Turn more visitors into customers

I find where your website loses customers, and fix it.

I read your analytics, find the page where visitors leave, and prepare the change worth testing. Then I measure what happens to sign-ups, bookings, or purchases.

Get started free
  • Works with your current site
  • You approve every change
Kite
On this example page, the price and shipping details sit below the first phone screen. I'd bring them up and test whether it helps.

Conversion work, start to finish. I run the whole loop.

Find where visitors leave

I trace every step from first visit to sign-up or purchase, and point to the page where the most people drop.

Pick the fix worth the most

I rank changes by how many visitors they reach and whether those visitors go on to pay, following them into Stripe and HubSpot.

Build the new version

I rewrite the headline, the offer, the form or the proof, in your site's own fonts and layout, and send it to you to approve.

Measure what changed

On a site I host, I run an A/B test. On any other site, I compare before and after. Either way, I report back with the numbers.

An illustrated example

Here's what I send back. A finding, a fix and a way to prove it.

Conversion fix: the 12" Everyday SkilletIronbark Cookware · illustrative activity · all devices
Ready for your review
1What I'd check

Where do shoppers pause before Add to cart?

In this illustrative all-device view, the page has 18,420 views and 5,340 add-to-cart events. I'd compare phone and desktop journeys before choosing a mobile test.

2The fix I'd ship

Put price, shipping details and a review link in view.

Example: before
Proposed
  • Gallery becomes one swipeable photo
  • Price, shipping details and a review link under the title
  • Add to cart stays pinned as you scroll
3How I'll measure it

A mobile test to check the change.

Primary metric
Add to cart rate on phones
Guardrail
Purchases per visitor, from Stripe
Test window
Set before launch
Then
I report the result and propose the next step
PreviewStart test
Illustrative report · use your connected data
  • Google Analytics
  • PostHog
  • Stripe
  • Google Search Console

How it starts. Three steps to your first fix.

  1. 1 Connect your tools

    Connects to your tools

    Link your analytics, your site and your billing in a few clicks. I handle the connections, so you add no API keys.

    Google AnalyticsPostHogGoogle Search ConsoleStripeHubSpotWebflowSlack+ hundreds more
  2. 2 Pick your goal

    Tell me what counts as a customer

    A sign-up, a booked demo, a purchase. I track that one action across every page.

    Sign-upBooked demoPurchaseContact form
  3. 3 Approve the fix

    Review my first fix

    I come back with the drop-off I found and the change I'd ship first. You approve, I publish and start measuring.

    Kite
    I'd test the skillet page first. Here's the proposed version.Approve and test

Share your website.I'll show you where I'd start.

Start free. I'll look at your traffic and show you the first change worth testing.

Get started free

Go deeper. Playbooks for each step.

Google Analytics

Find where website visitors drop out

Read the playbook →PostHog

Find where users drop out of your funnel

Read the playbook →Free audit

Audit a landing page for conversion problems

Read the playbook →Microsoft Clarity

See where website visitors get stuck

Read the playbook →Stripe

See which sign-ups become paying customers

Read the playbook →Google Analytics

Measure a website change with before-and-after data

Read the playbook →
Want the full method?Read the complete guide to improving website conversion →