Write product descriptions at scale

Kite builds every description from the product's own details, because specific facts are what make one description sound different from the next. A wool sweater and a cotton sweater can't share a description once one mentions its 14-micron merino and the other its machine-washable organic cotton.

In Shopify, Kite reads each product's title, current description, variants such as sizes and colors, tags, collections, and the custom fields your theme displays. Shopify keeps details like care instructions, ingredients, or dimensions in those custom fields, which are called metafields. In WooCommerce, Kite reads each product's name, descriptions, price, SKU, categories, and tags.

Kite adds what it can find elsewhere. That includes details on your own product pages and website, the specifications in a supplier sheet you upload as a PDF, and reviews or customer questions you paste into the conversation or point it to. Reviews are especially useful, because they show what buyers noticed after the product arrived. If ten reviews of a backpack mention that it fits under an airline seat, that's a line the description should carry.

When a product is missing something a shopper would expect, such as a fabric weight or a battery life, Kite lists the gap and asks you for the detail. That keeps every claim in a description traceable to your catalog, your site, or you.

Different products answer different questions, so Kite writes a short standard for each product type before it writes any descriptions. Someone buying a skincare serum wants to know the active ingredients, what skin type it suits, and how to use it. Someone buying a dining chair wants dimensions, materials, assembly, and how much weight it holds.

Each standard covers:

• the questions a shopper in that category needs answered
• the order those answers should appear in
• the length that suits the product
• how your brand voice sounds on a product page, such as plain and practical for hardware or warm and sensory for candles

You review these standards with the sample batch. They're the main reason a big catalog stays consistent. Every description in a category follows the same standard, but each one fills it with its own product's facts, so the descriptions read alike in quality and differently in substance.

Kite researches how shoppers search for each category, so the descriptions use the words buyers actually type. Its built-in search data shows the search volume and ranking difficulty for each term, which pages rank for it now, and which competitors appear in the results.

That research changes the copy in small, useful ways. Your catalog might call a product a "carryall," while shoppers search for "weekender bag." Kite puts the term shoppers use in the product title and the opening of the description, where search engines and shoppers both look first. It also uses the questions people search with, such as "is a weekender bag carry-on size," to decide which details to answer in the description.

Kite writes for the shopper first, so each search term goes where it reads naturally. The same research can also feed blog posts and store pages that link back to your products, which is part of how Kite helps you grow organic search traffic.

Kite writes every description from its product's facts, its category's standard, and your brand voice. Your voice comes from your team's knowledge base, where Kite recorded it during its research of your business, along with the words you use and the words you avoid.

Here's how two products from the same candle store might differ under the same standard:

• A soy candle with a wooden wick: "This candle pairs cedar and smoked vanilla in a matte black tumbler. The wooden wick crackles softly as it burns, and the 8-ounce candle runs for about 50 hours. Trim the wick to a quarter inch before each burn for an even pool."
• A travel tin: "Our cedar and smoked vanilla scent comes in a tin that fits in a coat pocket. It burns for about 20 hours, and the lid closes tight enough to pack it in a suitcase."

Both follow the same order (scent, vessel, burn time, a practical tip) and the same voice. They share no sentences, because each one is about its own product.

Before you see a batch, Kite runs a review pass on the copy. It checks every product fact against its source, reads each description as a shopper meeting it for the first time, and rewrites the phrases that make copy sound machine-written, such as stock adjectives and openings repeated across products.

Kite shows you the sample batch in the conversation, alongside the current description for each product, so you can compare them side by side. You can approve the batch, edit a description, or tell Kite what to change, such as "Lead with the material, not the scent" or "Never call anything luxurious."

Kite records your corrections as rules for future work. After its nightly review confirms a rule, Kite applies it to every later batch for that kind of product. Feedback you give on the first twenty products shapes the next eight hundred.

Once you approve the copy, Kite saves it to your store. In Shopify, it updates each product's title and description and can fill in the custom fields your theme displays, such as care instructions across a whole product line. For a change that spans hundreds of products, Kite runs it as one bulk update. In WooCommerce, Kite updates the name and description of each product you approved.

You approve the work before it goes live, and you can approve by category or batch rather than reading every description in an 800-product catalog. Once the descriptions have earned your trust, you can give Kite more room to publish later batches on its own.

Kite reads your store's orders after the new descriptions go live and compares sales for each rewritten product against the period before. In both Shopify and WooCommerce, the orders show which products sold, how many, and when.

If the new descriptions lifted orders in one category, Kite proposes the same treatment for similar products. If a category didn't move, Kite looks at what else might be holding it back, such as price, photos, or search visibility, and tells you what it found. With Google Search Console connected, it can also compare search impressions and clicks for the rewritten pages. Every result goes into your team's knowledge base, so the next batch starts from what your store has already taught Kite.

Catalogs change, too. When you add products, Kite can write their descriptions to the same standard, and you can put that check on a weekly schedule so new products get real descriptions soon after they're added. Kite can also find descriptions that have gone stale, such as one that still mentions a discontinued scent, as part of keeping your website content fresh.