Why a contact form matters
A plain email address on a website asks a lot of a visitor. They have to copy it, open their mail app, and work out what to write. Plenty of people who were ready to ask a question give up somewhere along the way, and you never learn they were there.
A contact form removes those steps. The visitor types a name, an email address, and a message without leaving the page. You get the same details every time, in the same format, which makes each inquiry quicker to answer.
The form itself is the easy part. The work that decides whether it brings you customers is everything around it:
- where the form sits on the site
- which fields it asks for
- where each submission goes
- how fast someone replies
- whether you can tell which pages are producing inquiries
That's why an AI marketer is a good fit for the job. It can build the form, wire it to your inbox, place it where visitors are most likely to use it, and keep checking whether it's working.
Kite is an AI marketer you work with in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Here's how it handles a contact form.
How Kite adds a contact form to your website
On a website Kite builds and hosts, the contact form is part of the site itself. You tell Kite in Slack that you want a way for visitors to get in touch and where the messages should go. Kite decides which pages need the form and which fields to ask for, then builds it into the site's code and connects it to your inbox. You preview the change before anything goes live.
Once it ships, every submission arrives as an email you can reply to directly. Kite also records each submission as a conversion in the site's built-in analytics. That gives it what it needs to report which pages produce inquiries and to suggest the next improvement.
- Decide where the form goes and what it asks
- Send every submission to the right inbox
- Measure which pages bring in inquiries
Decide where the form goes and what it asks
A form only works if visitors find it at the moment they want to reach you, so Kite starts with placement. It already knows your site's pages and how visitors move through them, because it planned the site around the actions you want people to take. A dedicated contact page is the obvious home. Often the more useful spot is a short form at the bottom of the pages where people make up their minds, such as a services page or a pricing page.
Next, Kite chooses the fields. Every extra field gives a visitor another reason to stop, so the default is short: a name, an email address, and a message. Kite adds a field only when it helps you reply well. A landscaping company might ask for a street address so it can quote the job. A consultancy might ask what the visitor needs help with so the right person answers.
Kite writes the labels, the button text, and the confirmation message in your brand voice, and styles the form to match the rest of the site.
Send every submission to the right inbox
Kite connects the form to the email addresses you give it. Tell Kite "send form submissions to hello@yourbusiness.com" and it wires the form to that inbox. You can list more than one address, such as yours and a colleague's, and change them later with another message in Slack. If you never name an address, submissions go to the email of the site's owner.
Each submission arrives as an email from your site's name. It lists everything the visitor typed, one field at a time. When you hit reply, your answer goes to the visitor, and when they write back, their reply comes back to you. The conversation stays in your normal inbox, even though the visitor never saw your personal address.
Because the form is built into a site Kite hosts, there's no form plugin to install or keep updated and no separate form service to pay for. Kite's form handling also limits how many times the form can be sent in a short window, which keeps one person or script from flooding your inbox.
If you'd also like each person who fills in the form added to your email list, connect your Mailchimp account. Kite can then add every new submission to the Mailchimp audience you choose, with the tags you pick, while the email to you still goes out as usual. People who previously unsubscribed from your list stay unsubscribed.
Measure which pages bring in inquiries
Kite records every form submission as a conversion in your site's built-in analytics. It does this on the server when the form is sent, so the count stays accurate even when a visitor's browser blocks tracking scripts.
That makes the form measurable. Kite can show how many inquiries came in this month compared with last month, which pages they came from, and which traffic sources sent the visitors who got in touch. If your services page draws plenty of visitors but few inquiries, Kite treats that as a signal to act on rather than a number to file away.
From there, Kite proposes a change. It might move the form higher on the page, cut a field, rewrite the button, or add the form to a page that doesn't have one yet. On a site Kite hosts, it can run the change as an experiment that splits traffic between the old and new versions. It asks for your approval before the experiment starts and again before it makes the winning version permanent.
What you get
A working contact form on your site
Kite builds it into the pages where visitors are most likely to reach out, with fields chosen for your business and copy written in your brand voice.
Every submission in your inbox
Each one arrives as an email you can reply to directly, sent to the addresses you chose.
A record of every inquiry
On the Growth plan, the Leads screen in Kite's web app shows each submission with the visitor's name, email address, message, and the form it came from. On the free plan, the screen shows your total count, and every submission still reaches your inbox.
Inquiry numbers you can act on
Kite reports how many submissions came in, which pages and sources produced them, and what it thinks would bring in more.
An optional email list
With Mailchimp connected, each person who fills in the form joins the audience you choose, with your tags.
How to get started
Add Kite to Slack and tell it what you want in plain language. You might say, "Add a contact form to our site and send the messages to hello@ourbusiness.com," or "Put a short quote request form on the services page."
Kite replies with where it plans to put the form, which fields it will ask for, and where submissions will go. Change anything you like in the thread. Kite then builds the form and saves it as an unpublished change, so you can open a preview, fill it in yourself, and check that the email arrives. Publish the change when you're happy with it, and the form goes live.
You don't need to connect anything for a form on a website Kite hosts. Connect Mailchimp if you also want submissions added to your email list. If your website runs outside Kite, connect Typeform or Google Forms so Kite can build the form there.
Integrations used to add a contact form
A form on a website Kite hosts needs no outside product, because Kite builds the form, sends the emails, and counts the submissions itself. The integrations below cover two other needs: building a form when your site runs elsewhere, and adding the people who fill it in to your email list.
Build the form when your site runs elsewhere
Kite creates the form in your Typeform account, sets its questions and theme to match your brand, and reads the responses that come in. You link to the form or embed it on your site.
Kite creates a Google Form with the questions you need and reads the responses, which suits a simple form you want to manage in your own Google account.
Add the people who get in touch to your email list
Common questions
Can ChatGPT create a contact form for my website?
ChatGPT can write the code for a contact form, but you still have to add it to your site, connect it to a service that sends the emails, and test it. On a website Kite hosts, Kite does all of that. It builds the form into the site, connects it to your inbox, and counts each submission in your analytics, so a working form is live once you approve the change.
Do I need a plugin or a form service?
Not on a website Kite hosts. The form is part of the site's code, and Kite's platform handles sending each submission to your inbox. Plugins and form services become relevant when your site runs on another platform. In that case, Kite can build the form in your connected Typeform or Google Forms account.
Can more than one person receive the submissions?
Yes. Give Kite every address that should get the emails, and each submission goes to all of them. You can change the list at any time by asking Kite in Slack.
Can I change what the notification email looks like?
The notification email uses a standard layout that lists the visitor's answers one field at a time, and Kite can't redesign it. You choose who receives it, and Kite controls everything the visitor sees, including the fields, the button, and the message that appears after they press send.
Will a contact form get a lot of spam?
Kite's form handling limits how many times the form can be submitted from one place in a few minutes, and from your site as a whole. That stops one person or script from sending the form over and over and burying the real inquiries in your inbox.