Add pages that answer your buyers' questions

The questions worth answering are scattered across the tools your team already uses, so Kite reads each of them and pulls the questions into one place. Each source shows a different side of what buyers want to know.

• Sales and customer calls. With Fathom connected, Kite reads the transcripts of your recorded calls. Each line is labeled with the speaker, so Kite can tell a prospect's question apart from your rep's answer. It can also narrow its reading to calls with people outside your company.
• Chat and support conversations. With Intercom connected, Kite searches your conversations by date and keyword and reads each thread in full, along with call transcripts and support tickets. These show what visitors ask while they're on your site, often on a specific page.
• Slack. Kite reads the files your team shares in Slack, and when you mention it, it can search the public channels it has joined. A sales rep who posts "third prospect this week asking about SSO" has just handed Kite a page idea.
• Search data. Kite's built-in search data shows which questions people type into Google and how often. With Semrush connected, Kite also sees the searches your competitors rank for and you don't.
• AI answers. Kite runs buyer questions through ChatGPT, Gemini, Perplexity, and Claude and records which companies appear. A question where competitors appear and you don't is a strong candidate for a page.

When the same question shows up across many calls or conversations, Kite treats it as a pattern rather than a one-off. It records the questions, the exact words buyers use, and where each one came from in your knowledge base. That way the page it writes later can use your buyers' phrasing, and you can see why a question made the list.

Not every buyer question needs a new page, so Kite sorts them by how much answer each one needs. A question like "Do you offer annual billing?" needs one clear sentence on your pricing page. A question like "How do we move our data over from our current tool?" needs a full guide, and "How are you different from Competitor X?" needs a comparison page.

When Kite suggests new pages, each idea arrives with everything you need to judge it:

• a working title, written the way a person would name the page
• the kind of page it is, such as a solution page, a guide, or an FAQ page
• the buyer questions it answers, most important first
• a sentence or two on why your site is missing it
• the search results that support the idea, each with an excerpt from the page

To build those ideas, Kite reads what your knowledge base says about your company, positioning, ideal customers, brand voice, and content themes. It adds the search keywords and competitor pages it has already found for your site, then runs a handful of fresh web searches on what your buyers look up. You can steer the ideas by telling Kite what to focus on, such as "pricing questions" or "questions from agencies." You can also say where the new page should sit, such as under your Solutions page or at the top level of your site.

A page idea is only useful if your site doesn't already cover it, so Kite compares every suggestion with the pages you have. An idea that matches an existing page is dropped before you see it. Ideas you've dismissed don't come back on the next round, so the list keeps getting more useful instead of repeating itself.

Sometimes the right answer is an update rather than a new page. If your pricing page already exists but never mentions annual billing, Kite proposes adding the answer there. If an old blog post half-answers a question buyers keep asking, Kite can rewrite it so the answer comes first.

You can also add your own ideas. If you already know you need a page on "Using our product with HubSpot," type the title and the questions it should answer, and Kite keeps it on the list with its own suggestions.

Once you choose an idea, Kite writes the complete page rather than an outline for someone else to finish. It first plans the page: the title, the web address, the search title and description, and the sections the page needs, with a stated purpose for each one. A guide on moving data from a competitor might open with a direct answer, walk through the steps, show what carries over and what doesn't, and close with a way to book a call.

Kite builds those sections from the ones your site already uses, following your site's design rules for images, layouts, and reusable patterns. The new page looks like it was always part of your site. Then Kite writes each section in your brand voice, drawing on your positioning, your product details, and the words buyers used when they asked the question.

Each page opens with the answer. The first lines say plainly what the buyer asked about, and the rest of the page adds the detail, examples, and next steps. That's what helps a reader who skims, and it's also what search engines and AI answer engines look for when they choose a passage to quote.

The finished page waits on your site as an unpublished change, so you can open a preview and read it before anyone else sees it. Change what you like in the content editor, or reply in Slack with what you'd change and Kite revises it. When you approve, Kite publishes the page along with any other pending changes and checks that the site displays correctly.

On a site Kite builds, every new page gets a title, description, share image, and structured data, and it joins your sitemap. Shortly after it goes live, Kite checks the site's speed, search basics, and structured data and emails whoever published if something needs fixing.

Then Kite measures whether the page did its job. Its built-in analytics show how many people visit the page, where they came from, and whether they fill in a form or click through to sign up. Kite also follows the page's search rankings, and it can run the questions the page answers through the AI answer engines again to see whether your company now appears. The pages that work tell Kite which kinds of questions to answer next.