What Lusha is and how Kite uses it
Lusha is a B2B contact and company data provider. Sales and marketing teams use it to get a person's work email and phone number, along with company details such as size, revenue, and industry. Many people know it from its Chrome extension, which shows contact details on a LinkedIn profile.
Kite uses Lusha for the contact side of outbound marketing. It fills the gaps in records you already own, finds new people and companies worth reaching, and watches for the job changes and company moments that make outreach timely. Kite brings the judgment around the data. It already knows your ideal customer from its research on your business, so it decides who belongs on a list, asks Lusha only for the details each person is missing, and takes the results wherever your team works. Lusha connects to Kite with an API key from your own Lusha account.
Marketing jobs Kite can do with Lusha
Most teams come to Lusha with one of two problems. Either they have contacts they can't reach because the email or phone number is missing, or they need more of the right people to contact in the first place. Kite handles both, and it uses Lusha's signals to decide who to contact first.
Fill in missing emails and phone numbers on contacts you already have
Kite looks up each person in Lusha and reveals the work email, the phone number, or both, depending on what that person's record is missing. It uses the strongest identifier the record has. A LinkedIn profile URL gives the most reliable match, an email address works well, and a first name, last name, and company domain together come next.
Say your HubSpot list of webinar attendees has names and companies but half the phone numbers are blank, and your sales team wants to call this week. Kite reads the list and finds the people missing a number. It asks Lusha to refresh each person's job details during the lookup, so it doesn't reveal a number for someone who has already left the company. When you only want phone numbers, Kite asks Lusha to return only people who have one. Then it writes the new numbers into the existing contacts and tells you who Lusha couldn't find.
The How to fill in missing contact details with Lusha guide walks through this job step by step.
Find new people by role, seniority, and location
Kite searches Lusha's contacts by job title, seniority level, department, country, and location, down to the state or city. It can match a title exactly or loosely. It can also limit the results to people Lusha already holds a certain kind of contact detail for, such as a phone number.
Kite picks those filters from your ideal customer profile and the goal of the campaign, so you don't have to spell them out. If you sell scheduling software to clinics in Texas, for example, Kite searches for practice managers and operations directors at the director level and above in Texas. It reviews the people who come back, keeps the ones who fit, and reveals contact details only for that shortlist.
Build an account list by size, revenue, and industry
Kite searches Lusha's companies by name, domain, country, employee size range, revenue range, and industry. Lusha describes industries with SIC and NAICS codes, the standard government classifications for what a business does. Kite translates your target market into the right codes, so "independent veterinary clinics" becomes a search Lusha can run.
When Kite needs the full picture of a company, it enriches the record with Lusha's company details. It can also look up a single company by its domain or name. That's useful when a form fill arrives from an unfamiliar company and Kite needs to know whether it fits before your team follows up.
Find more people and companies like your best ones
Lusha recommends contacts who resemble people you already have, matched on job title, seniority, and company context. It does the same for companies. Kite gives Lusha your strongest examples, such as the buyers at your last ten closed deals, and gets back lookalikes it can review.
Kite also tells Lusha who to leave out. It excludes your current customers, the people already in your CRM, and the accounts you're already working, so the recommendations add people your team hasn't reached yet.
Spot job changes and company moments worth acting on
Lusha's contact signals show when a person was promoted or moved to a new company. Its company signals show headcount growth, new job openings, and news events. Both cover the last six months by default, and Kite can set an earlier or later start date when a campaign needs it.
These signals help in two directions. A champion who just moved to a new company is one of the warmest leads you'll ever get, so Kite flags the move and can draft a note to them at their new job. And when a target account is hiring for the team you sell to, Kite moves it up the list and can mention the hiring in its message. Kite reads signals for up to 100 contacts or companies at a time, so it can check a whole account list in one pass.
Put the contacts to work
Kite scores each person from one to five against your company and contact criteria and explains every score, so your team knows where to start. Then it takes the finished list where you need it:
- Your CRM. Kite updates existing contacts or creates new ones in a connected CRM such as HubSpot or Salesforce, and it notes Lusha as the source of each detail it adds.
- A spreadsheet. Kite fills in the empty cells on your existing rows or saves a new list to a connected Google Sheet.
- An email campaign. Kite researches each person's company and writes a message for each one. Once you approve the campaign, it sends from your team's Kite address or a connected email product and reports which messages were delivered, which failed, and who replied.
What Kite reads in Lusha
Information Kite can read
- Revealed work emails and phone numbersThe contact details Lusha holds for a person, which Kite uses to fill the empty fields on your records.
- Contact search resultsThe people who match a title, seniority level, department, and location, which Kite uses to choose who belongs on a new list.
- Company search results and company detailsThe companies that match a size range, revenue range, industry code, or country, which Kite uses to check each account against your ideal customer profile.
- Refreshed job detailsA person's current title and employer, which tell Kite whether a record is still accurate before it reveals anything.
- Contact signalsPromotions and company changes, which tell Kite who has moved on and who just stepped into a bigger role.
- Company signalsHeadcount growth, new job openings, and news events, which help Kite decide which accounts to contact first and what to say.
- Lookalike recommendationsContacts and companies similar to the ones you give Lusha, which help Kite grow a list from your best customers.
How Kite connects to Lusha
Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers.
Add an API key for your Lusha account. Kite uses the access granted to that key. Lusha isn't one of Kite's built-in sources, so you'll need a Lusha account of your own, and the lookups Kite runs draw on that account's credits.
Once Lusha is connected, start with the result you want, in the Kite web app or in Slack. You might say, "Our Salesforce leads from the trade show are missing phone numbers. Fill them in with Lusha." Kite proposes how many people it will look up and which details it will reveal for each one, and it starts once you confirm. To write the results back, connect the CRM or spreadsheet where your contacts live.
How-to guides using Lusha
- How to fill in missing contact details with Lusha Kite finds the empty email and phone fields in your CRM or spreadsheet, checks that each person still holds the role, asks Lusha only for the missing details, and writes them back without overwriting what your team already has.
Where Lusha fits in Kite's marketing work
Lusha can supply both halves of a qualified list: the companies that match your ideal customer and the people inside them, with their work emails and phone numbers. Kite decides who makes the cut, scores each person, and can combine Lusha with its built-in research sources when you want more coverage.
Old leads go stale in predictable ways. People get promoted, change companies, or stop answering at an old address. Lusha's contact signals and refreshed job details show Kite what changed, so it can update the record and reach each person where they work now.
A campaign can only reach people with a working email address. Lusha fills in the missing addresses, and its company signals give Kite a timely reason to write, such as a new round of hiring on the team you sell to.
Limits and product-specific details
- Phone numbers cost more than emails. On Lusha's pricing page, revealing a verified email uses 1 credit and revealing a phone number uses 5. Kite asks for phone numbers only when you want them, for example because your team calls prospects.
- Lusha's API depends on your plan. Lusha's pricing page lists API access on its plans, with strict rate limits on the Free and Starter plans. A free account comes with 40 credits a month, which covers a small test rather than a full list.
Common questions
Do I need Lusha if Kite already includes Apollo?
No. Kite finds companies, people, and professional email addresses with its built-in sources, including Apollo, and those need no extra account. Connecting Lusha makes sense when your team already pays for it, when you need phone numbers, or when you want a second source for people the built-in sources didn't cover.
Can Kite use Lusha's Chrome extension?
No. Kite works with Lusha through the API key you connect, not through the browser extension. The extension is built for one person revealing contacts while they browse LinkedIn. Kite does the same lookups for a whole list at once and writes the results into your CRM.