Add a store locator to your website

A store locator is only as good as the addresses in it, so Kite treats the list as the first piece of work rather than a detail. When you share a spreadsheet or paste a list, Kite reads every row and puts the details into the same shape: the shop name, the full street address with its postcode, the phone number, the opening hours, and a link to the shop's own website where one exists.

Kite then checks what it can. For each stockist with a public website, Kite reads the shop's own pages to confirm the address and opening hours, and it flags the entries where something doesn't match. For example, it might find that a deli on your list moved two streets over last year, or that a garden center's website no longer exists. Kite brings these differences back to you in Slack, so you can decide whether to correct an entry or leave it out.

If your locations are your own shops, you know the details better than any public page. Kite still standardizes them and asks about anything that's missing, such as holiday hours or whether a location has parking, because those are the details customers check before they get in the car.

Kite builds the locator as a page on your website, in the same design as everything else on it. The page opens with a short line telling visitors what it's for, then a search box and a set of filters. Customers can type a town or choose a state, county, or region, and the list narrows to the locations that match.

Each location appears as its own entry. It shows the shop name, address, phone number, and opening hours. Each entry also has an embedded Google Map and a directions link that opens in the visitor's own maps app. Kite uses Google's standard map embed, which shows one location per map and needs no Google account or map key, so there's nothing for you to set up or pay for.

Kite also decides how to group the list. A brand with forty stockists across three states reads better grouped by state and then by town. A business with four of its own shops might be better served by four large cards with a photo of each storefront. When the list mixes your own shops with stockists, Kite can separate them so customers know which locations carry your full range.

When customers search for your brand plus "near me" or "where to buy," the locator is the page you want them to land on. Kite gives the page a clear title and description, adds it to your sitemap, and links to it from the places customers look for it, such as your navigation and footer, or a "Where to buy" button on your product pages.

For locations you own, Kite adds local business structured data to the page. Structured data is a short block of code that tells search engines and AI systems the name, address, phone number, and opening hours of each location in a form they can read reliably. If each location deserves its own page, with directions, services, and local details, Kite can build those too. That work is covered in Build a landing page for each location Coming soon .

A store locator goes out of date the moment a stockist stops carrying your product, so Kite makes updating it a one-message job. You can tell Kite in Slack that a new shop in Leeds started carrying your range this week, or that a location is closing at the end of the month. Kite adds or removes the entry, checks the new details, and shows you the change before it goes live.

On a website Kite hosts, its built-in analytics show how many people visit the locator page and where they came from. They also show how many visitors click through to directions or a phone number. Kite can use that data to suggest improvements, such as adding a "Where to buy" link to the product pages that send the most visitors looking for a shop, or showing the locator more prominently in your navigation.

If you run different offers at different shops, Kite can feature those on the matching entries. That work is covered in Run different promotions at each location Coming soon .