Write LinkedIn posts with a point of view

The best opinion posts start with a question where people in your field genuinely disagree. Kite looks for those questions so you don't have to stare at a blank page.

Each week, Kite searches the news from the past seven days in up to three areas you said you want to be known for. It turns the most useful stories into topics, and each one comes with its source and date. Kite frames every topic as a tension or an open question, and it asks for your view rather than suggesting one. A topic might read, "Two vendors in your category cut their free plans this week. Is a free plan still worth offering to small teams?" You can also set a rule for what counts as worth your time, such as "only show me news I could disagree with," and Kite follows it.

Topics also come from closer to home. Kite notices what changed at your company that week, such as a launch recorded in your knowledge base, and asks you one question about it. You can save ideas as they come to you by telling Kite "save this for later," and it draws on that backlog first.

A strong opinion post starts with a position you can defend, not with a hot take written for attention. Before Kite drafts an opinion post, it makes sure the position is yours and that it holds up.

Kite asks the questions a good editor would ask:

• What did you believe before, and what changed your mind?
• Who would disagree with you?
• What should the reader do differently afterwards?

Those answers turn a vague view into a real claim. "AI is changing sales" becomes "We stopped writing cold emails by hand in March, and our reply rate didn't drop. The reps who disagree are the ones who never measured their own reply rate." The second version is specific enough to argue with, and that's what gets people to respond.

Kite saves every position you state, word for word, along with who would disagree and what holding it costs you. A post that takes a position cites that line, so you can see exactly which of your words it rests on. If you haven't given a view on a topic yet, Kite asks for one and waits. It never writes an opinion you didn't state, because the post goes out under your name.

An opinion without evidence reads as noise, so Kite checks that each post has proof from your own experience. It looks for three things in your own words: a specific moment, one concrete detail, and your point.

The moment is a scene, not a theme. "On Thursday's call, our biggest customer asked us to remove a feature" works, but "customers value simplicity" doesn't. The detail is a number together with what it measures and over what period, such as "38 demo calls in March," or an exact before and after. When an answer is soft, such as "it went really well," Kite asks once more for the specific: "Roughly how many, over what period?"

When something is missing, Kite asks one to three short questions in a single message. If you say "just draft it," Kite writes the post without the missing piece instead of filling it with a plausible guess. Before you approve a draft, Kite flags any number in it that doesn't appear in the material the post cites. It also flags a draft that cites none of your material, so you check it carefully before it goes out.

Different kinds of opinions need different structures, so Kite chooses the shape before it writes the post. Each post carries one idea. A launch with three angles becomes three posts, not one post with three paragraphs.

Kite offers several formats built for posts that take a position:

• Contrarian take. This shape states the belief most people in your field hold and where you part ways with it. It then covers the moment that changed your mind and what you do instead. It closes with who should keep the common view, which keeps the post honest and makes it harder to dismiss.
• Myth vs reality. This shape names what people get wrong about your work, what you've actually seen, and one piece of evidence. It ends with what the reader should do about it.
• Prediction. This shape makes a specific, dated forecast. It names the signal you're seeing now and why most people will miss it, then says what you're doing about it.
• Lesson from a mistake. This shape covers what went wrong, what it cost in time or money, what you believed at the time, and what you do differently now.

Each format is an order of parts, not a script. When you haven't filled a part, Kite cuts it rather than inventing it. A contrarian take or a prediction gets drafted only from a position you stated. Over time, the Social tab shows which formats perform well for you, so you can lean on the shapes your audience responds to.

People engage with a LinkedIn post when the first line gives them a reason to keep reading and the last line gives them something to answer. Kite writes both ends of the post with that in mind.

LinkedIn cuts posts off after a couple of lines with a "more" link, so the opening has to carry the point. Kite puts a specific fact from your material, such as a number, a date, or a contrast, inside the first 210 characters. It states that fact plainly rather than teasing it. Every draft comes with two or three alternative openings, and you can swap one in by replying with its number.

The rest of the post follows a few habits that keep it reading like a person talking:

• Kite states your position early and keeps paragraphs to one or two lines.
• It admits uncertainty where the uncertainty is real.
• It ends with momentum, such as a question, a recommendation, or the practical conclusion.
• It puts links in the first comment, because a link in the post itself cuts its reach.
• It uses no more than three hashtags and usually none.

Kite also leaves out the stock phrases that make posts sound manufactured, such as "Here's the thing" or "Let me be honest." A real position doesn't need an announcement.

A point of view only works when it sounds like the person who holds it. Kite learns your voice from your own writing rather than from a description like "confident and approachable."

When Kite reads your recent posts, it writes down how you sound. Each trait sits next to a quoted line of yours as evidence, and a trait it can't back with a quote stays off the page. Kite also notes what your posts never do, such as opening with a question or using emoji. When you give it notes, a voice memo, or a transcript, it keeps your sharpest phrases as you said them and tightens the rest.

You can also name up to three people whose LinkedIn posts you admire. Kite studies how their strongest posts open and build, then applies that technique to your material. It borrows the technique and never the words or the opinion. If eight or more words in a row match the post it learned from, Kite flags the draft so you can rewrite that passage in your own words.

Only you can approve a post that goes out under your name. Each draft appears in the Social tab of the Kite web app as it will look on LinkedIn, with the material it was built from and any checks to look at before approving. The weekly plan also reaches you in Slack or by email with the same Approve and Skip choices. If you've connected your LinkedIn account, approving a text post schedules it, and Kite posts it from your own profile at its planned time. Otherwise, you post it yourself and paste the link back into Kite.

A day after a post goes up, and again a week after, Kite reads its reactions, comments, and reposts. After the first day, it sends you a short message comparing the post with your usual results once it has enough of your posts to make that comparison fair. Kite also reads your recent posts each week, including ones you wrote without it, to see what landed.

Your edits teach Kite as much as the numbers do. When you change a draft before approving it, Kite compares its version with yours. When you skip a draft, you can say why. A pattern that shows up across two or more posts, such as "shorter openings, no closing questions," becomes part of your voice page, and the next Monday plan opens with a short note on what Kite changed.