What Facebook Pages is and how Kite uses it
A Facebook Page is the public profile a business, brand, or creator runs on Facebook. It holds your posts, the photos and videos you share, the comments and reactions people leave, the messages they send you, and the Insights that show how far each post traveled. Kite runs your Page as one of your marketing channels. It writes and publishes posts, schedules them around your launches, edits them when details change, and replies to comments. It also reads your Insights to see which posts earned reach and clicks, then uses what it learns in the next round of posts. You connect your Page by signing in with the Facebook account that manages it.
Marketing jobs Kite can do with Facebook Pages
Kite treats your Page as a channel with a job to do, whether that's announcing a launch, sending readers to a new article, or keeping local customers up to date. The jobs below follow a post from the first draft through the replies and the results.
Write and publish posts to your Page
Kite publishes text and link posts, photo posts, video posts, and photo albums to your Page. It writes each one from what it already knows about your business, including your positioning, your brand voice, and the posts that did well before.
Say your team mentions in Slack that a new annual plan goes live on Tuesday. Kite drafts a Page post that explains what changes for current customers and links to the updated pricing page. It adds an image in your brand colors, or a short vertical video built from your own product footage. Kite shares the draft in the thread, and once you approve it, Kite publishes the post and sends you the link.
Plan and schedule posts around your calendar
Kite turns one piece of work into a run of posts. When you publish a new article or ship a feature, it can write a short series for your Page with suggested timing, then schedule each post to go out on its date.
Your scheduled posts stay easy to manage from Slack. Kite reads the posts waiting in your Page's queue, moves them to a new time, or publishes one right away. If the launch slips a week, tell Kite in the launch thread and it moves all three launch posts to the new date.
Update or remove a post after it goes live
Details change after a post is out. A webinar moves to a new link, a price changes, or a promotion ends early. Kite edits the text of a live post so it stays accurate, and it can take down a post you no longer want on your Page.
Reply to comments and follow mentions of your Page
The comments under your posts are where customers ask questions in public. Kite reads the comments on each post and the replies under them, then writes answers using what it knows about your product and pricing. If someone asks under your launch post whether the new plan includes a team discount, Kite drafts a reply that gives the real answer and links to the page that explains it. Once you approve, it posts the reply as your Page.
Kite can also edit a reply, like a helpful comment, or remove spam. It reads posts where other people or Pages tag your Page, which surfaces conversations that never appear on your own feed. Questions and complaints that keep coming up go into your team's knowledge base as customer feedback, so they shape later posts and pages.
Answer messages people send your Page
People often message a Page instead of filling out a form. Kite reads the conversations in your Page's inbox and the messages inside them, then drafts replies in your voice. If someone writes to ask whether you offer demos, Kite replies with a short answer and your booking link. You approve each reply before Kite sends it, and Kite can send images or files when a reply needs them.
You can also put this on a schedule. Ask Kite to check the inbox every morning, and it brings you the new conversations with replies ready to send.
Learn which posts earn attention
Kite reads Insights for your whole Page and for each post, so it can see what's working rather than guess. Page Insights show impressions, Page views, follower counts, and engagement over time. Post Insights show impressions, clicks, and engagement for a single post, and Kite can break reactions down by type.
After a month of posting, Kite might find that posts built around a customer's story earn more clicks than product announcements. It tells you what it found, records the lesson in your knowledge base, and shifts the next posts to match. If Kite also hosts your website, its built-in analytics show how many visitors arrive from Facebook, so you can see how much traffic your Page sends to the site. Ask for a weekly Page report, and Kite delivers it to Slack on that schedule.
What Kite reads and changes in Facebook Pages
Information Kite can read
- Pages and Page detailsKite lists the Pages your account manages and reads the details of the one you choose, so it posts in the right place.
- PostsKite reads the posts on your Page, the full details of any single post, and the posts waiting in your scheduled and unpublished queue.
- Photos and videosKite reads the photos and videos already on your Page, which helps it match your visual style and avoid repeating an image.
- CommentsKite reads the comments on a post and the replies under each comment.
- Page and post InsightsKite reads impressions, Page views, follower counts, clicks, and engagement, plus reactions by type, to judge which posts worked.
- Posts that tag your PageKite reads posts where others mention your Page, so it can follow conversations about your brand.
- MessagesKite reads the conversations in your Page's inbox and the individual messages in each one.
Information Kite can create or change
- PostsKite publishes text, link, photo, and video posts and photo albums, edits live posts, and deletes posts you want gone.
- Scheduled postsKite moves a scheduled post to a new time or publishes it immediately.
- CommentsKite replies to comments as your Page, edits its replies, likes comments, and deletes comments.
- MessagesKite sends text replies, images, and files to people who message your Page.
How Kite connects to Facebook Pages
Connect your Facebook account through OAuth. Kite then works with the Pages and permissions available to that connected account. Kite's integrations list offers two ways to connect a Page, and both connect by signing in with Facebook:
- Facebook Pages covers the core posting work. Kite reads your Page and its posts, publishes and edits text and link posts, and reads, writes, and edits comments.
- Facebook covers everything above and adds the rest of this page: Page and post Insights, photo and video posts, photo albums, scheduled posts, deleting posts and comments, posts that tag your Page, and messages.
If you want Kite to measure your posts and manage your inbox as well as publish, connect Facebook. The account you sign in with needs a role on the Page that lets it create content.
You can start with a goal rather than a setup checklist, such as asking Kite to post more consistently around your next launch. Kite proposes the posts, the images, and the dates before anything goes out.
Review and approval
Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on. For your Page, that means you see each new post, comment reply, and message before it reaches the public, and Kite publishes or sends it as soon as you approve. Reading posts, comments, and Insights runs without approval, so Kite can report on your Page whenever you ask.
Limits and product-specific details
- Pages, not personal profiles. Kite posts, comments, and sends messages as your business Page. It doesn't post to a personal Facebook profile.
- Ads use their own connection. Boosting a post or running Facebook ads happens in your Meta ad account, which Kite works with through Meta Ads + Kite Coming soon . Instagram also has its own connection, described in Instagram + Kite.
Common questions
Can Kite see what my competitors are doing on Facebook?
Yes, for their advertising. Kite's built-in ad research shows the ads a competitor is running on Facebook and Instagram, including the copy, images, video, landing pages, and run dates, and whether each ad is still active. Kite can look them up from a competitor's website address or Facebook Page link, with no connection needed. It uses what it finds to sharpen your own posts and campaign ideas.
Can Kite manage more than one Facebook Page?
Yes. Kite works with any Page your connected account manages and asks which one to use when it isn't clear from the request. An agency can also keep a separate Kite team for each client, so each client's Page, research, and brand voice stay apart.