--- title: Get pipeline from conferences and events description: Choose the conferences where your buyers actually show up, reach the right people before the event, and follow up afterward while the conversation is still fresh. slug: /use-cases/conference-and-event-marketing page_type: use-case lead_prompt: How do I get sales pipeline from a conference or event with AI? target_prompts: - Can an AI marketing agent turn a conference or event into sales pipeline? - How do I find and research attendees or sponsors of an event with AI? - AI agent that builds an outreach list from a conference attendee list - How to use AI for pre-event and post-event outreach - Can AI find which events my prospects are attending? - How does an AI marketing agent run follow-up after a conference? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-10' date_modified: '2026-10-10' related_integrations: - /integrations/crustdata.md --- # Get pipeline from conferences and events ## Key Takeaways - Most of the pipeline from a conference is created before and after the event. The days on site are where you meet people, but the meetings you book in advance and the follow-up you send within a few days decide what turns into deals. - Start by choosing events for the density of your buyers, not the size of the crowd. A 400-person summit full of your ideal customers beats a 20,000-person expo where they're a rounding error. - Full attendee lists are rarely public, so the best early signal is who's speaking, sponsoring, and exhibiting. Those lists show you who the event attracts and give you named people to research before you go. - Kite researches and ranks conferences against your ideal customer profile, studies each event's speakers and sponsors, builds a scored prospect list, and drafts the outreach before and after the event. - After the event, Kite turns your badge scans and meeting notes into researched, scored contacts, writes follow-up that refers to what actually happened, records the leads in your CRM, and reports who replied. ## Why events are worth doing well Events are one of the few places where your buyers set aside time to meet companies like yours. That makes them expensive, and it makes them easy to waste. A team can spend its whole events budget on a booth, collect a stack of badge scans, and come home with almost nothing that sales can work. The teams that get pipeline from events treat each one as a short campaign with three parts. They pick the right events in the first place. They reach the right people in the weeks before, so the best conversations are already on the calendar when the doors open. And they follow up quickly afterward, while people still remember the conversation. Each of those parts is mostly research and writing. Someone has to compare a dozen conferences, read speaker lineups and sponsor pages, figure out which names match your ideal customer, find contact details, and write a message to each person that doesn't sound like it went to everyone. That's exactly the kind of work an AI marketer can take off a small team's plate. Kite is an AI marketer in your Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Here's how it turns an event into pipeline. ## How Kite gets pipeline from conferences and events Kite starts with what it already knows about your business: your positioning, your ideal customer profile, the competitors you're up against, and the results of earlier campaigns. It uses that knowledge to find and rank the conferences where your buyers are most likely to be, and to explain why each one is or isn't worth your money. Once you've chosen an event, Kite researches the people connected to it. It studies the speakers, sponsors, and exhibitors, works out which ones fit your ideal customer, and builds a prospect list with roles, companies, LinkedIn profiles, and professional email addresses where they're available. It scores every person and drafts the outreach that books meetings before the event. After the event, Kite takes whatever you collected, such as badge scans, a sponsor's attendee export, or notes from the booth, and turns it into researched contacts and follow-up messages. It records the leads in your CRM, tracks who replies, and saves what worked so the next event goes better. ### Choose the events where your buyers will be Kite ranks conferences by how many of your buyers are likely to attend and how ready those buyers are to evaluate a product like yours. It looks at official event pages, agendas and tracks, speaker lineups, sponsor and exhibitor lists, media kits, and audience profiles. It also checks which events your competitors, customers, and partners sponsor or speak at. For each event on the shortlist, Kite gathers the details you need to decide: dates and location, the registration link, sponsorship and exhibitor options with prices when they're published, and deadlines for sponsorship and speaker submissions. When a detail isn't public, Kite says so and links the organizer's inquiry page instead of guessing. Conference pages often carry last year's information, so Kite checks the year on every page and lowers its confidence when only an older prospectus exists. Then Kite makes a recommendation for each event in plain language. Some events are worth attending and sponsoring. Others are worth sponsoring only if you can get a speaking slot or a meeting room. Some are fine for networking but not for a booth, some are worth watching until next year, and some aren't worth your time at all. For example, Kite might recommend skipping a large general marketing expo and instead sending two people to a regional operations summit where a third of the speakers run the kind of team you sell to. You get a ranked shortlist in Slack, with the full research saved to your wiki. Kite can also publish it as a report page your team can open from a link. ### Research the people who will be there Kite researches the people behind an event because the speaker, sponsor, and exhibitor lists are the clearest public picture of who an event attracts. Organizers rarely publish their full attendee lists. The people who are on stage, behind a sponsor booth, or listed on an exhibitor page are public, though, and they tell you a lot about the rest of the room. For each event, Kite pulls the published lineup and agenda and picks out the speakers who matter most to you. That usually means five to ten people per event who match your buyers, could become partners, or work at accounts you want. For each one, it records their name, title, company, the session they're giving, and why they're worth meeting, with a link to the source. When the lineup isn't announced yet, Kite says so and uses the previous year's speakers or the call-for-speakers page as a guide. Kite does the same for sponsors and exhibitors. A sponsor list shows which companies have a budget for this audience, and some of those companies may be good prospects themselves. If you already have a list, such as the attendee export that comes with many sponsorship packages or a registration list from your own event, share the file in Slack. Kite reads it and researches each person against your ideal customer profile. **Related Playbooks** - How to find LinkedIn prospects with Crustdata (coming soon): Research the people and companies on an event's lineup, including their funding, hiring, and leadership changes. - How to build a prospect list from LinkedIn data (coming soon): Turn the LinkedIn profiles and companies connected to an event into a focused list of likely buyers. ### Build a scored outreach list for the event Kite turns the people connected to an event into an outreach list that sales can actually use. It starts with your ideal customer profile and the event's audience, then confirms each person's current role and company from a public source and drops anyone who no longer fits. Each person on the list gets a score from one to five against your criteria, with a one-line reason. On a larger list, Kite separates the strongest prospects into a primary group so your team knows whom to prioritize for meetings. Each record includes the person's role, company, LinkedIn profile, a professional email when one is available, and the source for the information. Kite leaves out existing customers, competitors, and anyone who has opted out of your email. Kite saves the list where your team works, such as your CRM, a spreadsheet, or your outreach tool. **Related Playbooks** - How to build a LinkedIn prospect list with PhantomBuster (coming soon): Collect a LinkedIn audience connected to an event, such as a speaker list or a group, and organize it into companies and people. - How to build a contact list from LinkedIn with Wiza (coming soon): Turn a LinkedIn search for an event's audience into a contact list ready for outreach. - How to find contact details from LinkedIn with AeroLeads (coming soon): Add professional contact details to the LinkedIn profiles you've already chosen. - How to find decision-makers with LeadIQ (coming soon): Find the right people at the sponsor and exhibitor companies that fit your ideal customer profile. ### Book meetings before the event Kite writes pre-event outreach that gives each person a specific reason to meet you. It uses its research on the person and their company, such as the session they're giving, a recent funding round, or a new product launch, to write a message that couldn't have gone to anyone else. A good pre-event email might mention the talk someone is giving on Tuesday morning and suggest coffee afterward. Kite sends approved email from your Kite team address or a connected email product, and it schedules follow-ups for people who don't reply. For LinkedIn messages or invitations your team sends personally, Kite drafts a message for each person so you can copy it and send it yourself. Kite can also prepare the rest of your event presence. On a website it hosts, it can build a landing page for the event where visitors can book a meeting or sign up for a side event. It can design and order branded merchandise for your booth through its built-in Printify connection. And if someone mentions in Slack that you're sponsoring an event, Kite can offer to take on the pipeline work for it before anyone asks. **Related Playbooks** - How to run outreach to a qualified prospect list with Reply.io (coming soon): Enroll your scored event list in a Reply.io sequence for the weeks before the event. ### Follow up after the event while it still matters Kite turns what you collected at the event into follow-up within days, not weeks. Share your badge scans, a sponsor's attendee export, or a quick note in Slack about who you met and what you talked about. Kite researches each person, scores them against your ideal customer profile, and separates the warm conversations from the people who only stopped for a sticker. Then it writes a follow-up for each person that refers to what actually happened. Someone who sat through your demo gets a different message from someone who attended your talk or someone you never met but who matched your list. Kite proposes a next step that fits the conversation, such as a call, a trial, or a resource you promised to send. Kite records the leads in your connected CRM and sends the follow-up once you approve it. It tracks which messages were delivered and who replied, and follow-ups to people who stay quiet can run on a schedule. ### Learn what each event was worth Kite reports what each event produced so you can decide whether to go back next year. It tells you who replied to the outreach before and after the event, which messages failed to deliver, and which leads went into your CRM. If Kite built a landing page for the event on a site it hosts, it also reports the visits and form submissions that page received. Kite saves these results to your wiki alongside its research on the event. The next time you're deciding between conferences, it can compare a new event with the ones you've already tried and recommend where your budget will go furthest. ## What you get - **A ranked event shortlist.** Each conference comes with dates, location, registration and sponsorship links, published prices and deadlines, and a plain recommendation about whether to sponsor, attend, watch, or skip it. - **Research on the people at each event.** The speakers, sponsors, and exhibitors who matter to you, with their roles, companies, sessions, and why each one is worth meeting. - **A scored prospect list.** Verified contacts with LinkedIn profiles, professional emails where available, a one-to-five fit score, and a reason for each score. - **Pre-event and post-event outreach.** Personalized emails and LinkedIn messages that book meetings before the event and follow up on real conversations afterward. - **Leads in your CRM.** The people you met and the people who replied, recorded where your sales team works. - **A report on what the event produced.** Replies, leads, and landing page results, saved for the next time you decide where to spend. ## How to get started Add Kite to Slack, then tell it about the event or the goal. You might say, "Which conferences in the US should we go to in the next six months?" or "We're sponsoring a summit in Austin next month. Help us get meetings with the right people." Kite uses what it already knows about your company and customers to propose a plan. That might be a shortlist of events to consider, or a list of the people it wants to research and the outreach it intends to send for an event you've already chosen. You can change the plan or approve it in the Slack thread. You can research events and build a prospect list without connecting anything. Kite's built-in sources supply the company information, professional profiles, and email addresses. Connect your CRM when you want Kite to record leads there, and connect your outreach or email product if you want messages to go out from it. Kite asks before it sends any email, and you can give it more autonomy once you trust its work. ## Integrations used for event marketing Kite's built-in research sources cover most of the work, from finding events to finding the people at them. You can connect the prospecting and outreach products your team already uses when you want Kite to work in them. ### Find and research the people at an event - [Crustdata + Kite](/integrations/crustdata.md): Crustdata is built into Kite, so it can research the funding, hiring, leadership changes, and technology of the companies on an event's speaker and sponsor lists without a separate account. - LinkedIn (data) + Kite (coming soon): Turn the LinkedIn profiles, companies, and posts connected to an event into a focused list of likely buyers. - PhantomBuster + Kite (coming soon): Collect and organize public LinkedIn data about an event's audience. ### Get contact details - Wiza + Kite (coming soon): Turn a LinkedIn search for an event's audience into contact data ready for outreach. - LeadIQ + Kite (coming soon): Find the decision-makers at sponsor, exhibitor, and attendee companies and capture their details for follow-up. ### Run the outreach - Reply.io + Kite (coming soon): Organize your event contacts and run the pre-event and post-event sequences in Reply.io. ## Common questions ### Can AI find out which events my prospects are attending? Partly. Most organizers don't publish full attendee lists, so no tool can see everyone who registered. What Kite can see is public: who's speaking, which companies sponsor or exhibit, and which events your competitors and customers appear at. Those signals usually show which events your buyers favor. When you get an attendee list through a sponsorship package or your own registration page, Kite researches every name on it. ### Should we sponsor a booth or just attend? It depends on the event and on what the package includes. A booth pays off when the room is full of your buyers and the package comes with a speaking slot, meeting space, or an attendee list. When buyers are scattered across a huge expo, it's often better to attend, book meetings in advance, and host a small side event. Kite makes this call for each event on its shortlist and explains its reasoning. ### How soon should we follow up after a conference? Follow up within a few days, while people still remember the conversation. Kite can research your badge scans and draft personalized follow-ups the same day you share them, so the delay comes down to how quickly you review and approve the messages. ### Can Kite help us get a speaking slot? Yes. Kite finds each event's call for speakers and its submission deadline when they're published, and it can write the talk proposal using what it knows about your company and positioning. A speaking slot also gives your pre-event outreach a natural invitation: come to the talk, then meet afterward. ### Does Kite work for our own events and webinars too? Yes. For an event you host, Kite builds the invite list from your ideal customer profile, writes the invitations, and can build the registration page on a site it hosts. Afterward, it follows up with the people who registered and attended, just as it would after a conference.