Exa + Kite

Kite uses Exa to turn a description of your ideal customer into a list of real companies, each with the website that shows why it fits. It writes the description from what it already knows about your best customers, then runs Exa's company search, which returns up to 100 matches at a time.

Say you sell scheduling software to physical therapy practices. A keyword search for "physical therapy clinic" mostly turns up directories and health articles. Kite asks Exa instead for multi-location physical therapy practices that let patients book online, and it gets back the practices' own sites. It reads each site to check the details that matter to you, such as how many locations the practice runs and whether booking is already online. Then it keeps the page that shows each point.

The practices that pass become your account list. Kite's other built-in sources, such as Apollo, add the contacts and work emails. Kite then scores each prospect from one to five against your criteria and brings the list back to Slack.

Exa's people search finds who holds a given role at a given company, along with their public LinkedIn profile and the page that names them. When you need the head of marketing at each of 40 accounts, Kite runs that search company by company. It records each person's name, title, LinkedIn profile, and source, which is often the company's own team or about page.

Kite then passes each name and company to its contact sources to find a work email. The finished list has a person, a reason they're on it, and a way to reach them.

Kite uses Exa to find a conference's speaker and sponsor pages, then reads them to build a list of the people and companies worth meeting. It pulls out each speaker's name, title, and company, and each sponsor's name and, where the page shows it, sponsorship level.

Say your team is heading to a retail technology conference in November. Three weeks out, Kite collects the speakers and sponsors, marks the ones that match your ideal customer, and finds the right contact at each sponsor. It can then write a short meeting request for each person that mentions their session or their booth. You approve the messages in Slack before any of them go out.

Kite uses Exa's news search to find recent stories about the companies on your list, limited to the dates you care about. For each account, it looks for the moments that give you a reason to reach out, such as a funding round, a new marketing leader, a product launch, or an expansion into a new region. Every story comes back with its headline, date, and link.

The same search works on topics as well as companies. When a story breaks in your category, Kite can find it while it's fresh and draft a LinkedIn post with your take on it. You can ask Kite to run either search every week on a schedule, and it brings the new stories to Slack.

Exa keeps stored versions of many public pages, and Kite can search or read them as of a past date. When a competitor relaunches its pricing page, Kite reads the version from before the change and the version live today. Then it lays out what moved, such as the plan names, the prices, the headline, and the customer the page now speaks to.

Kite reads the newest version Exa stored on or before the date you ask about, so the comparison depends on when Exa saved its copies. For a page Exa didn't store around that date, Kite can turn to the archived copies of websites it uses for its other research into how a company's site has changed.

Kite reads up to 20 pages at a time through Exa and keeps each page's address next to what it took from it. Before a sales call, it might read the prospect's homepage, pricing page, latest blog post, and open job listings. Then it writes a one-page brief covering what the company sells, what changed recently, and the question worth opening with. It can ask for the current version of each page, so the brief reflects what's live that morning.

This reading sits under every other job here. When Kite says an account fits, you can click through to the page that shows it.

With your own Exa API key connected, Kite can also work inside your Exa account, where the results stay for your team. That opens up three more kinds of work:

• Websets. A Webset is a list of matches that Exa builds and keeps in your account. Kite sets one up from a description, such as "agencies in the US that build Shopify stores for beauty brands," plus the criteria each match has to meet. It can add columns that Exa fills in for every match, such as headcount or notable clients. It can also leave out companies you already have by pointing Exa at an earlier Webset or a list you've imported.
• Monitors. Kite attaches a monitor to a Webset so Exa runs the search again on a schedule, as often as once a day, and adds new matches as they appear.
• Research tasks and cited answers. For a question that needs many sources, Kite starts an Exa research task and gets back either a report with citations or the specific fields it asked for, such as each competitor's pricing model and cheapest plan. For a narrower question, it asks Exa for a direct answer with the sources attached.

Say you want to hear about every new beauty-brand agency as it appears. Kite sets up the Webset with a weekly monitor, and your team can open the growing list in Exa whenever it wants.