How to redesign a Wix website with AI

You redesign a Wix website by rebuilding it, because Wix won't swap the template under a site that's already built. Wix ties each site to the template it started from. To get a new look inside Wix, you either restyle the existing site page by page in the Wix Editor, changing fonts, colors, sections, and layouts until it looks new, or you create a fresh site from a newer template and copy your text, images, and settings into it. Wix also doesn't let you export a site's design or code to another host, so moving away from Wix means rebuilding there too.

Restyling in place keeps your page addresses and your connected apps, but it's slow, and it rarely fixes the deeper problem. Many older Wix sites were built in the classic Wix Editor, where elements sit at fixed positions on a desktop-width page and the phone version is a separate layout. That's why the same site can look tidy on a laptop and cramped or out of order on a phone. Changing the colors doesn't change that structure. Starting over from a new template, or moving to Wix Studio, gives you layouts that adapt to the screen, but then every page has to be rebuilt and every address checked.

A good redesign does two jobs at once. It keeps what already works: the copy your customers respond to, your photos and logo, and the addresses that Google has indexed and other sites link to. And it changes what's holding the site back, which is usually the layout, the phone experience, and a booking or contact button that visitors have to hunt for. If you only refresh the look, the site still brings in customers at the rate it did before.

This is where most Wix owners end up choosing between a weekend of rebuilding and paying a freelancer. Kite gives you a third option. It reads the Wix site you have now, keeps its content and brand, and rebuilds it in a new design, so you don't start from a blank template and you don't need to learn the editor.

Start by telling Kite which site you want redesigned and what isn't working about it:

"Our Wix site at example.com looks dated and it's hard to use on a phone. Redesign it, but keep our photos, our logo, and our services."

Or give Kite a goal and let it decide what the redesign needs:

"Redesign our website so more visitors book an appointment."

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. By the time you ask for a redesign, it already knows what you sell, who your customers are, who you compete with, and how your current site performs, so it can propose what the new site should emphasize and which action every page should lead to. Confirm that plan or adjust it, and Kite starts. You can work with Kite in your browser or in Slack, and in the Kite web app you can also start by choosing to import an existing website and entering your site's address.

If you'd like to see what a redesign could look like before you decide, try the free AI website redesign tool. Paste your Wix site's address, and in about a minute you see your homepage redesigned three ways, with no account needed.

You don't need to give Kite access to your Wix account for this job. Kite works from the live, public site, the same pages your visitors see. When the new site is ready, you point your domain at it.

Kite starts by reading your live Wix site and capturing what the new one should keep. Wix pages are assembled in the browser, so Kite renders each one the way a visitor's browser would and takes screenshots, rather than reading only the raw page code. It collects the text of each page and the images that matter, such as photos of your work, your team, your space, or your products, and it extracts your logo. It also records your brand's colors, fonts, and tone, and saves them so every design it builds uses the same palette and type.

Kite treats the facts on your site as fixed. Your prices, opening hours, address, phone number, service list, and customer reviews carry into the new site exactly as they appear now, and anything Kite can't read is left out rather than made up. Your logo is reused as it is, so the redesign never redraws a brand mark you already have.

Kite decides what the redesign should change before it designs anything. It works out who the site is for, what brings them there, and the one action the site should lead them to, such as booking an appointment, calling, requesting a quote, or buying. It also decides which pages you need, which sections each page should have, and where proof belongs, such as reviews beside the booking button or photos of past work near the top.

This is where a redesign stops being a new coat of paint. A lot of Wix homepages open with a full-screen slideshow and put the contact form at the very bottom. Kite builds the new homepage around the action you want visitors to take, using the copy, photos, and reviews you already have.

Kite builds three complete design options from the same plan, each in a distinct visual style. Every option uses your content, logo, colors, and fonts, so you're comparing real versions of your own site rather than template thumbnails. You get a screenshot of each one and a link where you can open them side by side.

You choose. Pick one as it is, ask Kite to change one design, borrow a piece from another ("use the header from design 2 in design 1"), or ask for a new round if none of them feel right. If there's a site whose look you admire, you can point Kite at it, and it will base the design on that site's style while keeping your own content.

Once you choose a design, Kite builds the rest of the site in it. It carries over your pages and their content, writes or tightens copy where the plan calls for it, and lays out every page so it adapts to phones, tablets, and laptops instead of keeping a separate phone version. Each page gets a title, a description, a share image, and structured data that search engines and AI answer engines can read. Kite rebuilds your contact and quote forms on the new site, and it can send form signups to your connected Mailchimp audience with the tags you choose.

Every change Kite finishes waits on the site as an unpublished change, and you can preview each one before anything goes live. If you want something changed, reply in the conversation and Kite revises it.

Kite sets up a permanent redirect for every old Wix address that changes, so the links and search rankings your site has built keep pointing somewhere useful. Wix gives some kinds of pages fixed address patterns: blog posts live under /post/, store products under /product-page/, and dynamic pages, which Wix generates from a CMS collection such as a team list or a portfolio, often sit under a shared prefix like /team/. If the new site gives one of those pages a cleaner address, a visitor or search engine that asks for the old one lands on the new page instead of an error. Kite points each redirect straight at its final page, so no visitor bounces through a chain of them.

This matters because Wix's own redirect manager only works while your site is hosted on Wix. Once your domain points at the new site, the redirects have to live there, and that's where Kite puts them.

Kite asks for your approval before the new site goes live. When you approve, it shows you the list of changes that will ship, publishes them together, and checks that the site displays correctly. You then point your domain at the new site. If you bought your domain through Wix, you can keep it registered there and change its DNS records, or transfer it to another registrar. Shortly after the site goes live, Kite checks its speed, search basics, and structured data, and emails the person who published it if it finds a problem.

From there, Kite tracks how the redesign performs. Its built-in analytics show visitors, your most visited pages, where traffic comes from, form submissions, and clicks on your calls to action, compared with the previous period. If a page isn't bringing in customers, Kite can propose a change and test it against the current version, then ask you before making the winner permanent.

When Kite finishes, you have a redesigned website that keeps everything your Wix site was doing right and is built to do more of it.