Get pipeline from conferences and events

Kite ranks conferences by how many of your buyers are likely to attend and how ready those buyers are to evaluate a product like yours. It looks at official event pages, agendas and tracks, speaker lineups, sponsor and exhibitor lists, media kits, and audience profiles. It also checks which events your competitors, customers, and partners sponsor or speak at.

For each event on the shortlist, Kite gathers the details you need to decide: dates and location, the registration link, sponsorship and exhibitor options with prices when they're published, and deadlines for sponsorship and speaker submissions. When a detail isn't public, Kite says so and links the organizer's inquiry page instead of guessing. Conference pages often carry last year's information, so Kite checks the year on every page and lowers its confidence when only an older prospectus exists.

Then Kite makes a recommendation for each event in plain language. Some events are worth attending and sponsoring. Others are worth sponsoring only if you can get a speaking slot or a meeting room. Some are fine for networking but not for a booth, some are worth watching until next year, and some aren't worth your time at all. For example, Kite might recommend skipping a large general marketing expo and instead sending two people to a regional operations summit where a third of the speakers run the kind of team you sell to.

You get a ranked shortlist in Slack, with the full research saved to your wiki. Kite can also publish it as a report page your team can open from a link.

Kite researches the people behind an event because the speaker, sponsor, and exhibitor lists are the clearest public picture of who an event attracts. Organizers rarely publish their full attendee lists. The people who are on stage, behind a sponsor booth, or listed on an exhibitor page are public, though, and they tell you a lot about the rest of the room.

For each event, Kite pulls the published lineup and agenda and picks out the speakers who matter most to you. That usually means five to ten people per event who match your buyers, could become partners, or work at accounts you want. For each one, it records their name, title, company, the session they're giving, and why they're worth meeting, with a link to the source. When the lineup isn't announced yet, Kite says so and uses the previous year's speakers or the call-for-speakers page as a guide.

Kite does the same for sponsors and exhibitors. A sponsor list shows which companies have a budget for this audience, and some of those companies may be good prospects themselves.

If you already have a list, such as the attendee export that comes with many sponsorship packages or a registration list from your own event, share the file in Slack. Kite reads it and researches each person against your ideal customer profile.

Kite turns the people connected to an event into an outreach list that sales can actually use. It starts with your ideal customer profile and the event's audience, then confirms each person's current role and company from a public source and drops anyone who no longer fits.

Each person on the list gets a score from one to five against your criteria, with a one-line reason. On a larger list, Kite separates the strongest prospects into a primary group so your team knows whom to prioritize for meetings. Each record includes the person's role, company, LinkedIn profile, a professional email when one is available, and the source for the information. Kite leaves out existing customers, competitors, and anyone who has opted out of your email.

Kite saves the list where your team works, such as your CRM, a spreadsheet, or your outreach tool.

Kite writes pre-event outreach that gives each person a specific reason to meet you. It uses its research on the person and their company, such as the session they're giving, a recent funding round, or a new product launch, to write a message that couldn't have gone to anyone else. A good pre-event email might mention the talk someone is giving on Tuesday morning and suggest coffee afterward.

Kite sends approved email from your Kite team address or a connected email product, and it schedules follow-ups for people who don't reply. For LinkedIn messages or invitations your team sends personally, Kite drafts a message for each person so you can copy it and send it yourself.

Kite can also prepare the rest of your event presence. On a website it hosts, it can build a landing page for the event where visitors can book a meeting or sign up for a side event. It can design and order branded merchandise for your booth through its built-in Printify connection. And if someone mentions in Slack that you're sponsoring an event, Kite can offer to take on the pipeline work for it before anyone asks.

Kite turns what you collected at the event into follow-up within days, not weeks. Share your badge scans, a sponsor's attendee export, or a quick note in Slack about who you met and what you talked about. Kite researches each person, scores them against your ideal customer profile, and separates the warm conversations from the people who only stopped for a sticker.

Then it writes a follow-up for each person that refers to what actually happened. Someone who sat through your demo gets a different message from someone who attended your talk or someone you never met but who matched your list. Kite proposes a next step that fits the conversation, such as a call, a trial, or a resource you promised to send.

Kite records the leads in your connected CRM and sends the follow-up once you approve it. It tracks which messages were delivered and who replied, and follow-ups to people who stay quiet can run on a schedule.

Kite reports what each event produced so you can decide whether to go back next year. It tells you who replied to the outreach before and after the event, which messages failed to deliver, and which leads went into your CRM. If Kite built a landing page for the event on a site it hosts, it also reports the visits and form submissions that page received.

Kite saves these results to your wiki alongside its research on the event. The next time you're deciding between conferences, it can compare a new event with the ones you've already tried and recommend where your budget will go furthest.