Mailchimp + Kite

Kite keeps your audience sorted so every campaign can reach exactly the right people. It reads your audiences and their members, searches for a contact across all of them, and adds or updates subscribers with their merge fields, such as first name, company, or plan. It applies and removes tags, builds segments, and adds contacts to groups, the interest categories subscribers pick on your signup form.

Here's where that pays off. Say your sales team hands Kite a list of webinar attendees. Kite can add each person to your audience, tag them "Webinar: October," and save a segment of attendees who are also on your trial plan. When next week's follow-up goes out, that segment is ready.

Kite also handles the upkeep that keeps an audience trustworthy. It records notes on a contact, such as what they asked about in a sales call, and it logs events for things a contact did outside email, like booking a demo. Mailchimp can use those events to sort contacts and start automations. When someone asks to unsubscribe, Kite unsubscribes them. When someone asks you to delete their data, Kite permanently removes that contact.

Kite sends signups from the websites it builds and hosts straight into your Mailchimp audience. You tell Kite which form collects signups, such as the newsletter box in your footer, and which audience and tags each signup should get. From then on, every person who fills in that form is added to the audience with their first and last name and tagged, and you still get the usual email about the new signup.

This means a new form starts feeding your email program the day it goes live, without embed codes or a separate form tool. Kite follows your audience's own opt-in setting. If your audience uses double opt-in, Mailchimp sends its confirmation email before the person is subscribed. A contact who unsubscribed earlier stays unsubscribed even if they fill in the form again.

Kite writes your Mailchimp campaigns from what it knows about your business, your customers, and what your past emails earned. It creates the campaign, chooses the audience or segment, and sets the subject line, preview text, and sender name. Then it writes the email itself, uploads the images it made to your Mailchimp file library, and saves reusable designs as templates.

Before anything goes out, Kite runs Mailchimp's send checklist and fixes what it flags, such as a missing subject line or a broken merge tag. It can send a test email to you so you can read it in your own inbox. Once you approve the campaign, Kite schedules it for the time you agreed on or sends it right away. It can also unschedule a campaign when a launch slips.

A sent campaign can keep working. Kite can resend it to the subscribers who didn't open it, usually with a new subject line, or copy a campaign that worked to use as the starting point for the next one. It can also set up a subject-line test, so Mailchimp sends two versions to part of your audience and the winner goes to the rest. When you've built a survey in Mailchimp, Kite writes and sends the campaign that invites your audience to take it.

Kite starts and stops the automated emails that run in your Mailchimp account. It can start or pause a classic automation, add a specific contact to an automation email's queue, and set up an abandoned-cart automation for a connected store. When your Mailchimp Customer Journey begins with an API trigger, Kite can start that journey for a specific contact.

That lets Kite connect the moments it notices to the emails you've already built. Say a trial user books a demo through your website. Kite can start your demo follow-up journey for that person in Mailchimp, so the right email arrives that afternoon.

Kite creates Mailchimp landing pages tied to the audience you want to grow. A landing page like this is useful when a campaign needs a simple signup page, such as one for a giveaway or a waitlist, and your website isn't the right home for it. Kite creates the page, updates it, and publishes it so the link is live. When the campaign ends, Kite takes the page down. Afterward, it reads the page's report to see how many visitors became subscribers.

When your online store is connected to Mailchimp, Kite works with its customers, products, orders, and abandoned carts. It reads which products a campaign sold and what each customer has bought, which lets it write a campaign for people who bought one product and haven't tried another. It can also add promo codes to the store's record in Mailchimp, so a campaign can feature the discount and link to its redemption page.

Kite reads your Mailchimp reports and turns them into a plan for the next send. For each campaign, it reads deliveries, bounces, opens, clicks, unsubscribes, and abuse complaints, plus the orders and revenue the campaign brought in when a store is connected. It can break a report down further:

• which links people clicked, and who clicked each one
• which subscribers opened, and when
• which email domains, such as Gmail or Outlook, opened or bounced most
• who unsubscribed after a particular send
• how a single contact engaged with a specific campaign

Kite also reads how your audience grows month by month, the results of your surveys and landing pages, and the reports for Facebook ads you run from Mailchimp.

That's how a send turns into a lesson. If most of last week's clicks went to the pricing link rather than the blog post above it, Kite can suggest leading the next email with pricing. Then it can tag the people who clicked so sales knows who's interested.