Plan your website's pages and homepage layout

A website plan starts with the action you most want a visitor to take, because every page and section either moves people toward it or doesn't. That action might be booking a consultation, placing an order, signing up for a free trial, requesting a quote, or subscribing to a newsletter.

Kite settles this through a short conversation before it plans anything. It works through the questions that change the shape of the site:

• What the site is for and what business result you want from it.
• Who your main visitors are and what brings them to you.
• What you offer and how it differs from the alternatives.
• The main action you want visitors to take, and how they get there.
• The pages, sections, or features you already know you need.
• The proof you have, such as customer names, results, credentials, or testimonials.
• How the brand should feel, and the logo, images, or reference sites you already have.
• Anything that must stay the same, and anything you dislike.

Kite skips anything it already knows from its research or from earlier in the conversation. It asks one question at a time, or groups two or three you can answer together. For strategic choices, it suggests two or three directions grounded in what it knows about your business, and you pick, combine, or hand the choice back to Kite. It only asks for exact wording when the words are facts, such as your business name, prices, contact details, or a customer quote.

If you list several goals, Kite keeps one as the primary action. It picks the one you marked as most important, then the one you emphasized or repeated, then the first one you mentioned. The rest of the site still supports your other goals, but the main call to action is built around one. If you'd rather skip the questions and get started, say so. Kite fills in sensible defaults for the open design choices and moves on.

Kite builds the page list from your business and its primary action, so every page has a job. Most sites start with a homepage, an About page, and a Contact page. Kite adds other pages only when each one earns its place. A page earns its place when it answers a distinct, important question your visitors will have, or when it helps them buy in a way the homepage can't.

Here's how that plays out for a two-person bookkeeping firm that works with restaurants, where the primary action is booking a free consultation:

• Home introduces the firm, the restaurant owners it serves, and the consultation.
• Services explains monthly bookkeeping, payroll, and tax preparation, because owners want to know exactly what they'd hand off.
• Pricing shows the monthly packages, because "what will this cost?" is the question that decides whether an owner books a call.
• About introduces the two founders and their restaurant background, because owners are trusting them with their numbers.
• Contact has the booking form, the phone number, and the office address.

A restaurant that wants online orders would have a Menu page instead of Services. A software company would likely need Features and Pricing pages. Any page you name in the conversation is included, even if Kite wouldn't have suggested it.

Kite also decides where each page lives in the site's navigation. The main menu holds the pages that lead visitors toward the primary action. Privacy policies, terms, and other utility pages go in the footer, so the menu stays short and easy to scan.

Kite arranges your homepage as a short story that answers a visitor's questions in the order they ask them. A typical order looks like this:

1. What you do, who it's for, and the main action. A visitor should know within seconds whether they're in the right place and what to do next.
2. The problem or the desire. This is the situation that brought them to your site, described in their terms.
3. Your offer. This is what you sell and why it fits that situation.
4. What the result looks like. Examples, scenarios, or before-and-after comparisons help the visitor picture it working for them.
5. How it works. A few clear steps show how a customer gets started and what happens next.
6. Proof. Testimonials, customer names, results, and credentials show that you deliver.
7. Answers to objections. FAQs, pricing, and guarantees deal with the hesitations that stop people from acting.
8. A closing call to action. The page ends with the strongest version of the main action.

Kite adjusts this order and depth to your business. A restaurant homepage might lead with photos and the menu, while a software homepage might spend more space on how the product works. Each section does one job. When two sections would make the same point, Kite merges them, so the homepage doesn't repeat itself.

Proof sections are filled only with real material. Kite uses the testimonials, customer names, and results you provide or that it finds in its research. If you don't have testimonials yet, Kite leaves that section out rather than inventing quotes.

Kite builds three complete design options from the same plan. Each option is a full site with the pages and homepage order you agreed on, written copy, and images, so you're comparing finished websites rather than sketches. Each design takes a different visual direction unless you've asked Kite to match a site you admire. Kite uses your brand colors, fonts, and logo when you have them.

You can pick one, ask Kite to change one design or all three, combine pieces from different designs, or ask for a fresh set. Once you choose, that design becomes your site. Each page gets a search title, a description, a share image, and structured data, and every published page appears in the site's sitemap automatically. When you approve, Kite publishes the site and shares the live link.

A page plan is a starting point, and Kite keeps revising it as the business and the data change. On a site Kite hosts, it tracks which pages people visit, where they come from, and which forms and calls to action they use. That shows Kite whether visitors are reaching the pages that lead to the main action, or dropping off on the way.

Kite can add, rewrite, move, or remove pages and sections. It can suggest new pages based on the questions your buyers ask, showing where each one would sit on your site, and write a chosen idea as a page built from your site's existing sections. On a Kite-hosted site, it can also run an A/B test on a homepage section, such as the opening headline, and keep the winning version once you approve it.