Examples of video ads Kite made
Kite made every video below, for a real business or nonprofit, or for Kite itself. Each one uses the organization's own logo, colors, and offer.
The Waxing Society: a 30-second Reels ad
A waxing studio in Oak Brook, Illinois. The ad follows a nervous first-time client from her car to aftercare, with the studio's own promises on screen, such as premium Italian wax made for sensitive skin and nearly 16 years of waxing expertise. It ends on a button to book an appointment.
DuPage Digital Media: a 46-second story ad
A digital marketing agency that helps local businesses show up in AI answers. An animated mechanic named Gloria runs the best brake shop in town, but an AI assistant leaves her out of its answer because her hours and services don't match across the web. The voiceover explains how the agency fixes that and invites viewers to request a visibility assessment.
Veteran Business Project: a 30-second event ad
A nonprofit that helps veterans and military spouses build businesses, promoting its Valor to Venture fundraiser at Hotel Arista in Naperville. Cinematic scenes move from military service to a workshop full of new owners, and the closing frame has codes to scan for tickets and donations.
Kite: a 60-second LinkedIn video
Kite's own ad for LinkedIn, in the 4:5 shape that fills more of a feed. A launch calendar fills up with 90 days of work while the voiceover makes the case for more marketing capacity instead of a longer to-do list.
Apache X: a 58-second cinematic ad
A Chicago building services company that cleans windows and exteriors with drones and runs union janitorial crews. The film opens on 20 stories of glass, replaces lifts and scaffolding with drones flown by certified pilots, names the company's real clients, and ends on a free estimate.
Maid Green: a 20-second offer ad
A house cleaning service in the Fox Valley. A busy parent's to-do list loses its last item, "Clean the house," and the ad ends on a recurring-service offer worth up to $100, with a code to scan for a free quote.
Epic Burger: a 20-second promotion
A burger restaurant in Naperville running a one-day fundraiser with Naperville Central High School. Every Ultimate Caprese ordered that day counts as a vote, and 20 percent of sandwich sales go back to the school.
Kite: a 40-second explainer
Another of Kite's own ads. A marketing to-do list keeps growing until Kite learns the business, connects to its tools, and moves each job to ready for review, from a week of social posts to a 20-second video ad.
Why video ads are now within reach for small teams
A few years ago, a polished 20-second ad meant hiring a crew, booking actors, renting a location, and paying an editor. Most small businesses ran static images instead and watched competitors with bigger budgets take the video placements on Instagram Reels, TikTok, and YouTube Shorts.
Generative video changed the cost of footage. Tools like Runway, Google's Veo, and OpenAI's Sora can turn a prompt or a product photo into a clip, and Meta's own ad tools can animate a still image. But a clip isn't an ad. A video ad needs a reason to keep watching, a moment where the product clearly does something, and an ending that tells the viewer what to do next. Stitch together a handful of beautiful generated clips with no story behind them and you get something that looks expensive and sells nothing.
So making a video ad with AI follows the same steps a good creative team would take:
- Pick one audience and one thing you want them to do.
- Find a true, specific detail about your business or customers to build the ad around.
- Look at what's already working in your category, so you borrow proven structures instead of guessing.
- Write a short script where the product causes the turn in the story.
- Gather your real product images and footage, then generate only what's missing.
- Edit it for the placement, with captions and a clear next step, and check every frame before it runs.
- Run it, see which version earns results, and make the next one from what you learned.
An AI agent suits this work because every step depends on knowing your business: your customers, your positioning, your product, and your brand. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. It already holds that knowledge, so it can take a video ad from idea to finished film. Here's how.
What makes a good short video ad?
A good short video ad gets its point across in the first three seconds and shows the real product doing something specific before the viewer scrolls away. People decide almost instantly whether to keep watching, so the opening frame matters more than anything else. It should be a face mid-sentence, the problem on screen, or the payoff itself, never a logo or a title card.
The best-performing social ads read more like a post from a person than a commercial. They're specific, they're led by a voice, and they look like they were shot where real life happens. A few habits separate them from ads people skip:
- One story, one question. The viewer knows what's at stake early, and the answer arrives near the end.
- The real product, early. Show the actual product or screen as proof, rather than saving a polished reveal for the last second.
- Captions in short chunks. Many people watch with the sound off, so the words on screen need to carry the message.
- Quick changes at the start, then room to breathe. The picture changes every second or two at first, then holds long enough for the proof to land.
- One soft next step. End on a single call to action, spoken or typed once.
Kite builds these habits into every social video it makes. You can see real examples in Video ad examples from small brands, and how to make your own Coming soon .
How Kite makes video ads
Kite starts every ad with what it already knows about your company: your positioning, your customers, the proof you have, and your brand's visual identity. Tell it what the ad is for, such as "a 20-second Reels ad for our new spring menu" or "a video ad that gets small accounting firms to book a demo," and Kite works out the audience, the message, and the call to action.
Before writing a single idea, Kite searches the ads and short videos already running in your category. It drafts several directions for the ad, picks the strongest one or waits for your pick, and then produces the film. It uses your own images and footage wherever they fit, generates the rest, and checks the finished video from the first frame to the last.
You get a playable video in the conversation and in the Videos section of the Kite web app. From there, you can ask for changes, try another direction, or download the file and upload it to your ad account. If you connect Meta Ads, Kite reads how each ad performs and uses the results to decide what to make next.
- Look at what's already working in your category
- Draft several directions and choose the strongest
- Produce the film from your own material first
- Review the video and ask for changes
- Run the ad and make the next one from the results
Look at what's already working in your category
Kite studies the ads and short videos your competitors and your category are running before it drafts any ideas. It searches using up to five competitors and the words your buyers actually use for products like yours, and it keeps the ads and videos that speak to that topic.
You can see that research beside the directions Kite writes, under "What Kite looked at." Each ad shows how many days it has been running, and each video shows its view count. An ad that has run for 90 days is usually one the advertiser keeps paying for because it works, which makes it a useful clue.
When a direction builds on one of these references, Kite says exactly what it borrows: the structure, the hook, or the format. It never borrows another brand's footage, logo, or lines. A competitor's ad might open with a customer reading a bad review of the old way of doing things. Kite could borrow that opening structure and fill it with your own customers' real complaint.
Draft several directions and choose the strongest
Kite drafts about six directions for each ad, and each one starts from a different true detail about your company. That detail might be a number from your website, a complaint your customers share, a ritual in their day, or the specific moment your product changes something for them. A premise only your company could post is stronger than any borrowed template.
Each direction is a short story. Someone wants something, something stands in the way, and the product causes the turn. Kite tests each one: if the story still works with the product removed, the product is just decoration, and that direction loses. A second Kite specialist reviews the directions and picks the strongest one, then Kite writes its script and builds its key frames.
If you'd rather choose yourself, say so. Kite writes at least three directions and waits for your pick in Videos. Each one comes with its script, the hook, and a short note on why it fits your brief. You can also ask for storyboards first, and Kite returns the three strongest directions as one image each so you can compare them at a glance.
Produce the film from your own material first
Kite gathers your real material before it generates anything. It collects the hero images, product photos, demo clips, and team photos from your website and product, and it can capture your product's screens directly. Real footage of your product is more convincing than anything generated, so generation fills only the gaps.
From there, Kite generates what the story still needs: people, voices, music, and sound effects. A product photo can become the first frame of a moving shot, so a still image of your coffee bag can turn into a slow push-in on the bag as steam rises from a cup beside it. Kite sets every piece of on-screen text in your brand's fonts and colors.
The shape of the film depends on what the ad is for:
- A social video ad is vertical and 15 to 34 seconds long by default. It's voice-led, opens on a hook, shows the product early, and ends on one next step. Kite uses original sound or cleared library music, because brand accounts can't use trending tracks.
- A cinematic ad is 20 seconds and widescreen by default. Kite stages each shot with a consistent light, lens, and color palette, so the ad reads as one visual idea rather than a montage.
- A creator-style product video shows a person talking to camera or using the product, with a generated presenter or footage you supply.
- A launch film runs 60 seconds and introduces a product one feature at a time.
You can ask for any length from 5 to 90 seconds and any of four shapes: vertical, widescreen, square, or the 4:5 shape that fills more of a feed. You can also upload your own videos in the Kite web app, and Kite will cut them into the ad.
Before Kite calls a film ready, it watches it from the first frame to the last with sound. It checks that every line of text is readable and nothing changes across a cut that shouldn't. For films with a presenter, a voice, or many cuts, separate reviewers look at the story, the camera work, and the motion before Kite delivers it.
Review the video and ask for changes
You review each finished video in Videos, where you can play it, read its script, and see why Kite chose that direction. When something needs to change, you pin a note to the exact moment in the video, such as "Move the logo" at the three-second mark, or leave a note on the whole film.
Kite makes a new version that changes what you noted and leaves everything else alone. It answers each note with what it changed, or explains why it couldn't, for example when a note would drop a line your brief required. You can also edit the script line by line and ask for a new version with those changes, or switch to one of the other directions. Every earlier version stays available, so you can always compare or go back.
The video arrives as a standard video file you can download and upload anywhere. If your team wants to edit it further, ask Kite for the editable source project too.
Run the ad and make the next one from the results
A video ad improves through rounds, and each round needs real results. When you connect your Meta Ads account, Kite reads the results for every ad, including spend, reach, clicks, and the results each campaign is built to get. It can split those results by placement, so you can see whether a video does better in Instagram Reels or the Facebook Feed.
Kite uses that data to decide what to make next. It sees which hooks and angles earn results and which ones have worn out, often because the same people have seen the same ad too many times. Then it drafts the next round of videos around the angles that work, with one or two new ideas to test.
You upload the new videos and launch them in Meta Ads Manager. If an ad earns clicks but few sales or signups, Kite can also look at the page the ad sends people to and rewrite it or build a new one that matches the ad's promise.
What you get
A set of directions for each ad
Each direction comes with a script, a hook, and a plain explanation of why it fits your brief and which reference it borrows from, so you can see the thinking before anything is made.
The research behind the ideas
The competitor ads and short videos Kite looked at, with how long each ad has been running and how many views each video has.
A finished video ad
A playable, downloadable video file in the length and shape you need, built from your own material where possible and set in your brand's fonts and colors.
New versions on request
Notes pinned to specific moments, script edits, and other directions turn into new versions, with every earlier version kept.
The editable source project, when you want it
Your team or an editor can open it to change the video further.
A plan for the next round
With Meta Ads connected, Kite shows which video ads earn results and drafts the next batch from what worked.
How to get started
Start by telling Kite what the ad is for. You might say, "Make a 20-second video ad for our new subscription box," "We only have product photos. Can you turn them into a Reels ad?" or "Make three short video ads for our free trial, aimed at restaurant owners." You can work with Kite in your browser or in Slack.
Kite uses what it already knows about your business to set the audience, message, and call to action. If you want to see the ideas before anything is made, say so, and Kite will wait for your pick. Otherwise, it picks the strongest direction and delivers the finished video.
You don't need a separate video tool, a stock-footage subscription, or any connected account to make your first ad. Connect Meta Ads when you want Kite to read how your ads perform and plan the next round from the results.
When you sign up, your first $100 of Kite is on us.
Integrations used to make video ads
Kite makes the videos with its own built-in research and video production, so the first ad needs nothing connected. Connecting your ad account adds the results that tell Kite what to make next.
See which video ads earn results
Common questions
Can I make a video ad from product photos alone?
Yes. Kite can use a product photo as the starting frame of a moving shot, then add generated people, voices, music, and sound around it. It also collects whatever other images and clips your website already has. If a story needs real footage you don't have yet, Kite chooses a direction that works with the material available instead of planning around footage that doesn't exist.
How much does it cost to make a video ad with Kite?
You don't pay for a crew, a studio, stock footage, or a separate video tool. Your first $100 of Kite is on us when you sign up. After that, the Growth plan costs $100 a month and includes $100 of AI work each month, for video ads and the rest of your marketing.
Do I need Runway, Sora, or Veo to make AI video ads?
You don't need a separate account for any of them to make ads with Kite. Kite has built-in video generation, and it uses generated shots as raw material rather than as the finished ad. It plans the story, writes the script, combines generated shots with your own footage and product screens, adds voice, music, and captions, and edits everything into one film.
Can Kite publish the video ad to Facebook, Instagram, TikTok, or YouTube for me?
Kite delivers the finished video as a file, and your team uploads it and launches the campaign in the ad platform. With Meta Ads connected, Kite reads how each ad performs afterward and uses the results to plan the next round.
Can I use a trending song in my video ad?
Kite uses original sound or cleared library music instead. Business accounts on TikTok, Instagram, and YouTube generally can't use trending or chart tracks in ads, and a track cleared on one platform isn't automatically cleared on another. Kite can also generate a short instrumental bed or a full music cue for the film.