Build a sales funnel with AI

A funnel converts when every step speaks to one specific buyer about one specific problem, so Kite settles those two things before it builds anything. It reads your knowledge base for your ideal customer and positioning. Then it researches the market with its built-in sources to see what competitors offer, what their ads promise, and which landing pages they send traffic to.

That research shapes the offer at the top of the funnel. A free template, a checklist, a short course, a demo, or a free trial can all work, depending on what your buyers need before they're ready to pay. Kite picks the one that fits your product and your buyers' stage, then explains its reasoning in the plan so you can push back.

Kite also defines what counts as success. For a course, that might be purchases. For a B2B product, it's more likely booked demos or trial signups. Naming the goal up front tells Kite which action to track as the conversion on every page it builds.

Kite writes, designs, and builds each page in the funnel around a single call to action. A typical funnel has an opt-in page that trades your offer for an email address, a sales page that makes the full case for your product, and a thank-you page that tells people what happens next. Kite writes the copy in your brand voice, applies your colors, fonts, and logo, and generates any images the pages need.

You can see every page in a preview before it goes live. Once you approve, Kite publishes the pages to a website it hosts for you and shares the live URLs. If your site runs on Webflow, Kite publishes the new pages there through your connected account instead.

Kite stamps each page so its analytics know which button click or form submission counts as the conversion. That setup is what lets Kite measure the funnel step by step later, rather than guessing from overall traffic.

For a single page aimed at one campaign, see Build landing pages for campaigns Coming soon .

A funnel only works if the people who give you their email keep hearing from you, so Kite builds the form and the follow-up together. On a Kite-hosted page, each form submission is emailed to the contact address you set for the site and recorded as a conversion in your site analytics. When you reply to the notification, your answer goes straight back to the person who filled in the form.

Kite writes the follow-up sequence using what it knows about your buyers. Each email has one job, whether that's delivering the offer, teaching something useful, answering a common objection, or asking for the sale. If you use Resend for email, Kite creates the contacts and segments, builds the sequence as an automation that fires for each new contact, and reads the opens and clicks every email earns. If your team works in HubSpot, Kite can create contacts and deals there so sales sees each new lead.

For a B2B funnel that ends in a demo request, Kite can respond to the lead as well. It researches the person's company and role, compares them with your ideal customer, and drafts a reply with a proposed next step. You approve the reply in Slack before it goes out, unless you've given Kite permission to send on its own.

For more on the emails that follow a signup, see Set up lifecycle email for new signups Coming soon and Respond to and qualify inbound leads Coming soon .

Kite connects the sales page to a way to pay, and it's clear about where a dedicated checkout tool does the job better. With your Stripe account connected, Kite can create the product and its price in Stripe, generate a payment link, and point the sales page's buy button at it. When someone clicks, they check out on Stripe's own payment page.

Some funnels depend on checkout features built for that moment. Order bumps and one-click upsells after purchase live in dedicated checkout products such as ThriveCart. If you use one, Kite builds and writes the pages around it and links the buy button to your checkout. The checkout itself stays in that tool.

The first version of a funnel is a starting point, and Kite treats the numbers after launch as the most useful part of the job. On Kite-hosted pages, its built-in analytics record visitors, where they came from, which buttons they click, and which forms they submit. Kite puts those together into a funnel report that shows how many people complete each step.

That report points to the weakest step. If plenty of people visit the opt-in page but few submit the form, Kite looks at the offer and the form. If people download the offer but few reach the sales page, the email sequence is the likely problem. Kite proposes a specific change, builds it, and runs it as an A/B test on Kite-hosted pages, splitting traffic between the old and new versions. You approve the test before it starts and approve the winner before Kite makes it permanent.

If your pages are measured somewhere else, Kite reads the same funnel from Google Analytics or PostHog and compares performance before and after each change. Connect Stripe as well, and Kite can see which signups actually became paying customers, so it improves the step that produces revenue rather than the one that only produces email addresses.

For the full improvement process, see Improve website conversion.

A funnel needs visitors, and Kite can do the work that brings them in. It writes search-focused articles and pages aimed at the questions your buyers ask, turns the funnel's offer into social posts for your connected accounts, and builds outbound email campaigns to prospect lists it researches and scores. It can also study competitors' current ads and write ad concepts and copy that point to your landing page.

Because every page is tracked, Kite sees which of those sources sends people who convert. That tells it where to spend more effort and which channel to drop.