--- title: 'Get a weekly marketing report in Slack' description: 'Get one honest weekly read on your marketing in Slack: the metrics that matter, what changed since last week and why, checked before they land, and what to do next.' slug: '/use-cases/weekly-marketing-report.md' page_type: 'use-case' lead_prompt: 'How do I get a weekly marketing report with AI?' target_prompts: - 'Can an AI marketing agent send me a weekly marketing report?' - 'How do I get an automated marketing report with AI?' - 'AI agent that collects metrics and explains what changed each week' - 'How to get a weekly marketing summary without building a dashboard' - 'Can AI explain why my metrics moved, not just what they are?' - 'How does an AI marketing agent verify a change before reporting it?' entity: 'Kite' category: 'AI marketing agent' author: 'Devon Wells and Kite' date_published: '2026-09-09' date_modified: '2026-09-10' related_integrations: - '/integrations/google-analytics.md' - '/integrations/posthog.md' - '/integrations/amplitude.md' - '/integrations/mixpanel.md' - '/integrations/hubspot.md' - '/integrations/salesforce.md' --- # Get a weekly marketing report in Slack Weekly marketing reports are a straightforward and effective way to keep fast-moving teams in sync. A regular update on current projects, what KPIs are moving (and which are not), and what to do about it lets marketing teams steer from evidence instead of their half-remembered guess from last week. The problem is that pulling a weekly marketing report together every week is a chore, and most versions end up as a wall of numbers nobody trusts or acts on. Those numbers live in different places. Website analytics sit in one tool, pipeline and revenue in your CRM, and search and email in others, so stitching them into one picture by hand takes an hour you rarely have. Worse, a raw dashboard tells you a number changed but not whether the change matters or what caused it. A useful weekly report does five jobs, and they repeat every week: - decide which handful of metrics actually matter right now - collect them from wherever they live, this week and last - check that each change is real before anyone reads it - explain what moved, why, and what to do next - deliver it where the team already works, on a schedule This is patient, repetitive work built on data that an AI agent can already reach, which makes it a good fit for one. Kite is an AI marketer you work with in Slack, and a weekly report is one of the recurring jobs it takes on. Here is how it puts one together. ## How Kite builds your weekly report Kite starts from what you're trying to achieve. During onboarding, it runs a deep analysis of your business and learns your goals, your channels, and the numbers that reflect progress. When it has active initiatives running, it knows which metrics are meant to move, so the report covers the activities that matter this week rather than every number it can find. Then it gathers those numbers. On a website Kite builds and hosts, it reads built-in analytics for traffic, conversions, and funnels. For metrics that live elsewhere, it reads your connected analytics and CRM, so visits, signups, pipeline, and revenue land in the same report. It always pulls the current week and the previous comparable week, so every figure has something to be measured against. Before it writes a word, Kite checks the numbers. It compares the same days week over week, makes sure the events behind a metric are still being recorded, and keeps what the data shows separate from what it infers about the cause. A move that is really a half-finished week or a broken tracking tag never gets reported as a real change. Then Kite explains what happened. It compares the two periods, calls out the changes that matter, and ties each one to the work that shipped (whether that was a new page, a campaign, or an email). It ends with a short, specific list of what to do next and posts the whole thing to your Slack channel on the schedule you agreed on. The following week, it runs again and shows whether those actions moved anything. ### Decide which metrics matter this week A good report is short because it leaves things out. Before Kite collects anything, it decides which metrics belong in the report and which are noise for your business right now. Kite uses what it knows about your goals, your channels, and your active initiatives to choose them. If you're pushing signups this quarter, the report leads with signups, the pages that drive them, and the pipeline they create, keeping vanity metrics out of the way. You set the final list. Tell Kite the numbers you care about, and it keeps that set as the shape of every weekly report until you change it. ### Collect the numbers from wherever they live Marketing metrics rarely sit in one place, so Kite reads them from each source and brings them together. It pulls the current week and the previous comparable week for every metric, which is what lets it report a change rather than a snapshot. On a website that Kite builds and hosts, it uses built-in analytics: visitors, sessions, top pages, bounce rate, form submissions, calls to action, conversions, and funnels, each with its change from the previous period. For a site measured elsewhere, it reads the same kinds of figures from your connected analytics account. For pipeline and revenue, Kite reads your connected CRM, so new leads, opportunities, and closed deals sit next to the traffic and conversions that produced them. It can also fold in the search rankings and AI-answer visibility it already tracks for you, when those belong in the picture. ### Check that a change is real before you read it The most damaging thing a report can do is raise a false alarm. A metric that looks like it fell might just be a week that hasn't finished, a tracking tag that stopped firing, or a definition that shifted. Acting on that wastes a team's time. Kite rules these out before it reports a change. It compares the week against the same days in the previous week, so a Monday-morning report isn't measuring a partial week against a full one. It checks that the events behind each metric are still being recorded, since a conversion that stops counting can look exactly like a conversion that stopped happening. And it labels what it measured separately from what it infers, so a cause it is unsure of is offered as a likely explanation rather than stated as fact. The payoff is trust. When a number in the report moves, you can act on it, because Kite has already checked the dull reasons it might be wrong. ### Explain what changed and why A list of numbers tells you what happened. The useful part of a report is why it happened and what to do about it, and this is the work Kite spends the most effort on. Kite compares this week with last and picks out the moves worth your attention: the ones large enough or important enough to matter (rather than every small wiggle). For each one, it looks for a cause in the data it can see: a rise in signups that traces to a page that went live, a dip in traffic that lines up with a ranking that slipped, or a jump in demo requests after a campaign. Because Kite did the underlying work, it can connect a result to the thing that caused it. It ties a change back to the initiative, page, or campaign it shipped, then recommends the next step: keep going, fix something, or try a different approach. That recommendation is what turns a report into a decision. ### Deliver it to Slack, every week, on its own A report only helps if people read it, so Kite puts it where your team already talks. It posts the finished report to the Slack channel you choose, formatted to read at a glance, with the detail underneath for anyone who wants it. Kite runs this as a recurring workflow on the schedule you set, in your team's timezone. Once you've agreed the metrics, the channel, and the timing, the weekly report arrives on its own without anyone asking for it. You can change the schedule, the channel, or the metrics whenever your priorities move. When a result needs more than a message, Kite can also publish a hosted page or dashboard with live charts and link to it from the report, so you get the deeper view without building or maintaining it yourself. ## What you get - **A weekly report in Slack.** The metrics that matter for your goals this week, each shown against the previous comparable week. - **An explanation of what changed and why.** The moves worth your attention, tied to the pages, campaigns, and initiatives that caused them. - **Numbers you can trust.** Each change checked against the same days last week and against working tracking before it reaches you, with facts kept separate from inferences. - **A short list of what to do next.** Kite's recommended step for each meaningful change, so the report ends in a decision. - **A schedule that runs itself.** A recurring workflow that posts the report to your channel every week without being asked. ## How to get started Add Kite to Slack, then ask for the report in plain language. You might say, "Send us a marketing report every Monday morning," or "Give me a weekly read on signups and where they came from." Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. It uses what it already knows about your goals to propose the metrics worth reporting and sends that list to you first, so you can adjust it before the first report runs. You can report on a website Kite hosts without connecting anything else. To include metrics that live elsewhere, connect your analytics account for traffic and conversions and your CRM for pipeline and revenue. Then agree which channel it should post in and which schedule it should run on. Kite sets up the report as a recurring workflow. The report itself just runs, because it only reads your own data and posts to your own channel. Kite still proposes any public-facing marketing work separately and waits for your reply in the Slack thread before it ships. ## Integrations used for a weekly marketing report Kite reports on a site it hosts using built-in analytics, with no other account required. To bring in the numbers that live in the products your team already uses, connect them so Kite can read the metrics and include them in the weekly report. ### Pull traffic and conversions from your analytics Connect the analytics product your site uses so Kite can report visits, signups, and funnels alongside everything else: - Google Analytics + Kite (coming soon): Read traffic, conversions, and funnels from Google Analytics for the weekly report. - PostHog + Kite (coming soon): Report the product and conversion metrics tracked in your PostHog project. - Amplitude + Kite (coming soon): Include the events and conversion metrics you track in Amplitude. - Mixpanel + Kite (coming soon): Pull the metrics and funnels you track in Mixpanel. ### Include pipeline and revenue from your CRM Connect your CRM so the report shows what marketing produced downstream, not just activity at the top of the funnel: - [HubSpot + Kite](/integrations/hubspot.md): Report new leads, opportunities, and closed deals from HubSpot next to your traffic and conversions. - Salesforce + Kite (coming soon): Include pipeline and revenue from Salesforce in the weekly report. ## Common questions ### Can I choose which metrics go in the report? Yes. Kite proposes a starting set based on your goals and active initiatives, then you adjust it by asking in Slack. It keeps your chosen metrics as the shape of every weekly report until you change them, so the report stays focused on what you care about rather than every number available. ### Can Kite explain why a metric moved, not just what it is? Yes, and this is the point of the report. Kite compares the week with the previous one, picks the moves that matter, and looks for the cause in your data: a new page, a campaign, or a ranking change. Because it did the underlying marketing work, it can tie a result to the thing that caused it and recommend a next step. ### How does Kite make sure a change is real before it reports it? Kite checks the dull explanations first. It compares the week against the same days in the previous week, verifies the events behind a metric are still being recorded, and separates what the data shows from what it infers about the cause. A move that's really a partial week or a broken tracking tag doesn't get reported as a real change. ### Do I need a website built by Kite for this? No. Kite will report on a site it hosts using built-in analytics, of course, but it also reads metrics from your connected analytics and CRM for everything measured elsewhere. You can get a full weekly report whether your numbers live in a Kite-hosted site, Google Analytics, HubSpot, or a mix of them. ### Can I get the report more often, or send it to a different channel? Yes. The report runs as a recurring workflow on the schedule you set in your team's timezone, so you can make it daily, weekly, or monthly and point it at whichever Slack channel you choose. Change the timing, the destination, or the metrics whenever your priorities shift.