What Findymail is and how Kite uses it
Findymail is a B2B email finder and verifier. You give it a person's name and the company they work for, and it returns their work email address. It can also check whether an address you already have can actually receive mail, and its Intellimatch search finds new companies and contacts from a description written in ordinary language.
An AI marketer uses Findymail for the step between knowing who to contact and being able to contact them. Kite does that with your connected account. It decides who belongs on the list, gets their addresses from Findymail, checks the ones it's unsure of, and then carries the list into your CRM or the outreach campaign it was built for.
Marketing jobs Kite can do with Findymail
Kite uses Findymail for three connected jobs: finding emails for people you've already chosen, confirming that addresses are safe to send to, and finding new people worth contacting. Each one ends with the contacts in use, not sitting in a file.
Find work emails for a list of names
Kite finds the work email for each person on your list by sending Findymail their full name and their company's domain. Say your head of sales shares a spreadsheet of 80 people who joined last week's webinar, and the sheet has names and company names but no addresses. Ask Kite to get them ready for follow-up. Kite reads the file, sets aside current customers and anyone who doesn't look like a buyer, works out each remaining company's domain, and asks Findymail for each person's address.
When the lookups finish, Kite tells you in Slack how many of the 80 it can now reach and which people Findymail couldn't find. The domain matters more than the company name here. Findymail accepts either, but a domain such as acme.io is the sharper input, so Kite looks up the domain first when the list only has company names.
Check addresses before a campaign goes out
Kite runs an address through Findymail's verification when it needs to know the address will actually receive mail. That covers the addresses Findymail just found, and it also covers ones that came from somewhere else. A contact list exported from your CRM two years ago is a good example, because people change jobs and their old company addresses stop working.
Kite sends each address to Findymail, reads back whether it's deliverable, and builds the campaign audience from the addresses that pass. The rest stay off the send list, and Kite tells you how many it set aside so you can decide whether those contacts are worth researching again.
Search for new prospects with Intellimatch
Kite can use Findymail's Intellimatch search to find new companies and the people inside them. Intellimatch takes a plain-language description, such as "heads of RevOps at Series A SaaS companies in Austin," and returns the companies that match. Kite can also ask it to find contacts at those companies and look up their work emails in the same search.
Kite writes that description from what it already knows about your business. If you sell bookkeeping software to dental practices, for example, Kite might search for practice managers and office managers at multi-location dental groups, because those are the people your best customers' buyers look like. The search runs in the background, so Kite checks on it and collects the results when they're ready. Then it scores each person from one to five against your ideal customer profile and explains why each score is what it is.
Keep the wrong companies out of your searches
Kite keeps your existing customers, open deals, and competitors out of your Intellimatch results by adding their domains to a Findymail exclusion list. When you're about to run outbound to a new segment, Kite adds your customers' domains first, so nobody at a company you already sell to gets a cold email from your team.
Kite can create separate exclusion lists for different purposes, such as one for customers and one for competitors, and it can rename those lists or remove domains from them. When a deal closes or a customer leaves, Kite updates the list so the next search reflects where things stand.
Organize and reuse your Findymail contact lists
Kite reads the contact lists already in your Findymail account and the contacts saved in each one, so it can pick up work your team started in Findymail. If your sales rep built a list called "Q4 fintech CFOs" by hand last month, Kite can pull those contacts, check their addresses, and turn them into the audience for a campaign.
Kite can also create a new named list, rename a list, change whether it's shared with the rest of your Findymail team, or delete a list you no longer need.
Put the contacts to work
Kite takes the finished contacts wherever your team needs them. Once Findymail has supplied and checked the addresses, the people can go straight into your CRM, a spreadsheet, or a campaign:
- Your CRM. Kite creates or updates each contact in a connected CRM such as HubSpot, with the verified email on the record and a note explaining why the person fits.
- A spreadsheet. Kite saves the list to a connected Google Sheet, one row per person, with their role, company, email, and score.
- An email campaign. Kite researches each person's company, writes a message for each one, and sends the campaign from your team's Kite address or a connected email product once you approve it. It then reports which messages were delivered, which failed, and who replied.
What Kite reads and changes in Findymail
Kite reads results and account information from Findymail, and it changes only the lists that shape your searches and organize your contacts. The emails it finds flow out to your other tools.
Information Kite can read
- Email lookup resultsFor each name and company domain Kite sends, Findymail returns the person's work email when it can find one. Kite uses these to fill in the addresses on your list.
- Verification resultsFor each address Kite checks, Findymail reports whether it can receive mail. Kite uses this to decide which addresses go into a campaign.
- Intellimatch resultsThe companies that match a plain-language search, plus the contacts and emails Kite asked Findymail to find at them. Kite also reads each search's status so it knows when the results are ready.
- Contact lists and their contactsThe lists saved in your Findymail account and the people in each one, read a page at a time. Kite uses these to pick up lists your team already built.
- Exclusion lists and excluded domainsThe lists that keep companies out of Intellimatch searches and the domains on each one. Kite checks these before a search so it knows who's already excluded.
- Credits and usageYour remaining Findymail credits, your account's usage over time, and how much each person on your Findymail team has used. Kite checks the balance before a large run and tells you in Slack if the account won't cover the whole list.
Information Kite can create or change
- Intellimatch searchesKite starts a new search with a description it wrote from your ideal customer profile, and it chooses whether the search should also find contacts and their emails.
- Contact listsKite creates a named list, renames it, changes whether it's shared with your team, or deletes it.
- Exclusion listsKite creates an exclusion list, renames it, or deletes it.
- Excluded domainsKite adds the domains of customers, open deals, or competitors to an exclusion list, and removes a domain when that company should show up in searches again.
How Kite connects to Findymail
Add an API key for your Findymail account. Kite uses the access granted to that key. Findymail isn't one of Kite's built-in sources, so you'll need your own account, and the lookups, checks, and searches Kite runs draw on that account's credits.
When a task first needs Findymail, Kite asks you in Slack to connect it. From there, you can start with the result you want, such as "find work emails for everyone on this webinar list, check them, and add the good fits to HubSpot." Kite proposes who belongs on the list and where the results will go, and it starts once you confirm.
How-to guides using Findymail
- How to find work emails with Findymail Coming soon Kite takes a list of names and companies, finds each person's work email with Findymail, checks the addresses, and adds the people who are ready for outreach to your CRM or campaign.
- How to find work emails with Hunter, Findymail, Dropcontact Coming soon When your team pays for more than one email finder, Kite sends the people one tool couldn't find to the next one, so each person on the list gets more than one chance at a working address.
Where Findymail fits in Kite's marketing work
Findymail supplies the emails that make a qualified list usable. Kite decides which companies and people belong on the list and scores them, using its built-in research or a Findymail Intellimatch search, and Findymail provides and checks the addresses Kite needs to reach them.
This is Findymail's core job. When you have hundreds of names and companies and need a work email for each one, Kite runs the whole list through Findymail and returns it with the addresses filled in and the people it couldn't find marked.
Findymail does the checking for this job. Kite runs every address in a campaign audience through Findymail's verification, whatever its source, and sends only to the addresses that pass.
Common questions
Do I need Findymail if Kite already includes Apollo?
No. Kite finds work emails with its built-in sources without any extra account. Connecting Findymail makes sense when your team already pays for it, when you want a second search for the people Apollo didn't find, or when you want a deliverability check on addresses from your CRM or another source.
Can Kite find someone's email from their LinkedIn profile?
Yes. Kite reads the person's public professional profile with its built-in research to get their full name and current company. Then it asks Findymail for the work email at that company's domain. That way the address belongs to the job the person has now, not one they left.
How do Findymail credits work when Kite uses them?
Kite's Findymail work runs on your account's credits, which Findymail sets according to your plan. Kite can show you the remaining balance, your usage over time, and how much each person on your Findymail team has used, so you can see how much of the month's credits went to the campaigns Kite ran.