Apollo + Kite

Kite searches the Apollo database for companies that match the account profile you are after, filtering by headcount, location, revenue, funding, technology, and keyword themes. For any company it pulls the full firmographic record: industry, size, funding history, and technology stack. A campaign starts from a real, sized set of target accounts.

With the account set defined, Kite searches Apollo for the people worth contacting, filtering by job title, seniority, function, location, and current employer. The list comes back as the actual decision-makers and their roles, and Kite can widen or narrow the titles to match how your buyers are named inside their own companies.

Kite enriches a person through Apollo to add a verified work email, professional profile, and, when you ask for it, a mobile phone number. It enriches companies the same way, adding firmographics, funding, and technology. Kite matches a person from an email, name, LinkedIn URL, or company domain, so it completes records you already hold as well as ones it finds.

Kite reads two Apollo signals that show when an account is worth contacting now: recent news about a company, filtered by category and date, and the company's active job postings. A funding round or a hiring push for the team you sell to gives outreach a reason, and Kite folds it into the message it drafts.

With your Apollo account connected, Kite works with the records already in your CRM. It searches existing contacts and accounts by name, stage, or recent activity, creates or updates contacts and companies, and sets their pipeline stages and labels. It reads and updates opportunities too, so a deal's amount, stage, and close date stay accurate.

When a list is approved, Kite enrolls the contacts into an Apollo email sequence. It finds the sequence and the sending email account, adds the selected contacts, and applies the enrollment rules you choose, such as whether to include people already active in another campaign.