How can I tell which of my LinkedIn company page posts are actually working?
You can tell which LinkedIn company page posts are working by comparing each post with your page's typical post and then looking for topics and formats that keep coming out ahead. The numbers you need are already in LinkedIn. As a page admin, open your page's admin view and go to the Analytics tab, then to Content. The posts table there shows each post with its impressions, clicks, click-through rate, reactions, comments, reposts, follows, and engagement rate. LinkedIn works out engagement rate by adding up the clicks, reactions, comments, and reposts a post earned and dividing by its impressions. You can filter the table to organic or sponsored posts and export up to a year of post data as a spreadsheet.
The hard part is reading those numbers fairly. Raw totals reward the wrong things. A post from three weeks ago has had more time to collect reactions than one from yesterday, a post you boosted with ad spend will show impressions your organic posts never had, and one post that happened to get reshared by a big account can make everything else look weak. Totals also drift as your follower count grows, so a strong post from last spring can look ordinary next to an average one today.
A good result looks different from a leaderboard of your top five posts. It tells you which posts clearly beat your page's median and by how much, and it groups posts by what they were about and how they were built, such as a product announcement, a customer story, an opinion, or a hiring post, and whether each was text, images, or video. Patterns are what you can act on. "Customer stories with an image get twice our usual comments" is a decision you can make for next week. "Our March 4 post did well" isn't.
LinkedIn's analytics give you the raw material but leave that comparison to you, and most teams don't get past scrolling the posts table. Kite does the comparison for you, every week if you like, and turns it into what to post next.
How to get started
Start by asking Kite which posts are working. A plain request is enough:
"Which of our LinkedIn company page posts from the last three months did best, and what do they have in common?"
Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can work with Kite in your browser or in Slack. Kite usually knows your company's LinkedIn page already from its research during sign-up, along with your positioning and the competitors you're measured against, so it can start reading posts without a brief. If your company has more than one page, such as a page for a product line, tell Kite which one you mean.
You don't need to connect anything for Kite to read your page's public posts and their engagement, because it uses its own LinkedIn data. To add impressions, clicks, and follower counts, connect your LinkedIn account through OAuth from an account that is an admin of the company page. LinkedIn only shares page statistics with page admins.
How Kite finds your best LinkedIn company page posts
Which posts does Kite read?
Kite reads your company page's own recent posts, newest first, for the period you ask about. Each post comes with its date, its full text, its link, and whether it carried video or images. Kite leaves out reposts of other people's content, because a repost's engagement says more about the original author than about your page.
When the posts it can read don't reach all the way back to the start of your period, Kite says so and treats its counts as a minimum. A post it couldn't read is reported as unread, never as a post that did badly.
How does Kite measure each post?
Kite measures each post by its reactions, comments, and shares, and then compares those numbers with your page's median post over the same period. The median is the middle post, so one runaway hit doesn't distort it the way an average would. A post with three times your median comments stands out clearly, and a post near the median is your page's normal day.
Kite keeps reactions, comments, and shares apart rather than adding them into a single score. A reaction costs a reader one tap. A comment or a share means the post gave someone something to say or something worth passing on, and those are the posts that tend to reach people beyond your followers. When a post has a lot of reactions but almost no comments, Kite tells you that, because it usually means the post was easy to agree with and easy to scroll past.
What do the strong posts have in common?
Kite groups your posts by topic and by format to find what keeps working, which is the part of the job that turns a ranking into a decision. It reads each post's text to sort it by what it was about, such as a launch, a customer result, a point of view on your market, a team or hiring update, or a share of an article. It also sorts posts by format: text only, with images, or with video. Articles and document posts are read as text posts.
For each group, Kite reports how many posts it holds and how they did against your median. It only calls a pattern real when several posts point the same way. One strong video doesn't prove your audience wants video, and Kite says when a group is too small to conclude anything. It also notes the days and times the strongest posts went out, so you can see whether timing seems to matter for your page.
How is the page doing as a whole?
With your LinkedIn account connected, Kite reads the page-level numbers that public data doesn't show. LinkedIn's share statistics give the page's total impressions, clicks, reactions, comments, and shares for the time periods Kite asks for, so it can compare this month with last month. Kite also reads your follower count and your page statistics, such as page views and clicks on your page's custom button.
These numbers answer a different question from the post ranking. The ranking tells you which posts beat your usual. The page totals tell you whether your usual is getting better, meaning whether more people are seeing your posts and following the page over time.
How do your posts compare with your competitors'?
Kite can read your competitors' company pages the same way it reads yours and put the two side by side. It compares how often each page posts, what each page's typical post earns, and which topics and formats do best for each of them. Seeing that a competitor's customer stories outperform their product announcements, just as yours do, makes the pattern more believable. Seeing that a format you've never tried is their strongest gives you something to test.
What Kite reports back and what happens next
Kite posts its findings in the conversation where you asked, with a table of your posts ranked against your median and a short written read on what's working. When the analysis needs more room than a chat message, Kite builds a report with charts and tables at a link you can share with your team.
Kite then saves what it learned in your team's knowledge base, in its notes on what has worked on social, as observations to test again rather than fixed rules. One post's audience and timing rarely repeat exactly, so Kite treats each finding as a lead to confirm with the next round. When it next writes LinkedIn posts for you, it reads those notes first, so the drafts lean toward the topics and formats your audience has been responding to.
If you want this every week, ask Kite to run it on a schedule, such as Monday mornings. Each run reads the newest posts, updates the ranking and the patterns, and delivers the results in the Kite web app, by email, or in a Slack channel you choose.
What the finished work contains
When Kite finishes, you have a clear answer to which posts worked and why, plus a record your next posts can build on.
A ranked table of your posts
Each post shows its date, its first line, its topic, its format, and its reactions, comments, and shares, alongside how far above or below your page's median it landed.
The patterns behind the winners
A short read on which topics and formats beat your median and by how much, how many posts each conclusion rests on, and which groups are too small to call.
The page's overall trend
With your account connected, impressions, clicks, and follower count for this period against the last one.
A competitor view, when you ask for one
Your page's posting rhythm and typical engagement next to your competitors', with the topics and formats that work best for each.
Notes in your knowledge base
What Kite learned, saved so the next round of LinkedIn posts starts from what your audience has already rewarded.
Common questions
What is a good engagement rate for a LinkedIn company page?
There is no single good number, because engagement rate depends heavily on your industry, your follower count, and how often you post. Smaller pages with close-knit audiences often see higher rates than large ones. The more useful benchmark is your own page: a post is good when it clearly beats your page's median, and your page is improving when that median rises over time.
Can I see who engaged with my company page posts?
Yes. LinkedIn shows the people who reacted to and commented on each post, and it shows page admins the demographics of their followers and visitors, such as job function, seniority, and industry. That tells you whether your posts are reaching the buyers you care about, which matters as much as the totals.
Why does a post show impressions but almost no engagement?
A post with impressions but little engagement was shown to people and didn't give them a reason to stop. That usually comes down to the first line, which is all most readers see before deciding whether to expand the post. Kite reads the opening line of every post it ranks, and when strong and weak posts differ mainly in how they open, it says so.