Get more meetings booked from your website

You qualify leads before a meeting by asking two or three questions that your sales team would use to judge fit, and only showing the calendar to visitors whose answers match. Kite chooses those questions from your ideal customer profile, which it builds while researching your business.

The best qualifying questions are the ones a visitor can answer in a few seconds and that actually change what happens next. For a software company selling to mid-sized teams, Kite might ask for a work email, the size of the team, and what the visitor wants to solve. For a consultancy, it might ask about budget range and timeline. A company-size question with four choices does more work than an open text box asking visitors to describe their needs, and it's much easier to answer on a phone.

Kite keeps the form short on purpose. Every extra required field costs you some visitors, so it asks only what decides the next step. A phone number, for example, rarely changes whether someone gets a meeting, so Kite usually leaves it optional or drops it.

You add calendar booking to a contact form by putting a scheduler, such as Calendly, right after the form's questions, so the visitor picks a time in the same visit instead of waiting for a reply. Kite builds this for you.

On a website Kite builds and hosts, Kite writes the intake form into the page itself and adds the booking step after it. A qualified visitor answers the questions and then sees your calendar. A visitor who doesn't fit sees a thank-you message and hears back by email instead. Every submission still emails you with the visitor's answers, and when you reply to that email, your reply goes straight to the visitor.

If your forms run in Typeform, Kite can build or rebuild the form there. Typeform includes a Calendly scheduling question, and Kite can use Typeform's logic to send respondents who qualify to that question while the rest skip past it to a thank-you screen. It styles the form in your brand's colors and fonts so it doesn't feel like a detour. If you use Google Forms, Kite can create the form and write its text questions, though Google Forms has no built-in scheduler, so the booking happens in Kite's reply rather than inside the form.

Related How-to pages

• How to see which Typeform forms convert best: Compare your Typeform forms by how many people finish them and how many of those people fit your ideal customer, so you know which intake form to fix or promote first.

The book-a-demo button should appear wherever a visitor is likely to decide they're ready to talk. On most business websites, that means the header on every page, the first screen of the homepage, right after your strongest proof such as a customer quote or result, and on the pricing page. Many visitors decide on the pricing page, so a booking button there often matters more than one on the homepage.

Kite places the button with that in mind, and it checks its placement against your own visitors. On a site Kite hosts, every call to action is tracked by the section it sits in, so Kite can see whether people book from the header, the homepage, the pricing page, or the bottom of a long article. If the button at the top of the homepage gets few clicks but the one beside a customer story gets many, Kite moves your proof closer to the top or adds a button where the interest is.

Kite also keeps the button's label specific. "Book a 20-minute demo" tells a visitor what they're agreeing to, and "Get started" doesn't. When the evidence supports a change, Kite can run it as an A/B test on a site it hosts, so you know whether the new placement actually brought in more bookings.

People drop off when booking on a phone because the steps that feel fine on a laptop get harder on a small screen. A scheduler squeezed into a narrow frame is hard to tap. Long forms mean a lot of typing on a phone keyboard. A booking page that loads slowly loses people on a mobile connection, and a button buried below several screens of text never gets seen.

Kite looks for these problems directly. It previews the booking flow at phone size, measures page speed and loading with PageSpeed data, and compares how phone and desktop visitors move from the booking button to the form to a finished booking. Device breakdowns in Kite's built-in analytics depend on your plan.

When phone visitors click the button but rarely finish, Kite fixes the step where they stop. It might give the scheduler the full width of the screen, cut the form to the questions that decide fit, use tap-friendly choices instead of typing, or make sure the first screen on a phone shows the booking button without scrolling. Then it checks the next few weeks of phone bookings to see whether the change worked.

Some visitors will fill in the form and not book, either because they didn't qualify for the calendar or because they weren't ready to pick a time. Kite makes sure each of them gets a fast, specific reply instead of silence.

For each new lead, Kite researches the person's company and role, compares them with your ideal customer profile, and drafts a short reply that answers what they asked and proposes one next step. For a strong fit who didn't book, that next step is usually a meeting. With Google Calendar or Calendly connected, Kite can offer real open times or send your booking link. Kite records the lead in your connected CRM, such as HubSpot, with the visitor's answers and its research, and it tells your team when a lead clearly matters.

By default, Kite asks before sending a reply. You approve it in the conversation and Kite sends it, or you can let Kite send replies on its own once you trust it. For Typeform, Kite can start this work the moment a response arrives. For Google Forms, it checks for new responses on a schedule you agree on. For more on this part of the job, see Respond to and qualify inbound leads.

Related How-to pages

• How to offer meeting times from your calendar when replying to a lead Coming soon Reply to a good lead with times you're actually free, drawn from your connected calendar, so the meeting gets booked in one exchange.

Kite measures the booking flow as a set of steps, not one number, because each step fails for a different reason. It looks at how many visitors click a booking button, how many of them finish the form, and how many of those book a time, broken out by page and by device.

On a site Kite hosts, its built-in analytics records clicks on calls to action, form submissions, and conversion funnels, and compares each period with the one before. If clicks are healthy but few people finish the form, the form is the problem. If the form gets finished but few people book, the scheduler or the qualifying rules are. Kite reports what it found in the conversation, proposes the next change, and builds it once you approve. For the wider work of finding what stops visitors from converting, see Improve website conversion.