What Moz is used for and how an AI marketer uses it
Moz is an SEO software company best known for Domain Authority, a score from 1 to 100 that predicts how well a website is likely to rank compared with other sites. Its API also reports Page Authority for single URLs, a Spam Score that flags sites resembling ones Google has penalized, and counts of the links pointing at a site or page. Marketers use those numbers to size up competitors and decide which sites are worth asking for a link.
Kite does that work across your whole market. It reads Moz's data for your site, your competitors, and every domain AI answers cite in your category, then decides what to build, who to pitch, and which links to chase first.
Marketing jobs Kite can do with Moz
Moz tells Kite how strong a site or page is in the eyes of the rest of the web. Kite uses that to explain why certain sources win, to judge which fights you can win, and to run link building from the first pitch to the confirmed link. The jobs below follow that order.
Compare the authority of the sites AI answers cite
Kite uses Moz to show how the sources AI answers rely on stack up against your own site. It starts with its own tracking. It runs your buyers' questions through ChatGPT, Gemini, Perplexity, and Claude and records which domains and pages each answer cites. Then it reads the Domain Authority, Page Authority, and Spam Score for each of those sources and for your site.
Say you sell payroll software, and Perplexity keeps citing two review sites and a competitor's blog post when buyers ask for the best payroll tools for small businesses. Kite reads the Moz scores for all three. The review sites sit far above your domain, so the realistic move is to get listed on them rather than try to outrank them, and Kite drafts the pitch. The competitor's post has a modest Page Authority, though. It wins the citation because it answers the question directly, so Kite proposes a page of your own that answers it better.
Authority is one reason a source gets cited, and Kite treats it that way. It reads the cited pages too, so each recommendation rests on what those pages say as well as how strong their sites are.
Size up a competitor before you try to outrank it
Kite reads Moz's metrics at whatever scope the question calls for: a whole root domain, one subdomain such as a competitor's blog, or a single URL. That's how it tells a strong brand from a strong page. A competitor with a high Domain Authority might still rank for an important search with a page that few sites link to, and that page is a fair target.
When you ask whether you can win a search a competitor owns, Kite compares the Page Authority and link counts of the ranking page with those of the page you'd put up against it. Then it tells you whether to write a new page, strengthen one you already have, or earn more links first.
Find the pages that earn a competitor its links
Kite asks Moz for the top pages on any domain, meaning the pages with the most links from other sites. It can sort them by Page Authority, by Domain Authority, or by how many outside pages link in, and it can limit the list to pages that load normally so dead and redirected URLs drop out. Where Moz keeps history for those numbers, Kite also sees how they've moved over time.
That list shows what kind of content gets a competitor referenced. If a rival's most-linked pages are a salary benchmark report, a free calculator, and a glossary, those are the assets other sites point to. Kite proposes your own version of the asset with the best chance of earning links in your market. Then it writes the page and publishes it on a site Kite hosts or through your connected CMS.
Vet link prospects and confirm the links went live
Kite uses Moz at both ends of a link-building campaign. Before outreach, it reads the Domain Authority and Spam Score of every site on the prospect list, so the pitches go to sites whose link will carry weight. After outreach, it checks up to 50 pages at a time to see whether each one now links to your page.
Say Kite pitches twenty industry blogs to cite your new benchmark report. Two weeks later, it checks all twenty against the report's URL and tells you in Slack which ones now link to it. For the ones that don't yet, it can write a follow-up and send it from your team's Kite email address once you approve. You can also ask Kite to run that check on a schedule, so new links get noticed without anyone remembering to look.
What Kite reads in Moz
Information Kite can read
- Site and page metricsDomain Authority, Page Authority, Spam Score, and link counts for a root domain, a subdomain, or a single URL. These are the scores Kite compares across your site, your competitors, and the sources AI answers cite.
- Top pages on a domainThe pages with the most links from other sites, sorted by Page Authority, Domain Authority, or linking pages, with daily or monthly history where Moz has it. These show which content earns a site its links.
- Link checksWhether each of up to 50 source pages links to a target page, subdomain, or root domain. This is how Kite confirms that outreach turned into a real link.
- Link index updatesThe current version of Moz's link index and the dates Moz last updated its Spam Score model, so Kite knows when a change in a score reflects Moz's own recalculation.
- Account usageHow many API rows your Moz plan has used and how many remain, which Kite checks before it scores a long list of domains.
How Kite connects to Moz
Add an API key for your Moz account. Kite uses the access granted to that key. When a task needs Moz, Kite sends you a link in Slack to connect it, and you enter your key there.
From there, you can start with a goal rather than a list of domains. Ask Kite why a competitor keeps showing up in ChatGPT's answers instead of you, or which sites you should pitch for links this quarter. Kite already knows your competitors and your category from its research on your business, so it chooses the domains and pages to score and comes back with a plan.
How-to guides using Moz
- How to compare domain authority for brands cited in AI answers with Moz Coming soon Kite records which brands and sources ChatGPT, Gemini, Perplexity, and Claude cite for your buyers' questions, reads each one's Moz scores, and shows where authority explains your gap and where better content would close it.
Where Moz fits in Kite's marketing work
Kite's own tracking shows where you're missing from AI answers, and Moz adds the authority picture behind the sources that appear instead. Kite uses both to decide whether the next move is a better page on your site or a mention on a site the assistants already trust. Once the change ships, it runs the same questions again to measure the difference.
Kite finds the roundups, review sites, and articles that AI answers lean on in your market. Moz scores each of them, which helps Kite rank the list by how much weight each source carries and how likely it is to accept a pitch.
Moz adds its Domain Authority, Spam Score, link counts, and most-linked pages to Kite's backlink research on any domain, including sites you don't own. Kite uses those scores when your team already judges link strength in Moz's terms.
Moz shapes who Kite pitches and confirms what the pitches earned. Kite vets each prospect's authority and Spam Score, writes and sends the pitches once you approve, and checks the target pages afterward to see which links went live.
Limits and product-specific details
- Kite works with Moz's link and authority data. Through this connection, Kite reads the metrics from Moz's link index. Moz Pro features such as Keyword Explorer and tracked campaigns, and Moz Local listings, aren't part of it. Kite's built-in search data covers keyword research and rankings.
- You need Moz API access. Moz meters API use in rows, and each score Kite reads uses some of your plan's allowance.
- Moz's scores belong to Moz. Domain Authority, Page Authority, and Spam Score are Moz's own predictions, and Google doesn't use them to rank pages. Kite treats them as a consistent way to compare sites, and it reads your analytics and Google Search Console for your actual traffic when they're connected.
- Kite changes nothing in Moz. It doesn't create campaigns, lists, or reports inside your Moz account. The work Kite does with the data happens on your website and in your outreach.
Common questions
Do I need Moz for Kite to research backlinks?
No. Kite comes with search data built in through DataForSEO, including backlink and referring-domain profiles, without a separate subscription. Connect Moz when your team already reports on Domain Authority or Spam Score and wants Kite's recommendations in the same terms.
Why would a site's Domain Authority change between two checks?
A score can change because the site gained or lost links, or because Moz updated its link index and recalculated everyone's scores. Kite reads the current index version and the date of Moz's last Spam Score model update, so when a number moves, it can tell you which of the two happened.
Does Kite use Moz AI?
No. Kite reads Moz's data through the API and doesn't operate the AI features inside Moz Pro. Kite's view of AI answers comes from its own tracking of ChatGPT, Gemini, Perplexity, and Claude, and Moz's scores help explain the sources those answers cite.