gaps exist because your website never answers the question a buyer is asking. Others happen because the answer is buried in an old page, missing important detail, or is written in a format the answer engines rarely cite.

Kite uses its diagnosis to decide whether to improve an existing page or create something new. That could mean publishing a category page, writing a direct comparison, expanding your documentation, or adding a clearer answer to a page that already ranks. Kite writes the content using what it knows about your products, positioning, customers, competitors, and brand voice.

Once you approve the work, Kite publishes it to the website it built for you or through your connected content system. Each page stays connected to the prompts it was created to address, so the next assessment can show whether the change helped your company appear.

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Not every opportunity is on your website. AI answers also cite category roundups, comparison articles, review sites, documentation, and community discussions that other people control. When those pages mention your competitors and leave you out, they give the answer engines plenty of reasons to recommend someone else.

Kite identifies the third-party sources that appear most often across your tracked prompts. It shows you which competitors each source mentions, which questions lead back to those sources, and where getting included could improve your visibility. Find the sources AI answers cite in your category goes deeper on mapping those directories, articles, and threads across a whole market.

Kite then finds the person responsible for the page and drafts the outreach. The message explains why your company belongs, gives the writer the relevant product and positioning information, and makes the specific inclusion easy to evaluate. Your team can review the outreach in the conversation with Kite and send it from the appropriate account.

Whenever the page gets updated, Kite checks the same prompts again to see whether any new citations or mentions appear in the answers.

The way to know whether your AI visibility work is paying off is to run the same questions before and after a change and compare the answers. Kite does this with the prompt set you agreed on, so every assessment is measured against the same questions in ChatGPT, Perplexity, Gemini, and Claude.

The first assessment is your baseline. After a round of work has shipped, Kite runs the same prompts again and compares the new answers with that baseline. It shows where your company gained or lost mentions, which pages are now being cited, and how your rank and share of voice changed.

Because each page Kite publishes stays connected to the prompts it was written for, the comparison can tell you which change moved which answers. Suppose Kite added a clear pricing comparison to your product page because three tracked questions about cost kept citing a competitor's page instead. If those three questions now cite your page while the rest of the set stays the same, that's good evidence the change worked. If the answers moved everywhere at once, a competitor's launch or an update to the answer engine is the more likely cause.

This is how you run an AI visibility experiment with Kite: agree on a fixed set of questions, record the baseline, ship a specific change, and run the questions again. You can also ask Kite to repeat the assessment on a schedule, so you keep seeing how your visibility moves as your content, your competitors, and the answer engines change.

The new results tell Kite what to work on next. It can keep tracking the questions that matter, adjust the strategy based on what changed, and bring the next plan back to your team.

Playbooks without a link are publishing soon.