How to find companies showing buying signals and identify contacts with PredictLeads, Apollo

You find buying-signal companies in PredictLeads and the people to contact in Apollo by using each tool for what it knows best, then joining them on the company's website domain. PredictLeads watches news articles, press releases, and job boards and turns what it finds into structured events. Each event has a category, such as receiving financing, hiring an executive, expanding into a new office, or launching a product, plus the date PredictLeads found it and the article behind it. Its separate job-openings data lists the roles a company is hiring for. All of it is keyed to the company's domain.

PredictLeads works at the company level, so it tells you which companies have a reason to buy but not who to email there. That's Apollo's job. Apollo's people search takes a list of company domains and narrows the results by job title, seniority, and location. Its person enrichment then returns the work email, LinkedIn profile, and current title for each person you pick.

Done by hand, the job runs in four steps:

• Search PredictLeads for the kinds of events that create a need for your product, and note each company's domain.
• Throw out the events that are too old to matter and the companies that don't fit your customer profile.
• Paste the remaining domains into Apollo's people search with the titles you want, and save the people who look right.
• Enrich them for email addresses, and copy each company's event into your notes so whoever writes the outreach can mention it.

Apollo also shows news and job postings for the companies in its own database, which is useful when you already know the account, and its company search can filter the whole market by recent funding and open roles. PredictLeads earns its place earlier, because it can search the whole market for the companies where a given event just happened, including events Apollo's filters don't cover, such as an executive hire or an office opening.

A good result is a short list of people, not a long list of companies. Each person works at a company that fits your profile, holds the role your signal points to, has a work email you know the status of, and comes with the event and its source so the first message can open with something true and specific. The hard part is the middle: deciding which person at each company the signal actually concerns.

Kite does the whole job for you, from choosing the signals to delivering the contacts.

Start by telling Kite what kind of change makes a company ready to buy from you, and who you'd want to reach:

"Find US software companies with 50 to 500 employees that raised a round in the last three months, and get me the person running marketing at each one."

Or describe the outcome and let Kite choose the signal and the people:

"Find companies in our market with a reason to buy right now and the people we should email there."

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. By the time you ask, it already knows your ideal customer profile, your current customers, and your competitors from that research. That lets it propose which events to search for, which company sizes and locations to include, and which titles to look for once the companies are chosen. Confirm the plan or adjust it, and Kite starts. You can work with Kite in your browser or in Slack.

PredictLeads and Apollo are both built into Kite, so you don't need an account with either one. Kite searches through its own connections. Connect your own Apollo account only if you want Kite to add the finished contacts to one of your Apollo sequences.

Kite starts by choosing the events that create a need for your product, because the right signal depends on what you sell. A funding round suggests new budget. Office openings and headcount growth suggest a company is scaling. A new executive often reviews the vendors their team uses in the first few months. When the hiring itself is the signal, such as a company staffing a demand-generation team, Kite searches job postings instead of news.

Kite names the PredictLeads event categories it wants rather than asking for everything. Some categories describe something that happened to the company. Others describe a relationship mentioned in an article about someone else, such as being named a competitor of another company, and those aren't a reason to reach out.

Kite searches across the whole market for companies with a recent event in the categories it chose. It narrows news searches by the country or US state where the company is based and by PredictLeads' company size bands. It narrows job-posting searches by the seniority of the role, an occupation code such as the one for marketing managers, location, and whether the role is still open. PredictLeads has no free-text job title filter, so Kite translates the role you describe into the seniority and occupation that match it.

The market-wide news search returns events of any age, so Kite reads the date on every event and drops anything older than about 90 days. An event that old is no longer a reason to reach out today. For each company that remains, Kite looks it up by domain to confirm the details: the round, amount, and investors for a funding event, the titles and links for open roles, or the article and one-sentence summary for a news event.

Kite keeps only companies that would be good customers with or without the event, because a signal tells you when to reach out but not whether the company is worth reaching. It checks each company's industry, size, location, and business model against your profile, using Apollo's company enrichment for the employee count, revenue, funding, and technology data it needs. It also removes your existing customers, your competitors, and anyone who has opted out of hearing from you.

Kite decides which person to contact by starting from the buyer in your customer profile and letting the signal sharpen the choice. This is the step that makes the list worth having, because the same company calls for a different person depending on what just happened:

• A new executive. When the event is a hire, the announcement usually names the person, so Kite looks up that person directly. A leader in their first months is the one deciding what to change.
• A hiring push. When a company is posting several marketing roles, Kite looks for the leader those roles would report to, such as the head of marketing, since that person is building the team.
• A funding round. Kite looks for the leader of the function your product serves. At a small company, that is often a founder.
• A new office. Kite looks for the person responsible for the new region, using Apollo's location filter on the people search.

Kite passes the domains of the companies that passed into Apollo's people search, together with the titles, seniority levels, and locations it chose. It puts every part of the choice that Apollo can filter on into the search itself, so it isn't sorting through people who were never a fit.

Kite confirms each person's current title and employer before it enriches them, because contact databases lag behind job changes. It checks their public profile or the company's own pages and drops anyone who has moved on. Every person who passes gets a fit score from one to five with a one-line reason, such as "VP of marketing at a 140-person logistics software company that raised its Series B in August." When the list runs past about fifteen people, Kite splits it into primary and secondary groups so you know where to start.

Kite enriches each confirmed person through Apollo's person enrichment, which returns the work email, LinkedIn profile, current title, and seniority. Kite keeps each email's verification status exactly as the provider returns it, so you know which addresses are safe to send to. A missing email stays marked as not found rather than guessed. Kite includes only business details, so it leaves out personal email addresses and phone numbers.

Each person also carries their company's signal: what happened, when PredictLeads found it, and a link to the article or job posting behind it. That is the line the first message opens with.

When the work is done, Kite posts the contact list in the conversation where you asked, with a short summary of how it got there. The summary says which signals it searched for, how many companies it found, how many it dropped for old events or poor fit, how many people it delivered against how many you asked for, and how many have a work email. If fewer people qualified than you wanted, Kite says how many it found and why the rest fell short.

From there, Kite can draft a short email for each primary contact that opens with their company's signal. It shows you the drafts first, and once you approve them, it sends them from your team's Kite email address or a connected email product. With your Apollo account connected, it can add the contacts to an Apollo sequence instead, and it can save them to a CRM or spreadsheet you've connected. If you want new signals regularly, ask Kite to run the same search every week, and it delivers each week's new companies and contacts.

When Kite finishes, you have a list of people to contact at companies that fit your profile and have a recent, sourced reason to hear from you.