Create on-brand marketing visuals

Kite can pull your brand's colors, fonts, and logo from your website and its built-in brand data, then turn them into rules it follows. It loads your site in a real browser, so it sees pages that depend on JavaScript the way a visitor does, and it captures screenshots and the images on each page. It identifies your logo and the fonts you use. Kite also uses Brandfetch, one of its built-in data sources, to get your company's logo, colors, and fonts on file.

That research becomes a design system. It records your color palette and typography, the style of imagery that suits your brand, and how your logo should appear. If you're starting a new business and don't have a brand yet, Kite can create the design system with you instead, then keep it as the reference for everything it makes afterward.

You stay the authority on your brand. If the research gets something wrong, such as an old accent color that still appears on a forgotten page, tell Kite and it updates the rules. Brand facts your team has confirmed always outrank anything Kite inferred from your website.

Kite decides what an image needs to say and where it will run before it makes anything. For each request, it settles a short brief:

• The message the image supports and the visual idea behind it.
• Whether it should be a photo, an illustration, or a graphic with text.
• The channel and the shape, such as a square image for a social post or a wide one for a blog header.
• Any exact words that belong in the image, such as a headline or a date.
• How many variations you need.

The brief follows a clear order of authority. What you ask for in the request comes first. Your confirmed brand facts come next, and the design system fills in the rest. When none of those settles a choice, Kite says what it assumed instead of passing off a guess as your brand.

Here's an example. Say you ask for "three images for next week's posts about our new pricing." Kite keeps your pricing claim and call to action exactly as written, chooses a visual idea that suits your brand, and sets each image to the right shape for the channel. If you've used a particular illustration style in past posts, Kite follows that style instead of inventing a new one.

Kite chooses between making something new, editing something you already have, and cleaning up an existing image, depending on what the job needs. Before it generates anything, it looks for a match among your site's images, the files you've uploaded, and the images it made for earlier work. A real photo of your team or your product beats a generated stand-in, so Kite uses it when one fits.

When nothing fits, Kite generates a new image. For a standalone piece you'll use as is, like a social graphic or an ad, it uses a higher-quality setting than it uses for routine website imagery. When you give Kite an image to work from, it edits that image or uses it as a style reference, so you can say "make this hero warmer" or "make a version of this graphic for our webinar" and keep the look you already have.

Logos and text get special handling, because those are where generated images most often go wrong. When an image should show your logo, Kite works from your actual logo file rather than describing it to the model from memory. When it needs an exact copy of the logo or exact wording, it places them over the artwork so the letters come out right. Background removal keeps the original pixels exactly, so a product photo or a client's logo comes out clean on a transparent background without being redrawn.

Kite checks every image before you see it, then revises it with you until it's right. It confirms that each image you asked for exists and is the size you requested. It also checks that the subject and any text sit fully inside the frame, and that the words in the image match the approved copy. If a variation failed, Kite tells you which one and why instead of quietly leaving it out.

Then the images come to you for review, and revision is a normal part of the job. Suppose Kite sends three options for a launch post. You might reject the first because it looks too much like a stock photo. You might like the second but want the headline larger and the background in your secondary color. Kite makes a new version of the second image and keeps the earlier one, so you can compare them side by side or go back to the original.

When a correction says something lasting about your brand, Kite records it as a rule, so later images start out closer to what you want. If you tell Kite "we never use photos of people at laptops" or "our illustrations always use flat color, no gradients," it records that in your brand's visual guidelines, and the rule guides later work right away.

A rule can apply to your whole team, to a single client, or to one kind of deliverable. That means "always put the logo bottom right on social graphics" can shape your social images without affecting your website. Over time you spend less time correcting the same things, because Kite has learned what your brand looks like from your own feedback.

Kite uses approved images in the work they were made for. On a website Kite builds and hosts for you, it places images on pages, swaps out an outdated hero, and updates the logo, colors, and typography when your brand changes. On new sites, each page gets a share image automatically when nobody has chosen one, and Kite serves smaller versions of images to phones so pages load quickly.

For advertising, Kite pairs the visuals with ad copy written for each platform's limits. With a connected LinkedIn Ads account, it can prepare image ads as drafts for a team owner or admin to launch. For social posts and blog articles, Kite delivers the images along with the post or article they belong to, ready for your review.