What Wiza is and how Kite uses it
Wiza is a B2B prospecting and contact enrichment tool. Most teams know it from its Chrome extension, which finds work emails and phone numbers for the people whose LinkedIn profiles you visit and adds them to a Wiza list. Behind the extension sit a searchable prospect database and a lookup that finds the contact details for one person at a time.
An AI marketer uses Wiza for the step between knowing who the right people are and being able to reach them. Kite works out who belongs in your audience from what it already knows about your business. It checks the size of that audience in Wiza, asks Wiza for the contact details of the people who fit, and then carries the finished contacts into your CRM, a spreadsheet, or an email campaign. All of that runs through your own Wiza account.
Marketing jobs Kite can do with Wiza
Kite uses Wiza for four jobs. The first two carry most of the work: getting contact details for the people on a list and sizing an audience before the list exists. The other two keep Kite in step with the lists and credits your team already has in Wiza.
Get contact details for the people you want to reach
Kite gets a person's email, job title, and company details from Wiza by starting what Wiza calls an individual reveal. It gives Wiza whatever identifies the person best. That's usually their LinkedIn profile URL, but a full name with the company name or domain works too, and so does an email address the person already uses. The reveal runs in the background, so Kite checks back and collects the result when Wiza finishes.
Say your head of sales comes back from a trade show with 40 LinkedIn profiles of people who stopped by the booth. Ask Kite to get them ready for follow-up. Kite reads each profile, confirms the person still holds that role, and sets aside current customers and competitors. Then it starts a reveal for everyone left and brings back a list with an email for each person Wiza could find.
Kite also decides how much to ask Wiza for. A partial reveal returns the basic contact information an email campaign needs. A full reveal adds phone numbers and further details. When the plan is a cold email sequence, Kite asks for the partial reveal. When your sales team wants to call the people at the top of the list, Kite asks for the full one so the phone numbers come back too.
Size an audience before you build the list
Kite runs Wiza's prospect search to find out how many people match an audience and what they look like. The search filters on job titles, seniority levels, industries, company size ranges, locations, and specific company names. It returns a count of the people who match along with a sample of their profiles.
That count tells Kite whether the audience is the right size. If you sell payroll software and Kite proposes targeting finance directors at companies with 51 to 200 employees in Texas, the search shows whether that's 300 people or 30,000. Kite reads the sample profiles to see whether the people coming back look like the buyers at your best customers. Then it widens or narrows the filters before any credits are spent.
Once the filters are right, Kite finds the individual people with its built-in research, which returns each person's current role, company, and LinkedIn profile. It scores each one from one to five against your ideal customer profile, explains the score, and starts a Wiza reveal for the people who make the cut.
Pick up lists your team built in Wiza
Kite checks on a list your team created in Wiza, such as one built from LinkedIn profiles with the Chrome extension. Share the list's ID, and Kite reads whether the list is queued, processing, or completed. It also reads the list's statistics and the settings it was built with, including its enrichment level and email preferences.
This matters when Kite is waiting on your list to start the next piece of work. Once Wiza marks the list completed, export it from Wiza and share the file with Kite in Slack. Kite then scores the contacts, adds them to your CRM, or builds a campaign around them.
Check your Wiza credits before a large run
Kite reads how many credits your Wiza account has left for emails, phone numbers, and company enrichment. Before it starts reveals for a long list, it compares that balance with the number of people it plans to look up. If the credits won't cover everyone, Kite tells you and starts with the people who scored highest.
Put the contacts to work
Kite takes the contacts Wiza returns straight into the work they were gathered for:
- Your CRM. Kite creates or updates each contact in a connected CRM such as HubSpot or Salesforce, with the email and title on the record and a note explaining why the person fits.
- A spreadsheet. Kite saves the list to a connected Google Sheet, one row per person, with their role, company, email, phone number when it was revealed, and fit score.
- An email campaign. Kite researches each person's company, writes a message for each one, and sends the campaign from your team's Kite address or a connected email product once you approve it. It then reports which messages were delivered, which failed, and who replied.
What Kite reads and changes in Wiza
Most of Kite's work in Wiza is reading. The one thing Kite starts in your account is a reveal, which uses credits and returns a person's contact details.
Information Kite can read
- Reveal resultsThe email addresses, phone numbers, job title, and company details Wiza returns for a person. Kite uses them to fill in the contact fields on your list.
- Prospect search resultsThe number of people who match a set of filters and a sample of their profiles. Kite uses these to size an audience and test its filters.
- List detailsThe status of a list in your Wiza account, its statistics, and the enrichment level and email preferences it was built with. Kite uses these to know when a list your team started is ready.
- Credit balanceThe email, phone, and company enrichment credits left in your account. Kite uses this to plan a large run.
Information Kite can create or change
- Individual revealsKite starts a reveal for one person at a time. It chooses the identifier to send, the enrichment level, and the kinds of email address to accept, and it collects the result once Wiza finishes. Each reveal uses your Wiza credits.
How Kite connects to Wiza
Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers.
Add an API key for your Wiza account. Kite uses the access granted to that key. Wiza isn't one of Kite's built-in sources, so you'll need your own account, and the reveals Kite runs draw on that account's credits.
When a task first needs Wiza, Kite asks you to connect it. From there, you can start with the result you want, such as "get work emails for everyone on this list of LinkedIn profiles and add the good fits to HubSpot." Kite proposes who belongs on the list and where the contacts will go, and it starts once you confirm.
How-to guides using Wiza
- How to build a contact list from LinkedIn with Wiza Kite starts from a description of your audience or from LinkedIn profiles you share, decides who fits, gets their work emails through Wiza in order of fit, and saves the scored list to your CRM or a spreadsheet.
Where Wiza fits in Kite's marketing work
Wiza sizes the audience and supplies the contact details. Kite decides which companies and people belong on the list, scores each one, and explains why it fits. Wiza then provides the emails and phone numbers your team needs to reach them.
Events leave you with LinkedIn profiles: speaker pages, exhibitor lists, and the people who stopped by your booth. Kite researches the event and identifies the exhibitors and contacts worth meeting, and Wiza turns their profiles into emails. That lets the invitation before the event or the follow-up after it go out while the event is still fresh.
Common questions
Do I need Wiza if Kite already includes Apollo?
You don't need it. Kite finds professional email addresses with its built-in Apollo connection, and you don't need an Apollo account of your own. Connecting Wiza makes sense when your team already pays for it and builds lists from LinkedIn with it, when you want the phone numbers that Wiza's full reveal returns, or when you want a second lookup for the people Apollo couldn't find.
Will Kite pull personal email addresses through Wiza?
Kite pulls personal addresses only when the job calls for them. A Wiza reveal can accept or skip three kinds of address: work addresses, personal addresses, and generic ones like info@ or contact@. Kite sets those preferences for each job. For B2B outreach, it asks for work addresses, so the list holds the address a prospect reads at their desk.