How to see which of your blog posts AI assistants cite

The quickest check is to ask an AI assistant a question your blog post answers and look at the sources it lists. ChatGPT, Perplexity, Gemini, and Google's AI features all show links beside or below their answers, and if one of them points to your post, that answer cited it. For a handful of posts and a handful of questions, you can do this by hand in an afternoon.

The second route is your website analytics. When someone clicks a citation in ChatGPT, Perplexity, Gemini, Copilot, or Claude, the visit usually arrives with the assistant's website as its referrer, such as chatgpt.com or perplexity.ai. In Google Analytics, you can filter your traffic by those sources and break it down by landing page, which shows you which posts AI assistants are sending people to. Bing Webmaster Tools also has an AI performance report that shows which of your pages Microsoft Copilot cites. Google Search Console is less help here, because it counts clicks from AI Overviews and AI Mode together with ordinary search results.

Both routes leave real gaps. A manual check answers one question at one moment, and AI answers change from day to day, so finding your post once doesn't mean it's cited often. Analytics only sees the citations someone clicked. Many people read the answer and never click a source, so a post that's cited in dozens of answers can still show a trickle of AI visits. Neither route tells you which questions each post was cited for, or which posts were never cited at all.

A good result answers three things for every post on your blog:

• How many tracked answers cited it, out of how many were checked.
• Which buyer questions it was cited for, and in which assistants.
• Whether its citations are going up, going down, or holding steady.

With that, you know which posts are earning your place in AI answers, which ones to protect when you edit them, and which ones need work. Kite builds that picture for you and keeps it current.

For a quick first look at how AI assistants treat your business, try Kite's free AI visibility checker. In about 45 seconds it asks ChatGPT, Gemini, Perplexity, and Claude the questions your customers ask and shows whether they recommend you and who they recommend instead. It's free and needs no account. The checker shows whether you're recommended, so for a page-by-page view of which posts get cited, you need the ongoing tracking described below.

To start tracking, ask Kite in the Kite web app or in Slack:

"Show me which of our blog posts AI assistants cite, and which posts never get cited for the questions they're about."

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. By the time you ask, it already knows your products, your buyers, your competitors, and the topics your blog covers from that research, so it can propose the questions to track without a long brief. You confirm the questions or adjust them, and the first results arrive once Kite has collected its first set of answers.

Tracking belongs to a website in your Kite workspace, whether Kite built it or you connected it. You don't need any outside account to see your citations. If you'd also like Kite to report which posts AI assistants send visitors to, connect Google Analytics, or use Kite's built-in analytics on a site Kite hosts.

A post can only be counted as cited for the questions Kite asks, so the question list decides what the results mean. Kite builds it from the searches your buyers make before they know your name, such as "how do I forecast cash flow for a small business" or "best way to onboard new contractors," because those are the moments a blog post can bring you someone new. A question that includes your company name mostly tells you whether the assistant knows who you are.

Kite spreads the questions across your topics and the stages a buyer goes through, from describing a problem to comparing options. For a blog, it's worth adding the questions your most important posts were written to answer. You can paste those in, and Kite tracks them word for word. It also keeps a list of suggested questions for you to tick, so the set grows as your blog does.

Kite asks every tracked question in five places: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. It stores the full text of each answer along with every source the answer links to. For ChatGPT and Perplexity, it also stores the web searches the assistant ran behind the scenes to write its answer, which often explains how the assistant found your post.

By default, Kite asks every question every day. AI answers shift from one day to the next, and daily runs collect enough answers to tell a post that's cited often from one that got lucky once. You can switch your site to weekly or monthly runs to spend less, start a fresh run whenever you want, or pause tracking.

Kite checks every cited link against your website's domain, so any page on your site counts as yours, including pages on a subdomain such as blog.yourcompany.com. Before counting, it cleans up each link. It removes tracking tags such as the utm_source=chatgpt.com that ChatGPT adds to its links, and it ignores differences like a trailing slash. That way, one post counts as one page, however many slightly different links point to it.

Kite lists every page on your site that the assistants cited, ranked by how many answers cited it. For each page, it shows:

• The page's title and address.
• How many answers cited it, and what share of all the answers that is, such as "cited in 14 of 210 answers."
• How many different tracked questions it was cited for.
• Its average position in the answer's list of sources, since a post listed first tends to get more attention than one listed eighth.
• Whether its citations went up, went down, or stayed within normal variation compared with the previous period.

You can narrow the list to one assistant, such as only ChatGPT or only Google AI Overviews, and to the last week, month, or three months. To see exactly how a post was used, open the latest answers for any question it was cited for and read them as the assistant wrote them.

Kite only calls a change real when it's bigger than the ordinary day-to-day variation in AI answers. Smaller moves are labeled as within noise, and when there aren't enough answers yet to judge, Kite says so. It also flags the pages your answers gained or lost outright, so you see a new post starting to be cited, or an older one dropping out after an edit.

Kite compares the cited pages with the questions you track to find the posts that are missing where they should appear. If you have a post about a topic and the answers to that topic's questions cite competitors' pages instead, that post is underperforming in AI answers, and Kite shows you the pages the assistants chose over it. It's especially useful to see the sources cited in answers that name a competitor but not you, because those are the pages shaping how buyers hear about your market.

Kite reads those competing pages to work out why they're chosen. The reason is often something you can fix, such as a direct answer in the first paragraph, a clear comparison table, more recent figures, or a format the assistants prefer for that kind of question.

When a post should be cited and isn't, Kite adds an action to your plan, such as refreshing that post, writing a new post for a question your blog doesn't cover, or pitching a site the assistants already cite. A refresh names the exact post to change and the questions it should win. You approve the work, and Kite rewrites and publishes the post on a site it hosts or through a supported CMS connection.

Each action stays linked to its questions. About four weeks after the work finishes, Kite compares how those questions performed in the four weeks after with the four weeks before, and records whether the change was real. Over time, you get a plain record of which edits earned citations for which posts.

Kite can also show which posts AI assistants send people to, as a second view alongside citations. With Google Analytics connected, it reports the sessions that arrived from ChatGPT, Perplexity, Gemini, Copilot, and Claude, broken down by landing page. On a site Kite hosts, its built-in analytics shows the same referrers and pages. Putting the two views side by side tells you which cited posts actually turn into visits, and which ones are cited often but rarely clicked, which usually means the answer already gave the reader what they needed.

When tracking is running, the AI Visibility section for your website in Kite holds a current, page-by-page picture of how AI assistants use your blog, and you can ask Kite about any post on it.