What WordPress.com is and how Kite works with it
An AI marketing agent uses WordPress.com the way a marketer does: as the place where finished writing goes live. WordPress.com is Automattic's hosted version of WordPress. It holds your blog posts, your site's pages, and the media library behind them, and it takes care of the hosting and software updates for you.
Kite treats your WordPress.com site as its publishing destination. It decides what's worth writing, writes it in your brand voice, and creates the post or page on your site with the status you want. It uploads the images that belong with the post. It can also remove a post that's out of date. You connect your own WordPress.com account through OAuth, and Kite works on the sites that account manages.
Marketing jobs Kite can do with WordPress.com
Kite's work on WordPress.com is about getting new writing onto your site. It publishes blog posts and pages, adds the images they need, and clears out posts that no longer belong.
Publish new blog posts
Kite writes a new blog post and creates it on your WordPress.com site with its title and full body. Before it writes, it reads what's already on your blog, so the new post covers ground your site hasn't and links to the posts you've already published.
Here's how that plays out. Say ChatGPT and Perplexity keep recommending two of your competitors when someone asks which bookkeeping service suits a small restaurant, and your blog has nothing on the question. Kite reads the pages those answers cite and sees what they cover. Then it writes a post that answers the question plainly in its opening paragraph and brings the draft to Slack. Once you approve it, Kite creates the post on your site.
You choose how each post lands. Kite can publish it immediately, or save it as a draft you finish in the WordPress.com editor. It can also mark the post as pending review so someone on your WordPress.com account gives it the final click, or publish it privately so only the site's administrators and editors can see it.
Publish new pages
Kite can create a page instead of a post. Pages sit outside your blog's feed, which makes them the right home for content that should stay put, such as a service page, a comparison page, or a page of answers to common customer questions.
When you add a new service, for example, Kite can write the page that explains it: who it's for, what it costs, and what a customer gets. It writes the headings, lists, links, and images into the page's content, and your WordPress.com theme gives it the same look as the rest of your site.
Add images to your media library
Kite uploads an image to your WordPress.com media library from a link, with a title, a caption, and a description. The image might be one Kite generated in your brand's colors, a chart from its research, or a photo from your own website.
A post about a seasonal menu change reads better with a picture of the dish. Kite uploads the image, writes a caption that says what it shows, and uses it in the post it's preparing.
Take down posts that no longer belong
Kite removes a post from your WordPress.com site. This keeps your blog from telling customers things that stopped being true.
After a pricing change, an announcement from last spring might still promise a discount you no longer offer. Kite points out the post, explains why it should come down, and removes it once you approve.
What Kite reads and changes in WordPress.com
Information Kite can read
- The sites on your accountKite lists the WordPress.com sites your connected account manages, so it publishes to the right one when you run more than one.
- Your published posts and pagesKite reads your live site the way a visitor would. That's how it knows what your blog already covers and which posts to link to.
Information Kite can create or change
- New blog postsKite creates a post with its title and body, set to published, draft, pending review, or private.
- New pagesKite creates a page with its title and body, with the same choice of status.
- Media library imagesKite uploads an image from a link, with a title, caption, and description.
- Removed postsKite takes down a post you've approved for removal.
How Kite connects to WordPress.com
Connect your WordPress.com account through OAuth. You sign in to WordPress.com and approve Kite's access, and Kite then works with the sites and permissions available to that account. Kite sends you a connect link in Slack the first time a job needs your site. The account you connect needs permission to publish on the site you want Kite to work in.
You can start with a goal rather than a task, such as asking Kite to get your bakery mentioned when people ask AI assistants where to order a custom cake nearby. Kite proposes the posts to write and shows you the copy before anything goes on your site.
Playbooks using WordPress.com
- How to publish a new blog post on WordPress.comKite picks a topic your buyers are asking about, writes the post in your brand voice, uploads its images, and publishes it on your WordPress.com site once you approve it.Coming soon
Where WordPress.com fits in Kite's marketing work
WordPress.com is where Kite publishes the answer your brand is missing. Kite measures which buyer questions bring up your competitors in ChatGPT, Gemini, Perplexity, and Claude but not you. It then writes the post or page that answers the question and publishes it on your site. Later, it runs the same questions again to see whether your brand now appears.
A blog only works if posts keep coming, and that's the part most small teams let slip. Kite can run your blog on a schedule, such as a new post every Tuesday. Each week it picks the topic, writes the post, uploads the images, and brings the post to Slack for approval before publishing it on WordPress.com.
Review and approval
Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on. On WordPress.com, the status Kite sets gives you a second choice about where the final check happens. If your editor prefers to do the last read inside WordPress.com, ask Kite to save new posts as drafts or mark them pending review. They'll wait in your WordPress.com dashboard until someone publishes them.
Limits and product-specific details
- New posts and pages, not edits. The WordPress.com connection creates new posts and pages and removes posts. It doesn't change a post that's already on your site. When an existing post needs a rewrite, Kite writes the new version in Slack and you paste it into the WordPress.com editor.
- Categories, tags, and featured images. Kite sets a post's title, body, and status. Categories, tags, and the featured image are set in the WordPress.com editor, so ask Kite to save the post as a draft when you want to add them before it goes live.
- WordPress.com, not self-hosted WordPress. This page covers sites hosted on WordPress.com. If you run WordPress with your own hosting company, see Self-hosted WordPress + Kite Coming soon . That connection can also rewrite existing posts and set categories, tags, and featured images.
- Theme, menus, and site settings. Kite's WordPress.com work covers posts, pages, and media. Your theme, navigation menus, plugins, and site settings stay in your WordPress.com dashboard.
Common questions
Can Kite design a WordPress.com website for me?
Kite writes and publishes the content on your WordPress.com site, and your existing theme controls the design. If you want a new site designed and built from scratch, Kite can design, build, and host one itself. Every site it builds comes with a content editor your team can use to change page text directly.
Will my email subscribers get the posts Kite publishes?
If your WordPress.com site has email subscribers, WordPress.com sends them each new post when it's published, just as it would if you'd clicked Publish yourself. Pages, drafts, and private posts don't go out to subscribers. That's one more reason some teams have Kite save posts as drafts while they're getting used to its work.