How to turn a blog post into a LinkedIn carousel

You turn a blog post into a LinkedIn carousel by choosing the one argument in the post that can be told a slide at a time, writing a slide for each point in that argument, designing the slides, and uploading them to LinkedIn as a PDF document. On LinkedIn, a carousel is technically a document post. You start a post, choose to add a document, upload a PDF (or a PowerPoint or Word file) of up to 300 pages and 100 MB, and give it a title. LinkedIn then shows the pages in the feed as slides people can swipe through without leaving LinkedIn. Company pages and personal profiles can both post documents.

Most people build the slides in a design tool. Canva and similar tools offer carousel templates, and the usual sizes are square (1080 by 1080 pixels) or a taller portrait shape (1080 by 1350 pixels), which takes up more of the screen on a phone. Some tools also take a blog post's address and turn its headings into slides automatically.

That automatic route is where carousels usually go wrong. A blog post cut into squares gives you a cover that's just the article's title, slides that each carry a paragraph, and nothing pulling the reader from one slide to the next. People read the first slide, see more text than they can take in at a glance, and scroll on.

A good carousel works differently. Its cover states a hook on its own, because it appears alone in the feed before anyone knows more slides follow. Each slide after it carries one idea in a headline and at most one supporting sentence. The slides follow an order that gives the reader a reason to keep swiping, and the last slide asks for one thing. Getting there means deciding what kind of argument the blog post makes before writing a single slide.

Kite does that work for you. It reads the blog post, decides which argument the carousel should tell, writes the slides and the post text, and designs the slides for your approval.

Start by sending Kite the blog post you want to turn into a carousel:

"Turn this blog post into a LinkedIn carousel for our company page." followed by the link.

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can work with Kite in the Kite web app or in Slack. By the time you ask, it already knows your positioning, your brand voice, and your visual identity, including your logo, colors, and fonts, from the research it did when you signed up. That means it can write and design the carousel in your brand without a long brief. If Kite hosts your website and wrote the blog post itself, you can simply ask for a carousel from "the post you published yesterday."

You can tell Kite who the carousel is for, such as your company page or your own profile, and what you want readers to do at the end, such as read the full article or book a demo. If you don't say, Kite uses the goal your team's knowledge base records and tells you which one it chose.

You don't need to connect anything for Kite to read your blog post or your public LinkedIn posts, because those come through Kite's own research tools and LinkedIn data. To have Kite read your company page's impressions and clicks afterward, connect your LinkedIn account through OAuth from an account that is an admin of the page.

Kite starts by deciding what kind of story the blog post tells, because that decides the order of the slides. The wrong order costs more than any single weak slide, since it's the reader's only reason to keep swiping. Kite matches the post to one of five shapes:

• A list of resources, tools, or tips. The cover promises an exact count of a named thing, each slide carries one item, and a closing slide wraps up.
• A result your team got and the system behind it. The cover states the result, the next slide names the real problem, the method follows in named steps, and the carousel ends with the proof your team actually has.
• Several named techniques on one theme. The cover names what most people get wrong, a slide explains why, each technique gets its own slide, and one line ties them together.
• An opinion about a common practice. The cover states the opinion, each slide carries one piece of specific evidence, a slide says fairly what the opinion is not against, and a closing slide wraps up.
• A product or workflow your team can show. The cover shows the finished result, the next slide names the pain it replaces, a slide lists the steps, and each step then gets one real screen.

When a post fits none of these, Kite uses a cover, one point per slide, and a close. It also checks that the post can support the shape it picks. A result-first carousel needs a result the article actually states, and a walkthrough needs real screens of your product. When the material isn't there, Kite picks a different shape rather than filling the gap.

Kite writes the cover as if it were a standalone post, because in the feed it is the thumbnail. It opens with one strong move, such as a real contradiction, a sharply observed detail, a number from the article with what it measures, or a plain statement of the article's position. A topic label like "5 SEO tips" or a line like "swipe to learn more" isn't a hook, so Kite doesn't use one.

When the cover promises a count, the slides deliver exactly that count. Kite never pads a carousel to reach a rounder number, because readers who count seven tips after a cover that promised ten stop trusting the next carousel too.

Each slide after the cover carries a single idea, written as a headline and at most one supporting sentence that can be read at a glance on a phone. If a point needs two sentences of setup, Kite splits it into two slides. If two slides make the same point, it merges them. The number of slides follows the content: one per real point, plus the cover and the close.

Kite gives every body slide the same parts in the same order, such as a step number, a headline, and a supporting line. That consistency makes the carousel easy to read and lets every slide share one design.

Every number on a slide appears exactly as the blog post states it. Kite doesn't calculate new figures from the article's numbers, such as a percentage change from two rates, because that would be a claim the article never makes. Where a slide is stronger with a visual, Kite names a real one, such as a chart of a number from the article or a screenshot of a real screen, and it uses only assets your team actually has.

The last slide carries one ask, and it's your team's real one: read the full article, book a demo, or try the product, stated in one sentence. The headline above it can sum up the carousel's point. Kite leaves out prompts to follow, save, share, or "comment a keyword," because those ask for engagement rather than the thing your team wants, and a slide with three asks usually gets none.

Kite's design specialist turns the slide plan into finished slides in your brand's colors, fonts, and logo, using the visual identity in your team's knowledge base. Because the body slides share one structure, they share one layout, and only the words change from slide to slide. Charts and screenshots go on the slides that call for them. Kite delivers the finished slides in order, ready to save as one PDF for LinkedIn.

Kite writes the post text as its own hook, not a repeat of the cover and not "see the carousel below." It's written in the voice of whoever is posting, whether that's your company page or a person on your team. Kite reads your brand voice, its notes on which social posts have worked for you, and your recent LinkedIn posts, and it borrows how they sound without copying their structure. It keeps hashtags to a minimum and puts the link to the blog post in the first comment, so the post can earn its reach in the feed.

Kite saves the post as a draft with two or three alternative openings and a suggested posting time. When the blog post contains something that needs a careful read before it goes public, such as pricing, a named customer, a partnership, or a number your company hasn't shared yet, Kite flags it on the draft.

Kite shows the draft in your conversation as a preview of the LinkedIn post, with an Approve button, and the slides alongside it. In Slack, you see the full text with Approve and Skip. You can pick a different opening by replying with its number, or ask for changes to any slide or line, and Kite makes a new version for you to approve.

Once you approve, you post it yourself. Start a LinkedIn post from your company page or profile, add the slides as a PDF document with a title, paste in the post text, and add the link as the first comment. Then paste the new post's address back into Kite so it knows the carousel went out. Kite doesn't post to LinkedIn on its own.

Once the carousel is live, Kite reads how it did. With a page admin's LinkedIn account connected, it reads the company page's share statistics, which cover impressions, clicks, reactions, comments, and shares. Without a connection, it reads the reactions, comments, and shares on your public posts through its own LinkedIn data.

Kite records what it learns in its notes on what has worked on social, written as observations to test again rather than fixed rules. The next time you ask for a carousel, it reads those notes first, so a shape or kind of cover that worked for your audience gets used again. If you publish on a schedule, you can ask Kite to check your blog every week and propose a carousel for any new post that suits one.

When Kite finishes, you have a carousel that's ready to approve and post, along with everything you need to put it on LinkedIn.