Find online conversations where buyers need you

The most useful buyer conversations share a pattern. Someone describes a problem or asks for a recommendation, and they haven't chosen a solution yet. Kite searches for that pattern instead of searching for your category name alone.

A search for "web designer" returns thousands of posts, and most of them come from designers promoting their own work. A search for the phrases people use when they're looking for help works much better. Kite combines phrases like "who can build", "who knows a", "who do you recommend", and "any suggestions for" with the service or problem, then leaves out posts containing phrases like "hire me", "I will build", or "we build". What's left is mostly people asking for help rather than people offering it.

Kite builds these searches from your own business. For scheduling software sold to physical therapy clinics, it might look for "what do you use for scheduling" in clinic-owner communities, "alternatives to" each competitor it found during research, and complaints about the problem your product removes, such as double-booked appointments or patients who don't show up. You can add your own phrases, and Kite runs them alongside its own.

Different buyers talk in different places, so Kite searches more than one. Each source has its own strengths.

• X. Kite searches public X posts by keyword, hashtag, mention, or account, using built-in access that needs no X account of your own. That makes it easy to find people asking about your category, replying to a competitor's post, or using a hashtag your buyers follow.
• Hacker News. Kite searches Hacker News discussions by keyword, which suits technical and developer products.
• Reddit. Without a connection, Kite finds Reddit threads through web search. When you connect a Reddit account, Kite searches across Reddit directly, finds the subreddits where your buyers gather, and reads each community's new and top posts.
• Forums and the rest of the web. Kite's built-in web research finds threads on industry forums, community sites, and Q&A sites, with a link to each source.

Kite doesn't need you to tell it where your buyers are. If you sell to clinic owners, it looks for communities about private practice and clinic management, reads what people there discuss, and tells you which places talk about running a business and which mostly talk about something else.

A search result shows a headline, and a headline rarely tells you whether a conversation is worth joining. Kite reads the full post and the replies under it before it decides.

Kite is looking for a few things. Is the person still choosing, or have they already picked something? What have they tried, and what did they dislike about it? What have other people already recommended? Is there a gap your product fills that nobody has mentioned yet? A thread where the asker has tried two of your competitors and the top reply suggests a spreadsheet is a strong opportunity. A thread where the asker already thanked someone for the perfect answer is not.

With a connected Reddit account, Kite reads every comment on a post and can look up a commenter's public profile, including their karma, which is the running score of upvotes on their posts and comments. That helps it tell a long-standing community member from an account created yesterday.

The way to join a conversation without being spammy is to answer the question the person asked, as completely as a knowledgeable friend would. Kite writes replies that way. A good reply gives the person something useful even if they never click a link, and it only mentions your product where your product is a real answer to their problem.

Kite uses what it knows about your product, pricing, and customers to make the reply specific. It writes in a voice that fits the community, which is usually plainer and more personal than your homepage. If someone asks how to stop patients from missing appointments, Kite's draft might explain the reminder schedule that works for most clinics, mention that your product sends those reminders automatically, and say plainly that the person replying works on it.

Before it drafts a Reddit reply, Kite reads that subreddit's posted rules. Some communities ban links. Others let a company reply only when someone asks for recommendations directly, and many expect you to say that you work for the company. Kite writes the reply to fit those rules. For a community where a vendor reply wouldn't fit at all, Kite says so and suggests skipping that thread.

Kite brings you each conversation with a short note on what the person is asking, why it's worth joining, and the reply it suggests. You edit or approve each reply.

With a connected Reddit account, Kite posts the comment from that account as soon as you approve it and sends you the link. It can reply to the original post or to a specific comment further down the thread. Afterward, it reads the responses that come in, drafts answers to follow-up questions, and posts them once you approve. If a price or a link changes later, Kite can edit the text of its own comment.

On X and other sites, Kite gives you the finished reply and a link to the post, and you publish it from your own account.

New buyer conversations appear every day, so the search works best as a routine. Ask Kite to run the same searches every morning or every Monday, and it brings you the new conversations, each with a suggested reply. Add Kite to Slack, and it can also keep a standing watch for a phrase, your brand, or your competitors on a site such as Reddit. It checks no more often than once an hour and stays quiet until it finds something.

The conversations themselves are customer research. Kite records the complaints, objections, and comparisons that keep coming up in your team's knowledge base. If three threads in a month complain that a competitor's setup takes a week, that's a line for your comparison page and a point for your next launch post. Kite uses those findings in the pages, emails, and positioning work it does for you later.