How to follow up with Eventbrite attendees

You get your Eventbrite attendee list into a follow-up campaign by pulling the list from Eventbrite with each person's check-in status, then sending the people who came and the people who didn't show up two different emails. Someone who sat through your talk wants the slides and a reason to keep talking. Someone who registered and stayed home wants what they missed. Sending both groups the same "thanks for coming" email tells the no-shows you weren't paying attention.

Eventbrite gives you three ways to start. You can email attendees directly from the event's dashboard in Eventbrite and choose recipients by ticket type. You can export the attendee list as a CSV file, which includes each person's name, email, ticket type, order details, check-in status, and their answers to your registration questions, and then import it into your email tool. Or you can connect Eventbrite to a tool such as Mailchimp or HubSpot, which copies your attendees into an audience or a list of contacts so you can send from there.

All three routes move the list well. None of them decides what each person should hear. An email sent from Eventbrite goes out as one message to everyone you selected. A synced audience in your email tool is still a list you have to split and write for yourself, and the person who matters most to your business, such as the head of operations at a target account who asked a sharp question during the Q&A, gets the same email as everyone else.

A good follow-up has three parts. The people who came get a thank-you with what you promised them, such as the slides or the recording, and one clear next step. The people who registered but didn't come get a short note with what they missed and a way to catch up. The handful of attendees who fit your ideal customer profile get a personal email that mentions who they are and why you'd like to keep talking. All of it goes out while the event is still fresh, ideally the next day.

Kite does that work for you. It reads the attendee list in Eventbrite, sorts people into the right groups, writes each email, and sends it once you approve.

Start by telling Kite which event you ran and what you want from the follow-up:

"Our customer roundtable on Eventbrite was last night. Follow up with everyone who came and everyone who didn't, and write personal emails to the people we should talk to."

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can work with it in your browser in the Kite web app or in Slack. Kite already knows your ideal customer profile, your current customers, and your competitors from its research on your company, so it can judge which attendees are a good fit without a long brief. It proposes the groups it will create, the goal of each email, and when they'll go out. Confirm the plan or adjust it, and Kite starts.

You'll need to connect your Eventbrite account through OAuth so Kite can read your events, attendees, and orders. If you'd rather not connect it, export the attendee list from Eventbrite and share the file in the conversation. Tell Kite about anything you promised people during the event, such as sending the slides or a discount for attendees, so the follow-up delivers on it. If you want the contacts recorded in your CRM, connect that account too.

Kite sends email from your team's Kite address or from an email product you've connected. It shows you the groups and the drafts first. Approve them, and Kite sends.

Kite finds the event in your Eventbrite organization and reads everyone who registered for it. It lists your organization's events and picks the one you named by its title and date. Then it reads the event's details, including its name, date, venue, and full description, so the follow-up can describe the event the way you presented it.

Next, Kite reads the event's attendees and orders. Each attendee record carries the person's name and email, the ticket type they held, the order it came from, whether they were checked in, and whether the ticket is still active or was cancelled or refunded. Kite also reads your event's registration questions, both Eventbrite's standard ones, such as job title, company, and work phone, and any custom questions you added, such as "What do you hope to learn?" Those answers are often the best material for a personal email.

Kite splits your attendees into groups based on their check-in status and ticket, because each group needs a different message. People who were checked in attended. People who held an active ticket but were never checked in are your no-shows. People whose orders were cancelled or refunded told you they weren't coming, so Kite leaves them out of the no-show email rather than reminding them of an event they already backed out of.

Ticket type adds a second layer. Speakers, sponsors, and your own team often hold complimentary or special tickets, and Kite sets them aside so they don't get an attendee thank-you meant for guests. When one person bought several tickets for colleagues, Kite emails each attendee whose details were collected rather than sending everything to the buyer.

Check-in status is only as good as the check-in at the door. If your team scanned tickets with Eventbrite's organizer app or checked people in by hand, the split is reliable. If nobody checked anyone in, every registrant looks like a no-show, so Kite tells you that before it writes anything and asks whether you have another record of who came, such as a sign-in sheet you can share.

Kite picks the attendees most worth a personal email by comparing each one with your ideal customer profile. It starts with the job title and company people gave at registration, then confirms their current role from their public profile and the company's own pages. It also checks the company's size, industry, and recent news, such as a funding round or a new hire in a relevant team.

Each attendee who looks promising gets a fit score from one to five with a one-line reason, such as "Operations director at a 200-person logistics company that came to a session about automating dispatch." The highest scorers form the group that gets an individually written email. Kite sets aside your competitors and anyone who has asked not to hear from you, and it treats existing customers as customers, so they get a note that fits the relationship instead of a pitch.

Kite writes one email for each group, plus a separate email for each best-fit attendee, and each one has a single job:

• The people who came. A short thank-you that names the event, delivers what you promised, such as the slides, the recording, or the attendee discount, and asks for one next step, such as booking a call or registering for your next event.
• The people who registered but didn't come. A note that doesn't pretend they attended. It gives them the most useful thing from the event, such as the recording or a short summary of the main point, and invites them to the next one.
• Your best-fit attendees. An individually written email that refers to something true about the person, such as their answer to a registration question or a recent change at their company, and proposes a conversation. It's signed by the real person you name, usually whoever hosted the event.

Kite writes in your brand's voice and keeps each email short and plain. Before you see the drafts, it checks every recipient against the opt-outs it can find, including unsubscribes in your connected CRM or email tool, and skips anyone marked there.

Once you approve, Kite sends the emails from your team's Kite address or your connected email product. Each person gets their own message, so the personal emails stay personal and every send can be tracked. Kite sends a small first batch, confirms those went through, and then sends the rest.

Kite keeps the identifier of each sent email, so a later follow-up lands in the same thread. For your best-fit attendees who don't reply, Kite can send up to two follow-ups spaced a few days apart, and each one adds something new rather than repeating the first email. When someone replies, Kite reads the reply and drafts a response with a proposed next step.

When your CRM is connected, Kite records who attended so your sales team sees the event on each person's record. It searches the CRM by email address before creating anything, updates the contacts that already exist, and creates the ones that don't, linked to their companies. Each record gets a note saying whether the person attended or missed the event, what they said at registration, and which follow-up they received. For your best-fit attendees, Kite can create a dated task for the contact's owner.

When the emails are out, Kite posts a summary in the conversation where you asked. It says how many people registered, how many attended, how many didn't show, and how many cancelled. It lists who got which email, which sends failed and why, and who was set aside, such as speakers, competitors, or people who had opted out. The best-fit attendees come with a table of their fit scores and reasons, and Kite reports replies as they arrive.

When Kite finishes, everyone who registered for your event has heard from you in a way that fits what they did, and you have a record of who got what.