The 14 best AI visibility tools for small teams in 2026

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Improving your visibility in AI answers is one of the jobs it handles, and you work with it in the Kite web app or in Slack the way you'd work with a marketer you just hired.

Kite starts from what it already knows about your products, positioning, customers, and competitors, and proposes the buyer questions worth tracking. You change or approve the list before the first run, and Kite keeps that same set every time, so later readings line up with the first one (Kite). It keeps your brand name out of the questions on purpose. A question that already names you will almost always get an answer that mentions you, which measures nothing (Kite).

It runs those questions through ChatGPT, Gemini, Perplexity, and Claude. For every answer, it records whether you appear, which competitors appear, and which pages and domains the answer cites, and it saves the full answer with its citations. Across the whole set, it measures your rank and share of voice against the competing brands (Kite).

Then Kite works out why you're missing. It opens the pages each answer cites and checks their search rankings, backlinks, and domain authority, which shows whether a competitor wins because of a roundup, a comparison page, or a community thread you're not in (Kite). For Google, it reads your rank, the monthly search volume, and whether Google shows an AI Overview for each keyword you rank for. That lets it sort your topics into ones where you're strong in both Google and AI answers, strong in Google but missing from AI answers, named by AI but weak in Google, or weak in both (Kite). It also scans your site for the things that stop AI systems from reading it, such as content that only loads with JavaScript, crawler rules that point to the wrong pages, and missing structured data or llms.txt, and gives a specific fix for each failed check.

What sets Kite apart is what happens next. It decides whether to improve a page you already have or create a new one, such as a category page, a direct comparison, or a clearer answer on a page that already ranks. It writes the content using what it knows about your products, competitors, and brand voice. Once you approve the work, Kite publishes it on a site it hosts or through your connected Webflow, WordPress, Contentful, Sanity, or Storyblok. When the gap is a third-party page, it finds the right person to contact and drafts the outreach. Each page stays tied to the questions it was written for, so the next run shows whether it helped (Kite).

Kite proposes this work and waits for your approval by default, and you can let it act on its own once you trust it. Pricing is per workspace, so your whole team shares one plan. There's a free plan, and the Growth plan costs $100 a month with $100 in AI credits, which the tracking and the work both draw from (Kite). Kite is the strongest fit for a small team that wants its AI visibility improved, not just reported, and doesn't have someone free to turn a dashboard into published pages.

Profound is one of the best-known names in the category, and it has built well past tracking. Its Agents can draft and refresh content for the topics where you're losing ground, write outreach to a site that repeats an inaccurate claim about you, and publish results directly to your CMS. You describe the job in plain English, and an Agent can run on a schedule or start when something changes, such as a 10% drop in your visibility score (Profound). Every Agent run includes an approval step before anything publishes (Profound). Its FactCheck feature pulls out the specific claims AI models make about your brand and checks each one against facts you supply (Profound), and its API returns the full text of every answer behind its reports (Profound).

The problem for a small team is access. Profound's pricing page lists a free trial and a custom-priced Enterprise plan, with no self-serve price. The trial runs 50 prompts a day for seven days on ChatGPT, Gemini, and Google AI Overviews, and trial users get a preset prompt set based on their industry that they can't edit (Profound). A competing tool maker who signed up in July 2026 saw a $99 Starter plan that tracked ChatGPT only and a $399 Growth plan with three engines at checkout (GEO & AEO Playbooks), so ask for a quote before you plan around a number. Profound fits a company with an enterprise budget and a marketing team ready to run its Agents.

Writesonic started as an AI writer, and it now bundles AI visibility tracking with its Article Writer and site audits. Its pitch is direct: "Most tools stop at Track. We don't." Its Action Center sorts gaps into earning outside mentions, creating new content, refreshing existing pages, and fixing technical issues, ranks each by impact, confidence, and effort, and can push a page change to your CMS in one click (Writesonic).

The catch is where those features sit. The Starter plan costs $79 a month billed annually, tracks 50 prompts on ChatGPT, Gemini, and Google AI Overviews for one user, and includes 15 AI articles a month, but it has no Action Center and no sentiment analysis. Growth, at $399 a month billed annually, gets a trial of five on-page and five off-page actions a month, and only Enterprise gets the full Action Center and all nine engines (Writesonic). One reviewer who ran Writesonic's free report on his own site could open each answer and read what the engines said, which he found more useful than a dashboard. He also found that the tool had misread his business and written most of its 30 tracking prompts about services he doesn't offer (Marc Andrews). Writesonic fits a team that already wants an AI article writer and is willing to check the prompts it suggests.

OtterlyAI is the low-cost tracker that comes up most often when small businesses ask for a recommendation. The Lite plan costs $29 a month for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with unlimited team members. You can add Gemini or Google AI Mode for $9 a month each and Claude for $29 (OtterlyAI).

It passes the reading test. The Responses view lists each run of each prompt with a preview, whether you were mentioned, a sentiment score, whether your domain was cited, and which competitors appeared, and clicking a row opens the full answer with its citation links (OtterlyAI). A German SEO consultant who paid for Lite himself saw 56 answers for his strongest prompt over 14 days, and noted that Otterly records both whether Google showed an AI Overview for a query and whether his brand was in it (Carsten Feller).

The limits are scale and action. There's no step between 15 prompts and the Standard plan's 100, which costs $189 a month (Carsten Feller), and Lite includes three optimization recommendations a week. Feller called Otterly a pragmatic entry point and a useful check, and added that no tool in the category tells you what to do next. OtterlyAI fits a solo marketer who wants a cheap, honest read on 15 important questions.

Peec AI gives a small team more questions to work with. The Starter plan costs $95 a month for 50 prompts on three engines of your choice, tracked daily, with unlimited users. The self-serve engines are ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI, an extra engine costs $30 a month on Starter, and Claude is listed with the Enterprise models (Peec AI).

Peec collects answers by using the chat interfaces the way a person would rather than through the engines' developer APIs, and it stores every chat with the full prompt, the full answer, and all of its sources (Reddit r/AISearchLab). Its pricing page also lists a fact-check feature that compares AI answers against facts you set about your brand (Peec AI). Peec's own research argues that tracking more prompts tells you more than running each one more often (Peec AI), which is one reason its entry plan starts at 50.

That same Reddit thread shows what Peec can't fix on its own. An agency marketer reported a 55% share of voice to a client, and then the client's CEO typed one of the top prompts into ChatGPT on his phone and the brand wasn't there (Reddit r/AISearchLab). Both can be true at once, since a percentage across many runs and a single answer measure different things. Peec's Actions feature turns the data into a ranked list of opportunities, and Peec says plainly that it "doesn't write content for you" (Peec AI). It fits a team that wants solid data on 50 questions and has a writer ready to act on it.

ZipTie charges for exactly what you track. You build a plan from the number of prompts, how often they run, and which engines you use, with unlimited teammates and projects. The Starter preset is about $42.75 a month for 50 daily prompts on three engines, including an optional analysis of user-generated content, and the free trial runs 25 daily prompts for seven days on ChatGPT, Google AI Overviews, and Microsoft Copilot with no card (ZipTie).

ZipTie began as a Google AI Overviews tracker, and that still shows. For each query, it records whether an AI answer was generated at all and captures Google's top 10 regular results alongside it, and it archives the full answer text, a sentiment reading, and every domain cited (ZipTie). You can also connect Search Console to see its clicks and impressions next to the AI data (ZipTie). Its Action Center can turn a gap into a brief and a draft with a paid add-on, and ZipTie is clear about where it stops: "You publish the change where you always do; ziptie.ai never touches your site" (ZipTie). It fits a team that cares most about Google's AI Overviews and wants to pay only for the questions it tracks.

Rankscale covers the most engines at a low price. Every plan includes more than 17 engines, among them ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, Grok, Mistral, and both of Google's AI features (Rankscale). It uses credits rather than a fixed prompt count. The Pro plan costs $99 a month for 1,200 credits, enough for about 4,800 answers, and you can schedule checks hourly, daily, weekly, or monthly (Rankscale). A yearly-only Essentials plan starts at about $17 a month.

Its reporting goes deep. Opening a tracked question shows the full AI answer with brand mentions highlighted, the citation URLs, every brand named with its position, and the follow-up searches the engine ran to build its answer. A history table keeps every run so you can open any past answer (Rankscale). Rankscale also audits individual pages for AI readability and offers recommendations, though it doesn't write or publish anything (Rankscale). Its own FAQ says it is "specifically designed for agencies and enterprises managing multiple brands," so a single small brand may find the credit system more than it needs. It fits a team that wants wide engine coverage and the raw answers underneath every score.

LLMrefs takes a different approach to setup. You give it keywords instead of writing prompts, and it generates the conversational questions to track (LLMrefs). One plan, marked "Limited time only" at $79 a month, includes 500 prompts, all of its engines with no extra fees, unlimited team members, weekly reports, and a seven-day free trial (LLMrefs).

That's a lot of coverage for the price, with three cautions. Data updates weekly rather than daily. Reviewers disagree about whether you can read full answers: one says it shows the actual responses where you appeared (Words at Scale), while a consultant who kept it for six months says it has no sentiment tracking and its keyword-level view doesn't show which prompt earned a citation. Later replies in that consultant's thread, from August 2026, report support going quiet (Reddit r/HonestBuyerReviews). LLMrefs fits a budget-minded team that wants broad, weekly trend data and doesn't need to read individual answers.

HubSpot's AEO tool is the easiest paid tracker to start with. It costs $50 a month, or $45 billed annually, needs no other HubSpot subscription or HubSpot website, and includes 25 prompts on ChatGPT, Gemini, and Perplexity, with more available any time. You can try those 25 prompts free with no credit card (HubSpot), and HubSpot's setup guide puts the trial at 28 days (HubSpot).

It suggests prompts and competitors from your domain, shows the exact response each engine returned for every prompt, scores sentiment from -100 to +100, and turns citation patterns into prioritized recommendations, such as writing a blog post, updating a page, posting on LinkedIn, or contacting a third-party site (HubSpot). The $50 product stops at the recommendation. Acting on it inside HubSpot's content and social tools needs Marketing Hub Professional or Enterprise. It also doesn't track Google's AI Overviews or Claude.

Teams that used it during the beta found the suggested prompts were a starting point, not a finished list. Big Sea set competitors and customer profiles by hand for all three accounts it tested (Big Sea), and Vajra Global wrote its own 12 prompts and still had to decide which recommendations to act on, concluding that "it is a tool, and it does not replace your judgement" (Vajra Global). HubSpot AEO fits a team that wants a cheap, readable tracker on three engines, especially one already on HubSpot.

Semrush is the strongest choice here for connecting AI answers to Google search, and some of that is free. Its Organic Rankings report shows which keywords in your site's portfolio bring up an AI Overview and whether your domain is cited in it, and that report works on any Semrush plan, free or paid (Semrush). Position Tracking adds daily tracking of your chosen keywords on Google and in AI Overviews on the free plan too.

The paid AI Visibility Toolkit costs $99 a month per domain and adds 25 custom prompts tracked daily, competitor research, prompt research with topic-level volume, and a site audit for AI readiness (Semrush). Each prompt-tracking campaign covers one engine, chosen from ChatGPT Search, Google AI Mode, or Gemini, and a View SERP link opens the actual AI answer for your prompt (Semrush). Its Brand Performance report generates its own prompts weekly across five engines and summarizes how they describe you (Semrush). Semrush is candid about its numbers: "no platform can provide exact numbers on visibility," so it calls them "reliable directional signals" (Semrush). A consultant who audits small businesses says it's decent for a baseline but, for one local business, mostly shows what you could find yourself in twenty minutes (Reddit r/SMMA). It fits a team already on Semrush, and its free AI Overview data is worth using either way.

Ahrefs approaches AI visibility from a huge database of questions modeled on real searches, over 480 million of them across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot (Ahrefs). Ahrefs stores the raw answers, so you can search them for any brand or site (Ahrefs). For Google, its Organic Keywords report can filter to the keywords where an AI Overview currently cites your site (Ahrefs).

The pricing has several layers. Tracking your own prompts starts at $50 a month for 2,500 checks, which Ahrefs says is enough for 80 prompts a day on one engine. Browsing the full index starts at $199 a month. The SEO plans include only a handful of tracked prompts, from 5 on Lite at $129 a month (Ahrefs). Two free tools give you a taste with no signup: an AI Visibility Checker that counts your mentions across six AI features and shows your top cited pages (Ahrefs), and an AI Overviews checker for your brand (Ahrefs). Both show a top-five preview, not the answers themselves. Brand Radar fits a team already paying for Ahrefs that wants AI data next to its backlink and keyword research.

SE Ranking pairs AI tracking with an affordable SEO suite. The Core plan costs $129 a month, or $103.20 billed annually, and includes 2,000 keywords and 100 AI prompts tracked daily. An AI Search add-on, $89 a month or $71.20 billed annually, adds 200 or more prompts on AI Overviews, AI Mode, Perplexity, and ChatGPT, plus SE Visible, a simpler dashboard for mentions, citations, and sentiment. The 14-day trial needs no card (SE Ranking).

Its AI Overviews tracker shows which of your ranking keywords have an AI Overview, where your site sits within it, and keeps cached copies of the results pages (SE Ranking). For AI assistants, it keeps cached copies of the answers (SE Ranking). SE Ranking doesn't check accuracy for you. Its help center tells you to open the list of answers and "read the wording yourself" to spot descriptions that are negative or wrong (SE Ranking). One agency marketer said its AI mention data lined up more closely with manual checks than the other trackers did (Reddit r/AISearchLab). It fits a team that wants SEO and AI tracking in one subscription for less than the bigger suites.

Amplitude is a product analytics company, and it now includes AI Visibility on every plan, including its free one. The tracking currently covers ChatGPT and Google AI Overviews only (Amplitude). Opening a prompt shows the brands mentioned, the model's full response, and the citations it used (Amplitude). Prompt capacity and refresh frequency depend on your plan, and the free plan comes with limited volumes (Amplitude).

Its distinct strength is connecting AI visibility to what visitors do on your site afterward, if you already use Amplitude for analytics. Amplitude is plain about the boundary: "AI Visibility can't directly access or change your website. You must implement these suggestions and recommendations yourself" (Amplitude). It fits a product-led startup already on Amplitude that wants a free look at ChatGPT and AI Overviews.

Search Console is the only source of Google's own count of your AI visibility, and it's free. Since August 31, 2026, its Generative AI performance report has been available to every site. It shows the impressions your pages earn in AI Overviews and AI Mode, broken down by page, country, date, and device (Google Search Console Help).

It has two big gaps. The report lists no query dimension, so it tells you which pages appeared in Google's AI features but not which searches triggered them. And it covers Google only, so it can't tell you anything about ChatGPT, Gemini, Perplexity, or Claude. Use it as your baseline for Google and pair it with one of the tools above for the assistants. Kite, for example, can take a Search Console export of this report and add those page-level AI impressions next to its own AI-answer data (Kite).