Write your About page and team bios

The quality of an About page depends on the facts behind it, so Kite collects those first. It draws on three sources.

• Your company research. Kite's knowledge base already holds your positioning, products, pricing, customers, competitors, and brand voice. It also holds what Kite found about your reputation, such as public reviews and press mentions.
• Your team's public profiles. For each person you name, Kite looks up their public professional profile and reads their current and previous roles, education, skills, headline, and recent public posts. A designer who spent six years at a print shop before moving to web design has a far more interesting bio than "Head of Design."
• Your answers. Kite asks a short list of questions about what research can't find. Typical ones are why you started the company, who your first customer was, what you do differently in practice, and what each person would want a customer to know about them.

You can also share material directly. Upload an old pitch deck, a founder's talk transcript, or the bios from a conference program, and Kite works those details into the draft.

A company About page should answer the questions a buyer has about who they'd be working with. Kite plans the page around those questions and fits the sections to your business:

• Who you serve and what you do for them. The opening states plainly who your customers are and what changes for them when they work with you.
• How you work. A few operational specifics, such as how a project starts, how fast you respond, or what a customer gets each month. These show competence more convincingly than any adjective.
• Why a buyer can trust you. Real proof, such as customer names you've been given permission to use, credentials your team holds, the years you've served a particular industry, or the results customers have described.
• Your story, kept short. Why the company exists, told through one real moment rather than a long origin narrative.
• Your team. The people a customer will meet or rely on, each with a photo and a bio.
• What to do next. A clear next step, such as booking a call, seeing pricing, or reading a case study.

Kite changes the emphasis to suit your business. A law firm's About page leans on credentials and a calm explanation of process. A bakery's leans on the people, the place, and the daily routine. A software startup's often leans on why the founders built the product and who it's for. If you want more examples of how other companies handle these sections, see How to write an About Us page, with examples Coming soon .

Your company story works best as one true moment that shows what you value, placed next to the practical facts about how you work. Readers trust what someone did more than what they claim. "We turned down our biggest client in year two because they wanted us to cut the review step" says more about your standards than a paragraph on your commitment to quality.

Kite writes the story from what you've told it and what its research found. When your answers include a moment like that, such as a job you turned down, a refund you offered before anyone asked, or a process you changed after something went wrong, Kite gives it one or two sentences beside the facts about your work. When there's no such moment in the material, Kite keeps the page focused on what you do and how you do it. It won't invent a founder story, an award, or a turning point to fill the space.

Kite also writes in your brand voice. Your knowledge base holds your tone and the way your company talks, so a playful consumer brand and a careful financial adviser get very different About pages.

A good team bio tells a customer what this person does for them and why they're good at it, then adds one human detail. Kite writes each bio in that order.

The first sentence states the person's role in terms a customer understands. "Maya runs onboarding, so she's the person you'll talk to every week for your first two months" is more useful than "Maya is our Customer Success Lead." The next sentence or two give the experience that earns their place, drawn from their profile: the industries they've worked in, the kind of work they've done, or a credential they hold. Finally, Kite adds the personal detail the person chose to share, such as where they live, what they're reading, or what they did before this job.

Kite keeps the bios consistent with each other in length, tense, and point of view, so the team section reads as one page. It writes them in third person by default and switches to first person if that suits your brand. It can also produce more than one length for each person: a two-sentence version for a team grid, a fuller paragraph for an individual profile, and a short author bio for blog bylines.

When a bio needs a detail Kite doesn't have, such as a certification year or the name of a former employer, Kite leaves a clearly labeled gap in the draft and tells you which details it needs. It doesn't guess. Each person can then check their own bio, fill the gap, and approve the version that goes live.

Kite can also prepare the photos. Share the headshots your team already has, and Kite can remove the backgrounds so the team section looks consistent.

Once you approve the draft, Kite publishes it to your website and keeps the team section up to date. How it publishes depends on where your site runs.

On a website Kite built and hosts, Kite adds or rewrites the About page and team section using your site's existing design. You can open a preview of the change before it goes live, and Kite publishes when you approve. Every new site Kite builds also has a content editor, so a teammate can fix a typo in their own bio and see it live right away.

If your site runs on Webflow, Kite rewrites the copy on your existing About page or adds a new team section built with your site's own styles. If your team members live in a Webflow CMS collection, Kite creates or updates the item for each person. It then tells you whether each change is staged or live. On WordPress.com, Kite creates the new About page and saves it as a draft or publishes it, whichever you prefer. On a self-hosted WordPress site, Kite updates each author's display name and bio, which appear on author pages and blog bylines, and gives you the About page copy to paste into the page.

The work doesn't end at launch. When someone joins, leaves, or changes roles, tell Kite and it updates the team section. You can also ask it to check the page on a schedule, such as once a quarter, against your knowledge base and your team's current profiles, and propose updates when something has changed. On a site Kite hosts, its built-in analytics show how many people visit your About page and whether they click its calls to action, so you can see whether the page is helping visitors take the next step.