Make AI-written copy sound human

Kite checks each draft against a catalog of more than thirty patterns that mark writing as AI-generated, and it treats a cluster of them as the problem rather than any single instance. The catalog covers word choice, sentence shape, structure, and tone.

On word choice, Kite looks for the vocabulary that shows up far more often in AI text, such as "additionally," "underscore," "pivotal," and "vibrant," and for words that inflate a plain fact, such as "serves as" where "is" would do. It also catches adverbs that tell the reader how to feel about a fact before they meet it, such as "notably" and "remarkably."

On sentence shape, it finds the templates: "not only X but Y," "less like X and more like Y," ranges like "from small shops to global brands" that don't describe a real scale, and "-ing" phrases tacked onto the end of a sentence to sound deeper ("highlighting our commitment to quality"). It also finds runs of short sentences that chop one thought into a trailer voiceover.

On structure and tone, it looks for openings that set a scene that never happened ("Picture this:"), phrases that announce what's coming ("Let's dive in"), fake candor ("I'll be honest"), excitement that doesn't match the news, and conclusions that end on a vague upbeat note. It also counts em dashes, which Kite treats as a budget of at most one per piece.

Rewrite each AI-sounding phrase as a plain statement of what it means, and delete it when it doesn't mean anything. Kite follows that rule when it fixes a draft. It replaces "leverage" with "use," joins a stack of short sentences into one that flows, turns "It's not just a CRM, it's a growth engine" into a sentence that says what the product does, and cuts announcements like "It's important to note that" so the sentence starts with the point.

For example, suppose an AI tool drafted this line for a bookkeeping firm's homepage: "In today's fast-paced business landscape, we empower small businesses to take control of their finances, so you can focus on what really matters." Swapping words won't save it. If your website says you close each client's books by the fifth working day of the month, Kite rewrites it as "We close your books by the fifth working day of every month, so you see last month's numbers while they can still change a decision." The second version sounds human because it makes a promise a reader can check.

Kite also watches for over-correction, which is its own kind of bad copy. An edit that strips every interesting line until the copy is safe and flat makes it worse, so Kite keeps a strong line even when it uses a pattern on the list, as long as the line is doing real work. A list of three that names your three actual products stays. A short sentence that lands one point stays. What goes is the pattern used for its own sake.

Tighten a draft by cutting everything that doesn't carry a fact or move the reader forward, then making sure each section opens with its point. Kite does this as part of the same edit. It removes filler phrases ("in order to," "due to the fact that"), stacked hedges ("could potentially"), and sentences that sound impressive but don't say anything concrete. It also cuts section recaps and endings that repeat the introduction.

Then Kite reads the draft once as a stranger meeting it for the first time, in the inbox, the feed, or on the page. It checks whether the ending gives the reader what the opening made them want, whether the call to action offers something the reader actually wants, and whether the headline makes sense to someone with no context. It also looks for proof that readers skip because they've heard it too often, such as "trusted by thousands" or "customers love us," and replaces it with the specific behind it, such as a customer's own words or a measured result.

When the draft is one of several a reader will see together, such as the emails in a sequence or the pages of a website, Kite reads them in the order the reader meets them. If two emails tell the same customer story or make the same argument, it gives one of them a different one.

Write down how your brand sounds and what it never says, then edit every draft against that record. Kite keeps this record on your brand's voice page in the knowledge base. It fills the page from your website, any brand guide you share, and the copy you've approved, and it records your reading level, sentence length, formality, humor, recurring phrases, and the words or tactics your business avoids, along with where each rule came from.

Kite holds every draft to that page before it fixes anything else. If your voice page says you never use urgency, Kite removes a "Don't miss out" close and replaces it with a real reason to act, such as a detail about what the product does or the guarantee behind it. If your brand is dry and direct, Kite gets the tone from plain words and contractions rather than from exclamation points.

When copy goes out under a named person, such as a founder's LinkedIn posts, Kite writes in that person's voice from their profile instead of the company's. If you give Kite your own notes or a transcript to work from, it keeps your vocabulary and your plainer phrasing wherever they stay clear, because a person's slightly uneven sentence reads as human and a polished replacement reads as generated.

If you want a full check of existing content against your brand guidelines, see Check content against your brand guidelines. If you don't have a voice written down yet, Kite can help you define your brand voice first.

Kite only lets a product fact into the copy when it can trace it to your website, your knowledge base, your brief, or something you attached. A product fact is anything someone could hold up against reality and call wrong, such as what the product does, what it costs, how long setup takes, or how many customers use it. AI drafts often invent these details to sound specific, and a confident wrong number is worse than a vague line.

Before Kite softens or removes a specific claim, it looks for the claim in your sources. If a review, a customer, or your own page says it, the line stays at full strength. If no source supports it, Kite replaces it with the nearest true detail it can find. If there is no true detail to use, Kite keeps the line's shape and puts a clearly labeled placeholder where the detail belongs, such as a bracket that says a client's name and result go there, and lists it in the decisions it hands back. Copy with a placeholder stays a draft for you to finish, and Kite doesn't publish or send it.

Kite also keeps the product's verbs honest. If your software suggests something and the user decides, the edited copy says it suggests, and it doesn't promote the product to making the decision.