Get a weekly marketing report in Slack

A good report is short because it leaves things out. Before Kite collects anything, it decides which metrics belong in the report and which are noise for your business right now.

Kite uses what it knows about your goals, your channels, and your active initiatives to choose them. If you're pushing signups this quarter, the report leads with signups, the pages that drive them, and the pipeline they create, keeping vanity metrics out of the way.

You set the final list. Tell Kite the numbers you care about, and it keeps that set as the shape of every weekly report until you change it.

Marketing metrics rarely sit in one place, so Kite reads them from each source and brings them together. It pulls the current week and the previous comparable week for every metric, which is what lets it report a change rather than a snapshot.

On a website that Kite builds and hosts, it uses built-in analytics: visitors, sessions, top pages, bounce rate, form submissions, calls to action, conversions, and funnels, each with its change from the previous period. For a site measured elsewhere, it reads the same kinds of figures from your connected analytics account.

For pipeline and revenue, Kite reads your connected CRM, so new leads, opportunities, and closed deals sit next to the traffic and conversions that produced them. It can also fold in the search rankings and AI-answer visibility it already tracks for you, when those belong in the picture.

Kite can put your SEO tracking in the same weekly report as everything else, so search performance is read alongside the traffic and signups it's supposed to produce instead of living in a separate tool. If search is one of your channels, the SEO section covers three things: how your pages perform in Google, where you rank for the keywords you're targeting, and whether your brand shows up in AI answers.

The first comes from Google Search Console. When you connect your Google account, Kite reads clicks, impressions, click-through rate, and average position for the queries you appear for and the pages that rank, this week against last. It doesn't stop at totals. It points out the pages and queries that moved, such as a page that dropped off the first results page or a query that gained impressions but few clicks.

Keyword rankings come from the search data Kite already watches for you, so the report can show where you stand on your target keywords and how competitors moved around you. Your standing in AI answers from ChatGPT, Gemini, Perplexity, and Claude can sit next to it when that's part of your goals.

When a ranking moves, Kite checks first that it's a real drop. Search Console reports on a delay of a few days, and the position it gives is an average across every impression, so Kite compares matching days and treats position as a trend. If a page fell, it can check whether Google still has the page indexed before it looks for any other cause.

Then Kite says what to do about it. A page that slipped just off the first results page may need a stronger section on the question people are searching. A query with lots of impressions and few clicks usually points to a weak title or description. Kite recommends the specific fix in the report, proposes the rewrite in the conversation, and once you approve and it ships, the following weeks' reports show whether the page recovered.

The most damaging thing a report can do is raise a false alarm. A metric that looks like it fell might just be a week that hasn't finished, a tracking tag that stopped firing, or a definition that shifted. Acting on that wastes a team's time. Kite rules these out before it reports a change.

It compares the week against the same days in the previous week, so a Monday-morning report isn't measuring a partial week against a full one. It checks that the events behind each metric are still being recorded, since a conversion that stops counting can look exactly like a conversion that stopped happening. And it labels what it measured separately from what it infers, so a cause it is unsure of is offered as a likely explanation rather than stated as fact.

The payoff is trust. When a number in the report moves, you can act on it, because Kite has already checked the dull reasons it might be wrong.

A list of numbers tells you what happened. The useful part of a report is why it happened and what to do about it, and this is the work Kite spends the most effort on.

Kite compares this week with last and picks out the moves worth your attention: the ones large enough or important enough to matter (rather than every small wiggle). For each one, it looks for a cause in the data it can see: a rise in signups that traces to a page that went live, a dip in traffic that lines up with a ranking that slipped, or a jump in demo requests after a campaign.

Because Kite did the underlying work, it can connect a result to the thing that caused it. It ties a change back to the initiative, page, or campaign it shipped, then recommends the next step: keep going, fix something, or try a different approach. That recommendation is what turns a report into a decision.

A report only helps if people read it, so Kite puts it where your team already talks. It posts the finished report to the Slack channel you choose, formatted to read at a glance, with the detail underneath for anyone who wants it.

Kite runs this as a recurring workflow on the schedule you set, in your team's timezone. Once you've agreed the metrics, the channel, and the timing, the weekly report arrives on its own without anyone asking for it. You can change the schedule, the channel, or the metrics whenever your priorities move.

When a result needs more than a message, Kite can also publish a hosted page or dashboard with live charts and link to it from the report, so you get the deeper view without building or maintaining it yourself.