Find work email addresses in bulk

An email lookup only works when it knows exactly who it's looking for, so Kite's first job is to give every row a name and a company website, or a LinkedIn profile link. A name and a company name alone isn't enough. "Sam Patel at Acme" could match several companies called Acme, and the lookup needs the domain, such as acme.com, to search the right one.

When your list has company names without websites, Kite researches each company and adds its domain. When a row has only a first name, or a LinkedIn link and nothing else, Kite works with what's there and fills in what it can from the person's public profile.

Kite also checks whether each person still holds the role on your list. A list from last year's conference can be full of people who have since changed jobs, and finding the address at their old company wastes the lookup and bounces later. Kite confirms each person's current title and employer from their public profile or the company's own website. When someone has moved on, Kite flags the change, and it can find whoever holds the role now if you want that person instead.

If you don't have a list yet, Kite can build one from your ideal customer profile. That work is covered in Build qualified B2B lead lists.

Kite finds work emails for up to 1,000 people at a time, and you don't need an email finder subscription to do it. The finder is built into Kite. It tries each person against one email data source, then passes everyone that source missed to the next one, and keeps going until it has tried every source it has. A person who isn't in the first database often turns up in the second or third.

The lookup runs in the background, so a list of several hundred people doesn't hold up the conversation. Kite tells you when the results are ready.

Two rules shape what comes back. First, Kite only returns addresses a data source actually found. It never builds an address by guessing a pattern like first name dot last name, because a guessed address looks exactly like a real one until it bounces. Second, Kite only keeps work addresses. If a source returns someone's personal Gmail or Outlook address, Kite leaves it out and tries the next source for a work address instead.

If your team already pays for an email finder such as Hunter or Findymail, you can connect it and ask Kite to use that account instead, or to use it alongside the built-in finder for the people the first pass missed.

Finding an address isn't the same as knowing it works, so Kite checks every address it finds and labels each one. The check asks the company's mail server whether the mailbox exists, without sending anything to it. The result is one of four labels:

• Verified. The mailbox exists and accepts mail. These are the addresses you can send to with the most confidence.
• Catch-all. The company's mail server accepts mail for any address at its domain, so the check can't tell whether this particular mailbox is real. Many small companies set up their email this way.
• Risky. The check returned a warning, or the data source had only weak evidence for the address.
• Unverified. The check couldn't reach a verdict, so Kite keeps the status the data source reported.

When a check shows that an address can't receive mail, Kite marks it invalid. When a data source flags an address as a spam trap or a do-not-mail address, Kite holds it back and looks for a different address for that person.

The labels matter most at smaller companies. In Kite's lookups, roughly half of the addresses found at small companies come back catch-all or unverifiable, because so many of those companies accept all mail at their domain. If you only want verified addresses, tell Kite, and it will look up about twice as many people as you need so the verified list still reaches your target. If you're happy to send to catch-all addresses, Kite keeps them in the list with their label so you can make that call.

Kite delivers the list wherever you'll use it next, with every person's verification label and the source of each address beside their details. You get one row per person with their name, title, company, LinkedIn profile, and work email.

You can ask Kite to:

• Update your CRM. Kite creates or updates the contacts in a connected CRM such as HubSpot, Salesforce, or Attio, with the new email on each record.
• Fill in a spreadsheet. Kite writes the results to a connected Google Sheet or gives you a CSV file to download.
• Start the outreach. Kite researches each person's company, writes an email for each one, and sends the campaign from your team's Kite address or a connected email product once you approve it. It then reports which messages were delivered, which failed, and who replied.

Before a list feeds a send, Kite removes anyone your team has recorded as opted out, so a new list doesn't email someone who already asked you to stop.

Kite also tells you plainly about the people it couldn't find. Each one is marked with the reason, such as no source having an address for them, or the only address found being a personal one. A list of 300 that comes back with 240 addresses and 60 explained gaps is more useful than one that quietly drops the 60.