What Slack is and how Kite uses it
Slack is the messaging workspace where many teams talk through launches, share customer feedback, and decide what to do next. An AI marketing agent can use Slack in two ways. It can take requests and deliver results where the team already works, and it can listen to the conversations that tell a marketer what's changing in the business.
Kite does both. You mention it in a channel the way you'd message a colleague, and it answers in the thread with a plan, a finished file, or a question. Between requests, it reads the channels it has joined and brings forward the marketing work those conversations suggest. You connect it by installing the Kite app in your Slack workspace.
Marketing jobs Kite can do with Slack
Kite's Slack work follows a conversation from the first message to the finished result. It starts with the requests you give it, moves to the opportunities it notices on its own, and ends with plans, approvals, and deliverables arriving back in the thread.
Take marketing requests in channels and direct messages
You give Kite work by mentioning it in any channel it belongs to or by sending it a direct message. It adds an emoji reaction to your message, often eyes, so you know it's on the job, then replies in the thread. Once Kite has replied in a thread, it keeps following that conversation, so a teammate can add "make the second headline shorter" without mentioning it again.
Kite reads files people share in the thread. Drop in a spreadsheet of webinar signups and ask which ones fit your ideal customer, and Kite reads the file, scores each person, and replies with the ranked list. Paste a link to an earlier Slack message, and Kite opens that thread and reads the whole conversation before it answers.
Turn what your team says into marketing work
Most AIs wait for instructions. Kite finds what needs doing and does it. Every half hour, it reviews new messages in the channels it has joined and compares them with your team's active marketing goals. When a conversation points to something worth acting on, Kite messages the team to say what it noticed and what it plans to do.
Say your head of sales posts in #sales that three prospects this week asked whether you integrate with HubSpot. Kite sees that in its next review, checks your website, and finds no page that answers the question. It then proposes an integration page and a new FAQ entry for your pricing page, and starts the work once someone replies to go ahead.
Kite can also keep a standing watch on one channel. Ask it to watch #customer-feedback for complaints about onboarding, and it checks on a schedule and reports in the thread only when something matches.
Slack profiles help Kite credit people correctly. When your CTO explains a product decision in #engineering in a way that would make a strong LinkedIn post, Kite reads their profile for their name and title. The draft post then attributes the idea to the right person.
Find an earlier conversation when you ask for it
When you mention Kite or message it directly, it can search the public channels it has joined to find the conversation you mean. Ask "What did we decide about the spring pricing change?" and Kite searches for it, reads the matching threads, and answers with links to the original messages. That saves you from scrolling back through weeks of #product to find one decision.
Bring plans, approvals, and finished work back to Slack
Kite delivers its work where the request started. A proposed plan arrives as a message, and when Kite needs a decision on a larger piece of work, the message carries an Approve button. Finished files, such as a report, a set of ad images, or a lead list, are attached directly to the thread.
Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on.
Recurring work reports to Slack too. A weekly performance report, a competitor check, or a watch on your website traffic posts its results in the channel or thread where you set it up. When a report needs more room than a message, Kite publishes a findings page or dashboard and posts the link.
Choose where Kite joins in and how often it speaks
You decide how talkative Kite is in each channel. By default, Kite follows the threads it was tagged into or started and replies when it has something useful to add. Tell it to reply only when tagged, and it switches that channel to mentions only. Ask it to stop replying in one thread, and it stays out of that thread until someone mentions it there again.
Kite also helps you choose its channels. Once a week, when it finds public channels where it could help, Kite sends the person who installed it a direct message that suggests a few of them, with a reason for each one and an Add Kite button beside it.
What Kite reads and changes in Slack
Information Kite can read
- Channel messagesKite reads recent messages in the channels it has joined, newest first, which is how it notices launches, customer feedback, and sales questions worth acting on.
- ThreadsKite reads a full thread, from the first message through every reply, before it answers or picks up a conversation from a link.
- Shared filesKite reads files people share in Slack, such as a spreadsheet of signups or a draft brief, and works from them.
- Search resultsWhen someone mentions Kite or messages it directly, Kite searches the public channels it has joined and links to the messages it finds.
- Member profilesKite reads a teammate's name, title, time zone, and email address, which helps it attribute quotes and address the right person.
- Channel listKite lists the channels it belongs to, so it knows where it can read and post.
Information Kite can create or change
- Messages and thread repliesKite posts plans, answers, updates, and alerts in channels and threads, and messages the team when it finds an opportunity.
- Approval requestsKite posts a proposed plan with an Approve button, and the work begins when someone approves it.
- File attachmentsKite attaches finished reports, images, and lists to the thread where the work was requested.
- Kite's reply settingsKite switches a channel between following its threads and replying only when mentioned, and stops replying in a single thread when asked.
How Kite connects to Slack
Connect your Slack workspace by installing the Kite app through Slack's standard authorization screen, either during sign-up or later from Team settings. Kite then works with the channels it belongs to. It joins a public channel when you add it or when it first posts there, and you bring it into a private channel by inviting it with /invite @Kite. Slack is the only connection Kite needs to start working with your team, and Kite's built-in research tools and data sources are ready from the first message.
Everyone in your workspace can mention Kite. A teammate who wants their Slack messages tied to their Kite account can send Kite the message "connect my account" and sign in. If Kite adds a Slack permission after your workspace installed it, Team settings shows a Reconnect button that updates the install and keeps Kite in the channels it already belongs to.
Where Slack fits in Kite's marketing work
Limits and product-specific details
- Kite reads only the channels it belongs to. Add Kite to the channels where marketing decisions, customer feedback, and sales questions happen, such as #sales, #support, or #product, so its reviews see that conversation.
- Search covers public channels and runs when you ask. Kite searches the public channels it has joined while it's answering a mention or direct message. It reads a private channel once you invite it there, but search doesn't reach private channels.
- Shared channels with other companies. Kite's half-hourly reviews and scheduled jobs skip channels shared with another organization through Slack Connect. Mention Kite in those channels when you want it to act there.
Common questions
Do I need Slack to use Kite?
No. Slack is the main place teams work with Kite, but you can also use the chat in Kite's web app, email your team's Kite address, or reach Kite from ChatGPT. The work and the knowledge base are the same whichever way you reach it.
Does Kite save what it finds when it searches Slack?
Kite uses search results to answer the question you asked and links to the original messages in its reply. It doesn't copy those search results into your team's knowledge base.
Can an agency use Kite in Slack for several clients?
Yes. One person can belong to several Kite teams and switch between them, and each team keeps its own research and settings. An agency can run a separate Kite team for each client, so each client's research, brand voice, and results stay apart. Each Kite team connects its own Slack workspace, because a Slack workspace can be connected to only one Kite team.