Stripe + Kite

Kite finds out which of your signups went on to pay by matching each one to its Stripe customer record. Most of the time the match is the email address, because Stripe usually stores it on each customer. Kite searches your Stripe customers by email and creation date, then reads each customer's subscriptions to see whether they're trialing, active, past due, or canceled.

That turns a vague signup count into a real conversion rate. Say you had 400 trial signups in September. Kite checks Stripe and finds 52 of them now hold an active paid subscription, and most of those chose your mid-tier plan. Now you know your trial-to-paid rate and which plan people actually buy, and Kite can compare the next month against the same number.

Kite connects your Stripe revenue to the campaigns and pages that brought each customer in. Your analytics records where a signup came from, and Stripe records whether that person paid. Kite joins the two on the email address or customer ID they share, and on any campaign details your checkout already saves, such as a reference ID or metadata on the Stripe Checkout session.

This is often where the priorities change. A LinkedIn campaign might bring in twice as many signups as your webinar, while the webinar's signups convert to paid at three times the rate. Kite reads both sides, reports revenue by source, and recommends putting the next landing-page fix and the next dollar of spend behind the channel that produces customers.

Kite reads your Stripe Checkout sessions to see how many buyers start paying and how many finish. Each session shows whether it's complete, still open, or expired, along with the customer's email and the line items they had in the cart. That makes checkout a measurable step in your funnel, right after the pricing page.

Suppose half the checkout sessions for your annual plan expire unpaid, while the monthly plan's sessions mostly complete. Kite flags that gap and looks at what the annual buyer sees before paying, such as an unclear price or a missing explanation of the billing terms. Then it proposes the change to the pricing page or checkout copy that it thinks will bring more of those buyers through.

Kite reads the coupons, promotion codes, and payment links in your Stripe account to see which offers people actually use. A promotion code shows its coupon, whether it's still active, and how many times it's been redeemed. That tells Kite which campaign codes turned into purchases.

If you ran a launch code on a podcast and another in a newsletter, Kite compares how often each one was redeemed and what those customers went on to pay. It also reads your products and prices, so it knows which plan and billing period each offer led to. When a discount drives plenty of redemptions but mostly brings in buyers who cancel after the first month, Kite says so before you renew the promotion.

Kite reads cancellations, refunds, and failed payments in Stripe to judge the quality of the customers your marketing attracts. It can search subscriptions by when they were canceled, list the refunds against recent charges, and read invoices for customers who pay that way. Together these show whether a campaign's customers are still paying three months later.

This keeps the conversion work honest. A landing page that doubles paid signups isn't a win if those customers refund in the first week. Kite checks the same group of customers again after a month or two and reports whether the lift held.