RocketReach + Kite

Kite searches RocketReach's companies by name or keyword to build the account list for a campaign. When it starts from a company name alone, it looks up the company's domain first, because RocketReach's other company details are keyed to the domain.

For each company, Kite reads the employee size range and the industries RocketReach lists. Say you sell compliance training to regional credit unions. Kite searches for credit unions, reads each one's size and industry, and keeps the regional institutions while dropping the national banks that came back in the same search. You get an account list that matches the customers you already win.

Kite reads a company's funding rounds, its growth over time, and the technology it runs, which together tell it which accounts have a reason to buy now. A company that just raised money has new budget. A company that's growing fast is hiring people who need tools. And a company's technology shows whether it uses a product you replace or connect to.

Here's how that plays out. Suppose your product replaces an older help desk tool. Kite checks each account's technology for that tool, then moves the companies that also raised a round in the past six months to the top of the list. When it writes to those companies later, it can mention the raise and the tool by name.

Kite searches RocketReach for people by name, job title, or keyword. It picks the titles from your ideal customer profile and the goal of the campaign, so you don't have to tell it who to look for.

If you sell expense software to growing companies, for example, Kite searches the accounts on your list for controllers and finance directors. It reads each person's current title and employer, then picks the one most likely to own the decision. When a company has two plausible contacts, Kite keeps the stronger match as the primary contact and holds the other as a backup.

Kite looks up a person in RocketReach to get their full profile and the details you need to reach them, and it can get the person and their current company in a single lookup. That's the step that turns a list of names into a list you can email or call.

Say your head of sales shares the names of 30 people who commented on your founder's LinkedIn post about a pricing change. Kite reads the list, confirms each person's current company, and looks them up in RocketReach. It comes back in Slack with the people who are ready to contact, the work email for each one, and a phone number where your RocketReach plan includes them.

Kite looks up a person in RocketReach from their email address alone. That helps most with inbound leads, where all you have is the address someone typed into a form.

When a new trial signup arrives from an unfamiliar work email, Kite looks up the person's name, role, and employer. Then it compares them with your ideal customer profile and drafts a reply that speaks to their actual job. If they look like a strong fit, Kite tells your team in Slack so someone can follow up while the trial is fresh.

Kite scores each person from one to five against your company and contact criteria and explains every score, so your team knows where to start. Then it takes the finished list where you need it:

• Your CRM. Kite creates or updates each contact in a connected CRM such as HubSpot, with the contact details and a note on why the person fits.
• A spreadsheet. Kite saves the list to a connected Google Sheet, one row per person, with their role, company, contact details, and score.
• An email campaign. Kite researches each person's company and writes a message for each one. Once you approve the campaign, it sends from your team's Kite address or a connected email product and reports which messages were delivered, which failed, and who replied.