SerpApi + Kite

Kite uses SerpApi to pull the Google results for the same buyer questions it tracks in AI answers. For each search, it reads the organic results in order, with each page's title, link, and snippet, and it can set the location and language so the search matches the market you sell into. Kite already runs those questions through ChatGPT, Gemini, Perplexity, and Claude on its own, so the two sets of results sit side by side.

That comparison tells you what kind of problem you have. Say you rank fourth in Google for "scheduling software for clinics," but none of the AI assistants mention you, and three of them cite a competitor's comparison page that ranks ninth. Your problem isn't ranking. The assistants want a page that compares options directly, and you don't have one. Kite proposes that page, writes it, and publishes it on a site it hosts or through your connected CMS. Then it runs both checks again to see what changed.

Kite searches your brand name and reads what a prospect sees on the first page. It also reads Google's "About this result" panel for your website, which shows the company details, social profiles, outside sites that mention you, and reviews Google connects to your domain. When the panel is thin or points to an old description, Kite knows which profiles and listings to fix first.

The same check works for a competitor. Kite can read their "About this result" panel and the public details on their Facebook page, including the bio, follower count, ratings, and contact information. That shows you how established they look to someone checking them out for the first time.

Kite searches Google News for stories about your company, your competitors, and your category. Precise phrases work best, so Kite searches for the exact product names and claims it cares about. A competitor's launch, a funding announcement, or a trend piece that leaves you out can each start real work, such as a response post or a pitch to the reporter.

Kite also searches Google's forum results to find discussion threads with their titles, dates, answers, and vote counts. Threads where people ask for tool recommendations are worth knowing about, because AI answers often lean on community discussions. Kite reads which threads are active in your category and which products get recommended there. You can ask Kite to repeat these searches on a schedule, and it reports what's new in Slack.

Kite reads Google Trends to see how interest in a topic changes over time, how it differs from region to region, and which related topics rise alongside it. Trends scores interest from 0 to 100 within each comparison rather than reporting search counts, so Kite uses it to compare terms and spot timing, not to size a market.

That makes Trends useful for planning. If interest in "summer camp registration" climbs every February, Kite schedules the content and campaign for January. If a new term is gaining on the phrase you've built your pages around, Kite flags it and proposes how to cover both.

Kite uses SerpApi's shopping and marketplace engines to see how competing products are presented and priced. Google Shopping returns listings with prices, ratings, and review counts. Walmart and eBay searches show how the same kind of product is sold on those marketplaces, and Kite can read the full text of Walmart product reviews, including ratings and helpful votes.

For app makers, Kite searches the Google Play Store and the Apple App Store and reads each app's ratings, reviews, description, and developer details. Reviews are some of the most useful research Kite does. Customers describe their problems in their own words, and Kite uses that language in your product pages, ads, and emails. It also notes which complaints competitors keep getting, because those are the gaps your positioning can claim.

For a business that sells in a place, the map results often matter more than the ranked pages. Kite searches Google Maps for the searches your customers run, such as "physical therapy near downtown Austin," and reads which businesses appear, with their ratings, reviews, addresses, and hours. It can also read the posts a business publishes on its Google Maps listing, and it searches Google Local Services, Yelp, and Bing Maps for the same area.

From there, Kite can see where you appear against nearby competitors and what the businesses that rank above you do differently. Maybe they post weekly offers on their listing, or they have twice as many recent reviews. Kite turns that into a short plan, writes the listing posts and review requests, and checks the map results again after a few weeks.

Some of your buyers don't search on Google, and SerpApi lets Kite see what they see. Kite reads results from Bing, Yahoo, and DuckDuckGo for audiences that use them. For international markets, it reads Baidu in China, Yandex in Russia, and Naver in South Korea, so a launch plan for a new country starts from that country's own search results.

Kite also searches YouTube, Google Videos, and Google Images to see which videos and images rank for your topics. Before it writes a video script or plans a how-to series, it checks which formats and titles already win, so your video is built to compete in that search.