Make creator-style product videos

A creator-style video only feels real when it's about something specific, so Kite begins with the true details of your product and your customers. That might be a complaint your customers repeat, an odd moment in their day your product changes, a number from your website, or a habit only your audience would recognize.

Kite reads these details from your company's knowledge base and from your brief. An idea that only your company could post beats any borrowed format, so Kite borrows a familiar format only when it's the best way to tell that detail. Anything you state outright, such as a quoted line, a price, an offer, or legal wording, stays in the video exactly as you wrote it.

Kite looks at the ads and short videos already running in your category before it drafts any directions. It searches using up to five of your competitors and the words your buyers use for products like yours, and it keeps the ads and videos that speak to that topic. You can see them in Videos beside the directions they inspired.

That research shows which hooks, structures, and formats are working for companies like yours right now. When a direction builds on one of these references, Kite tells you exactly what it borrows, whether that's the hook, the structure, or the format. The video still uses your own product, your own claims, and your own brand, never another creator's footage, face, or lines.

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• UGC video examples for brands, and how to make creator-style videos without hiring creators Coming soon See creator-style videos other brands have run and what made the strongest ones work.

Yes. Kite can make a video where a person talks to camera about your product, either from footage you supply or with a generated presenter who is a fictional character written for the video. Kite picks one of three ways of filming the person, depending on what the idea needs:

• Talking to camera works when the message depends on the person's point of view, such as "I switched because of one thing."
• Showing the product in use works when an action proves the point better than words, such as a person checking an order on their phone and relaxing.
• Voice-over on everyday footage works when narration can carry the explanation while the picture shows the moment it describes.

Kite uses real people only from footage you supply and have permission to use, such as a clip of your founder or a team member. It can't turn a photo of a real person into a talking video. When a story calls for someone you don't have on film, Kite generates an original presenter, described in words, with a voice cast to fit your brand and the setting.

Kite also prefers ideas that need no face at all whenever they tell the story as well. A screen recording with a voice, or a text thread that plays out on screen, often reads as more native than any generated person, so Kite chooses those when they fit.

Related pages

• Find influencers who fit your brand Coming soon Find real creators for the videos where a known face and their audience matter.
• Write influencer briefs Coming soon Brief the creators you hire, including the claims they must not make.

The moment that proves your product works uses something real: a capture of your product's screens, your own footage, or an asset you supplied. Before Kite generates anything, it collects the product photos, demo clips, and team photos from your website and captures your product directly. You can also upload images and videos in the Kite web app, or link a video you own on YouTube, X, or TikTok, and Kite will cut it into the film.

The real product appears early, on a real screen, as proof. When a generated person holds a phone or laptop, Kite films it over their shoulder so the screen faces the camera, then places your actual product screen on it, moving with their hand. Anything the viewer needs to read cuts to your product screen at full size, so it's legible on a phone.

Hands-on moments with a physical product, such as pouring, applying, unboxing, or cooking, come from your own footage. Generated people perform best in calmer moments, like a turn, a glance at a screen, or a reaction, so Kite gives them those beats and cuts to your real product for the action. If your product isn't public yet, Kite can design screens that match it and labels each one "Illustrative" so no viewer mistakes it for a real capture.

Kite edits creator-style videos to look like something a person posted from their phone. The default is a vertical video of 15 to 34 seconds, and you can ask for any length from 5 to 90 seconds or for a different shape. When you need a widescreen version, Kite makes it from the vertical one.

These are the choices that make the video feel native:

• A hook in the first one to two seconds. The first frame is a face mid-sentence, the problem, or the payoff, never a logo or a title card. The hook is spoken and shown on screen in ten words or fewer.
• Phone-camera framing. Shots sit at eye level in a real, lived-in room, with handheld movement and the look of a phone upload. Kite leaves out the tells of an ad, such as smooth gimbal glides, stock-model casting, and glossy color grades.
• Quick cuts early, then room for proof. The picture changes every one to three seconds at the start, then holds on the product long enough to see it.
• Captions for sound-off viewing. Captions appear a few words at a time in a clean, platform-style look, timed to each word.
• Voice first. Music sits well under the voice, and Kite uses original sound or cleared library music rather than trending tracks a brand account can't use.
• A soft ending. The video ends on one next step, spoken or typed once, or on a line that loops back to the start, rather than a branded end card.

Kite watches each generated performance from start to end, with sound, before it uses it. For every presenter shot, it makes two different takes and keeps the one where the person looks and sounds like someone actually in that room. It rejects takes with a fixed stare into the lens, a movement that resets mid-shot, a face that changes between cuts, a voice that doesn't fit the setting, or text the model burned into the picture.

When the video is finished, Kite watches the whole thing again and checks that every caption is readable and nothing changes across a cut that shouldn't. For a video with people, voices, or many cuts, separate reviewers look at the story, the camera work, and the motion. When Kite delivers the video, it tells you which screens and numbers are real, which are illustrative, and which likenesses or logos still need permission.

You review each video in Videos, where you can play it, read its script, and see why Kite chose that direction. When something needs to change, you pin a note to the exact moment, such as "Make the voice less excited" at the four-second mark, or leave a note on the whole video.

Kite makes a new version that changes what you noted and leaves everything else alone. It answers each note with what it changed, or explains why it couldn't, for example when a note would drop wording your brief required. You can also edit the script, switch to one of the other directions, or ask for more. Every earlier version stays available, so you can compare them or go back.

Ads need fresh videos often, so you can ask Kite for another direction whenever one starts to tire. When you choose between storyboards, Kite remembers the one you picked, so later videos start closer to what you like.

Related pages

• Make video ads: Make short, polished video ads when you want a produced look instead of a creator one.
• Make short-form social videos: Keep a steady flow of vertical videos for TikTok, Reels, and Shorts.
• Get marketing video ideas every week: Get one proposed video a week, with directions ready to pick.
• Write video scripts: Get a tight script when you or your team will film the video yourselves.
• Make a product launch video: Make a 60-second launch film for your website or announcement.