Contentful + Kite

Kite reads your Contentful space the way a good editor would before changing anything. It lists the content types your site is built from, such as a blog post, a landing page, or a pricing card, and reads the entries inside each one. That includes drafts nobody has published yet and the field values for every language. Kite can also see which entries link to a given entry, and it can look back through an entry's earlier versions.

That reading is how Kite finds the work. Say your AI-visibility check shows ChatGPT recommending a competitor when buyers ask for the best invoicing software for contractors. Kite searches your blog post entries for that topic, finds the post that should answer the question, and sees that its summary never mentions contractors. Before it rewrites a shared block, such as the pricing callout that appears on every product page, it checks which pages include that entry. That way you know exactly where the change will show up.

Kite creates new entries in the content types your site already uses, so a new page appears in your existing design. It writes the fields your content type defines, such as the title, slug, summary, body, and SEO description, in your brand voice. Then it publishes the entry so your site can show it.

Say buyers keep asking AI assistants how you compare with a competitor, and you have no page that answers them. Kite writes the comparison page as a new landing-page entry in Contentful rather than a document for someone to paste in. If your team prefers to review new pages inside Contentful first, Kite saves the entry as a draft and your editor publishes it.

The same applies to entries you already have. Kite rewrites the fields on an existing entry when a post needs a clearer answer, a statistic has gone stale, or an FAQ needs a new question. It can archive an entry that's no longer live, restore an archived entry, or delete one you don't want at all.

When you've imported your website into Kite and its text comes from Contentful, Kite can change the copy on a specific page. You tell Kite which page and which words, or Kite proposes the change itself. Kite finds the entry and field in Contentful that hold that exact text on that page, writes the new copy, and publishes the entry. Then it reads the entry back to confirm the new wording is what Contentful now publishes.

Say your homepage headline still reads "Built for agencies" a month after you repositioned for in-house marketing teams. You mention it in Slack, and Kite changes the headline in Contentful and confirms that the new line is published. If the same words appear in more than one entry, Kite shows you each one and asks which you meant.

Kite uploads images, videos, and documents to your Contentful media library as assets, prepares them so Contentful can serve them, and publishes them. That includes images Kite creates itself, such as the hero image for a new blog post. A finished entry can arrive with its visuals already in place. Kite can also archive or delete assets you've stopped using.

Kite can schedule an entry or asset to publish, or to unpublish, at a specific time, and it can cancel a schedule when plans change. It can also gather a launch's entries and assets into a Contentful release, which keeps everything that belongs to one launch in one place.

Say your new pricing goes live Tuesday at 9 a.m. Kite writes the updated pricing section, the launch blog post, and the announcement banner, adds all three to a release named for the launch, and schedules each one to publish at 9 a.m. If a holiday promotion ends Sunday night, Kite can schedule its banner to come down at midnight.

Contentful stores a separate value for each locale, such as English and German, in every field you translate. Kite reads which locales your space uses and writes the value for each one when it creates or updates an entry. That means a new landing page can launch in every language your site offers at the same time. When you expand into a new market, Kite can add the new locale to your space.

Kite can work alongside the people who review content in Contentful. It leaves a comment on an entry that explains what it changed and why. It can also create a task on an entry and assign it to a teammate, such as a legal review on a page that makes a new claim about your product.

Sometimes the thing your site is missing is a place to put the content. If your space has no content type for questions and answers, Kite can create an FAQ content type with the fields it needs and activate it so entries can be written. On a site you've imported into Kite, Kite can also add the page template that displays the new type. Kite creates and updates tags and taxonomy concepts too, which lets your team organize entries by campaign, product line, or audience.

Kite can set up a Contentful webhook, which is a notice Contentful sends to another system each time something happens in your space. Point that notice at a Kite workflow, and publishing a new blog post can prompt Kite to write the LinkedIn post that announces it. Kite also reads each webhook's recent deliveries and health, so it can tell you when an existing webhook has stopped reaching its destination.