Write a week of social media posts

The best answer to "What should my business post this week?" is whatever actually happened at your business this week. Kite looks for that material first, because a post built on a real event is more specific, more believable, and easier to write than a post built on a topic.

Kite's sources for a typical week include:

• work it shipped for you, such as a new blog post, a landing page, or a report
• launches, product updates, and events you've told it about
• customer feedback and questions recorded in your knowledge base
• results worth sharing, such as an experiment that taught you something
• ideas you saved for later, along with anything you mention in the conversation

Say you run a small accounting firm. This week you published an article on quarterly tax deadlines, a client asked whether they could deduct a home office, and you added Saturday appointments for tax season. That's three posts already. Kite might add a fourth from the article: the one deadline people miss most often.

If the material is thin, Kite tells you so rather than padding the week. Three good posts beat ten thin ones. For a week with little news, Kite can pull a strong point from your website or an older article and give it a fresh angle, and it can ask you one or two quick questions that would turn a vague idea into a real post.

Each post Kite writes carries one idea. A launch with three angles becomes three posts on three days, not one long post with three paragraphs. That keeps each post easy to read in a feed, and it gives you more posts from the same week.

Before Kite writes a post, it chooses the shape the material supports. A customer result might become an observation that turns into a lesson. A strong opinion becomes a post that states the view and backs it up. A new feature becomes a short recommendation: what it is, why it matters, and who should care. A single good quote or photo becomes a small note with one line of context, because stretching it into an essay would make it worse.

Kite also writes for the channel. A LinkedIn post carries a point of view and the reasoning behind it. An Instagram caption sits under a carousel or a Reel, so it supports the visual instead of repeating it. A Facebook Page post for a local business often needs the practical details, such as the date, the address, or the booking link. When one piece of news goes to three channels, Kite writes three versions instead of pasting the same text everywhere.

For visuals, Kite makes images in your brand's colors and fonts, and it can turn an article's best points into a carousel. It also makes short vertical videos for Reels, built from your own website's photos and footage before it generates anything new.

A punchy post earns its first line. Feeds cut posts off after a line or two, so Kite opens with the point itself: a specific number, a surprising contrast, the middle of a story, or a plain statement of what you think. It picks one opening move per post, because stacking several hooks reads as manufactured.

The rest of the post follows a few habits that keep it tight:

• One sharp claim. A short post makes a single point and backs it with one concrete detail, such as "Saturday appointments filled in four days" instead of "demand has been strong."
• Short paragraphs. Most lines run one or two sentences, so the post is easy to read on a phone.
• Links at the end. Links tend to cut a post's reach on most feeds, so the post has to work without the click. Kite puts the link at the end, or in the first comment on LinkedIn.
• Few or no hashtags. No hashtags usually reads better than five, because a row of them makes a post sound like a broadcast instead of a person.
• An ending that moves. Each post closes with a question, a recommendation, or the practical takeaway, rather than trailing off.

Kite writes in the brand voice it recorded for your company, including the words you use and the ones you avoid. For a LinkedIn post written in a person's name, it goes further. It reads that person's recent posts to learn how they sound, keeps their own phrases where they're strongest, and builds the post around a real moment, a concrete detail, and their own point of view. If one of those is missing, Kite asks a quick question instead of guessing, because a guessed story goes out under someone's name.

Kite brings you the week as one batch. Each post shows its channel, its suggested day, its text, and any image or video. Kite spreads the posts across the week instead of stacking them on Monday, so your followers see a steady rhythm.

You can approve the whole batch, edit a post, or ask for a different angle. By default, nothing goes out until you approve it. You can approve with the Approve button or a reply, in the Kite web app or in Slack. Posts that mention pricing, named customers, or numbers you haven't made public always come to you first, even if you've given Kite more freedom.

Where each approved post goes depends on the channel:

• Facebook Page. With your Page connected, Kite publishes text, link, photo, and video posts on their planned days and sends you the link to each live post.
• Instagram. With your Instagram Business or Creator account connected, Kite publishes photo posts, Reels, and carousels on their planned days. Before a batch goes out, it checks how much of Instagram's daily posting allowance is left.
• LinkedIn. Kite saves each LinkedIn draft in Kite Social, where it appears as LinkedIn will show it, with two or three alternative openings to choose from. The author approves the post, posts it on LinkedIn, and marks it as posted, so a post in someone's name always goes out from that person.
• Any other channel. For channels you haven't connected, Kite delivers the posts ready to paste and gives you a link to connect that account if you'd like Kite to publish there next time.

If you want help keeping a LinkedIn company page active week after week, Keep your LinkedIn company page active covers that job in detail.

After the posts go live, Kite reads how each one did. On Instagram, it reads views, reach, likes, and comments for each post, plus your profile views and follower count. On your Facebook Page, it reads impressions, clicks, reactions, and follower counts. On a LinkedIn company page, it reads impressions, clicks, reactions, comments, and shares. If Kite hosts your website, its built-in analytics also show how many visitors arrived from each social channel.

Kite records what it sees in your knowledge base as observations to test again, not as fixed rules, because one post's timing and audience rarely tell the whole story. Over a few weeks, patterns start to show. Your carousels might be saved far more often than single photos, or posts about client questions might earn twice the comments of posts about your services. Next week's plan leans toward what's working.

Your edits teach Kite too. If you shortened every opening Kite wrote last week, or deleted the closing question from two posts, Kite notices the pattern, tells you what it's changing, and writes this week's drafts that way.