Reddit + Kite

Kite searches subreddits by name and description to find the communities that match your market. It already knows who your customers are from its research on your business, so it doesn't need you to hand it a list of communities.

Say you sell scheduling software for physical therapy clinics. Kite searches for communities about physical therapy, private practice, and clinic management. Then it reads each one's hot, new, and top posts to see what people there actually discuss. It brings you a short list in Slack: which subreddits talk about running a clinic, which ones mostly talk about treatment, and where questions about software come up most often.

Kite searches across Reddit for posts that match the questions your buyers ask, such as "alternatives to" a competitor or "what do you use for" the job your product does. It can also search within a single subreddit or read its newest posts as they arrive.

A search result only shows the headline, so Kite reads the whole thing. It pulls the post together with every comment under it. That's how it learns that the person asking has already tried two competitors, that the top reply recommends a spreadsheet, and that nobody has mentioned the feature your product handles best. Kite brings the threads worth answering back to Slack, along with what each person is really asking.

Kite writes a reply that answers the question the person asked. It uses what it knows about your product, your pricing, and your customers, and it writes in a voice that fits the community, not in the voice of your homepage.

Before it suggests a reply, Kite reads the subreddit's posted rules. Some communities ban links. Others allow a vendor to answer only when someone asks for recommendations directly, and many expect you to say that you work for the company. Kite writes the reply to fit those rules and shows it to you in the thread. Once you approve, Kite posts the comment from your connected account and sends you the link. It can reply to the original post or to a specific comment further down the thread.

Kite publishes text posts and link posts to an existing subreddit. A text post suits a question, a lesson your team learned, or a write-up of results. A link post suits a new article or a free tool worth sharing.

Many subreddits require every post to carry a flair, which is a tag such as "Question" or "Resource" that sorts posts by type. Kite reads the flairs a subreddit offers and picks the one that fits, so the post lands in the right category. If you publish a research report, Kite might propose a text post for one community that summarizes the three most surprising findings, and a link post for another community whose rules welcome original research.

A Reddit post earns its value in the replies. Kite reads the comments that come in on your posts and replies, and drafts answers to the follow-up questions. If someone asks whether your product works for clinics with more than one location, Kite drafts the real answer and posts it once you approve.

Kite can also edit the text of its own comments and text posts, which helps when a price or a link changes. It can delete a comment or post it made from your account. Ask Kite for a weekly roundup, and it brings the new replies, the questions people asked, and its suggested answers to Slack on that schedule.

The questions people ask on Reddit are raw customer research. Kite records the complaints, objections, and comparisons that keep coming up in your team's knowledge base, so they shape later pages, emails, and positioning. If three threads in a month complain that a competitor's setup takes a week, that's a line for your comparison page and a point for your next launch post.

Kite can also look up a public Reddit user's profile, including their karma, which is the running score of upvotes on their posts and comments. That helps it tell a long-standing member of a community from an account created yesterday when it weighs what a thread says.