Launch a marketing website

The fastest way to a good first draft is material that already describes your business. A blank prompt box makes you write everything from scratch, while your existing material already holds the facts, the proof, and a lot of the language you'd use anyway.

Kite can start from several kinds of material:

• Your LinkedIn profile. Share your public profile URL, and Kite imports the profile, including your headline and work history, along with your recent public posts. The import takes about a minute. For a founder or consultant whose reputation is the product, that's often enough to go straight to designs.
• A pitch deck or one-pager. Attach it as a PDF or image, up to 10 MB. Your deck already explains the problem, the product, and why now, which is most of what a homepage has to say.
• A GitHub repo. If the repo holds an existing website, Kite imports it and works on the code directly, pulling and pushing changes through GitHub. If the repo is your product, share the public link and Kite reads it as source material, the way it reads any public page.
• An existing website. Kite reads the pages, pulls out your logo, colors, and fonts, and collects the product and team photos worth keeping.
• A conversation. If you don't have anything written down, Kite asks you about your business and builds from your answers.

A domain name on its own doesn't tell Kite much about your business, but it does settle where the site will live. Give Kite your domain along with your LinkedIn profile or deck, and it has what it needs for both the content and the launch.

If you're starting from LinkedIn, you can begin at kite.ai/linkedin.

Before it designs anything, Kite works out what the site is for. It reads what you've shared, researches your company and competitors, and asks about anything it still can't answer. Those questions focus on strategy rather than exact wording, such as what makes you different, what proof builds trust, and what you'd hate to see on the site. When you do give it exact wording, like a product name, a price, or a customer quote, Kite keeps it word for word.

The most important decision is the site's goal. Kite picks the one action that means the site worked, such as booking a demo, requesting a quote, or signing up. A seed-stage software company might want demo requests, while an independent consultant might want intro calls. That goal shapes the page structure, where the calls to action go, and what Kite measures after launch. If you don't name a goal, Kite infers one and checks it with you after the first publish.

If you'd rather skip the questions, say so. Kite will build from what it has, and you can steer from there.

Kite builds three design options for your site, each with its own visual style. They're all built from the same plan, so you're comparing directions rather than starting over three times. You can pick one outright, ask Kite to make one warmer or bolder, combine pieces ("use the hero from design 3 in design 1"), or ask for a fresh round if none of them feel right.

Your brand carries through every option. If you already have a logo, colors, and fonts, Kite uses them exactly and doesn't redraw your mark. If you're starting fresh, Kite creates a design system for the business, defining the palette, typography, and imagery style, along with rules for using the logo. It can generate a logo and original images, or use the photos you upload, like a team shot for the About page.

Once you've picked a design, Kite writes the copy in your voice and builds the site. It adds a contact form that sends submissions to the email address you choose.

You see the site in a preview before anyone else does. Ask for any change in plain language, whether it's a sharper headline, a new pricing section, or a different photo, and Kite makes it. Kite checks with you before it deletes pages or sections or changes important business details.

When you approve, Kite publishes the site, checks that it displays correctly, and shares the live URL. You can connect a domain you already own or buy a new one when you publish. It can take up to 24 hours for a newly connected domain to show your site while DNS records update across the internet.

Kite also handles the technical setup a new site needs to be found. That includes page titles and descriptions, plus structured data that tells search engines and AI assistants what your business is. Kite also sets up your sitemap and an llms.txt file.

A marketing site gets better the same way any marketing does: you watch what people do and change what isn't working. Kite has analytics built into every site it hosts, so it's measuring from the first visitor without a separate tracking setup.

Its reports cover the numbers that matter for a new site:

• visitors, page views, and sessions
• the pages people visit most and where they came from
• form submissions and clicks on your calls to action
• conversion funnels toward the goal you agreed on
• changes compared with the previous period

Kite uses those results to decide what to work on next and brings you the proposal in Slack. It might rewrite a page that gets traffic but few signups, add a landing page for a campaign, or fix a layout that breaks on phones. When a change is worth testing properly, Kite can split traffic between two versions and make the winner permanent once you approve. You can read more about that work in Improve website conversion and Run website A/B tests Coming soon .