Why regulation explainers matter to customers in regulated industries
If your customers work in a regulated industry, every new rule and every enforcement action raises the same worried question: does this affect me? A restaurant owner hears that the state changed its tip-pooling rules. A mortgage broker reads that a competitor was fined over its advertising. They want someone they trust to tell them, in plain language, what it means for them.
The company that answers first and gets it right becomes that trusted source. Customers start opening your emails because they expect something useful. Prospects find your explainer when they search for the rule by name. Answer engines such as ChatGPT and Perplexity quote your page when someone asks what the change means, because it answers the question directly and links to the regulator's own text.
Doing this well takes steady, careful work:
- Knowing where changes come from. Your customers answer to specific agencies, and those agencies publish in specific places: rule announcements, guidance pages, enforcement releases, and settlement orders.
- Reading the source, not the headline. A news story might say a rule "bans" something when the final text only limits it, or applies it only to businesses above a certain size.
- Translating it for your customers. The rule is written for lawyers. Your explainer is written for the person who runs the business and has to change how they work.
- Publishing on a rhythm. A single explainer helps once. A regular update teaches customers to come to you whenever something changes.
Most small teams can't keep up with that. Someone has to check agency websites every week, read long documents, and write carefully about a subject where a careless sentence costs trust. So the work slips, and customers learn about the change from someone else.
An AI agent is well suited to the reading and drafting. It can check sources every day, read a sixty-page final rule without skimming, and draft a first explainer while the news is still new. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Here's how it turns regulation changes into explainers your customers rely on.
How Kite explains regulation changes to your customers
Kite starts with what it learned about your business during onboarding: who your customers are, which industry they work in, and what your company is known for. That tells Kite which regulators matter and which changes your customers will care about.
From there, Kite proposes a set of sources to follow and how it should find out about new changes. When a rule changes or a regulator announces an enforcement action, Kite reads the original document, works out what changed, and decides whether it matters enough to your customers to explain. For the changes that do, it drafts the explainer and the email and posts that go with it. Then it brings them to you and to the person on your team who owns compliance for review.
After you approve the work, Kite publishes the explainer to your website and sends it to your customers. It tracks how the explainers perform and keeps the regular roundup going, so customers hear from you every time something changes.
- Choose the regulators and sources to follow
- Read the source and work out what changed
- Decide what it means for your customers
- Write the explainer your customers will actually read
- Publish, send, and keep the explainers current
- Keep a regular rhythm and learn what customers read
Choose the regulators and sources to follow
Kite builds the list of sources from your customers' industry, because the changes worth explaining are the ones your customers have to act on. If you sell payroll software to restaurants, your customers answer to the federal and state labor departments on wages and tips, and to state health departments on licensing. A new securities rule probably doesn't belong on that list, even though it's regulatory news.
Kite proposes the list in plain terms, such as "the U.S. Department of Labor's wage and hour news releases" or "the labor departments in the six states where most of your customers operate." You can add the agencies, trade associations, and court dockets your team already follows, and remove anything that doesn't fit.
Kite then finds new changes in three ways:
- A standing watch. Kite can watch a regulator's press-release or enforcement page, or a search limited to that regulator's website, and stay quiet until something new appears. Watches check on a schedule, as often as once an hour. When a watch finds something, Kite tells you in the Slack thread where you asked for it or, if your team doesn't use Slack, by email.
- A scheduled scan. Kite can search for new rules, guidance, and enforcement actions every week or every month and bring you what it found. Each scan arrives as its own conversation in the Kite web app, by email from your team's Kite address, or in the Slack channel you choose.
- Whatever you send it. Upload the PDF of a final rule in the Kite web app, forward an agency's notice to your team's Kite address, or paste a link in the conversation. Kite starts from that document.
Read the source and work out what changed
Kite reads the primary document rather than relying on the coverage around it. For a new rule, that means the rule text and the agency's announcement. For an enforcement action, it means the regulator's release, the consent order or settlement, and the complaint when one is public.
Kite pulls out the details your customers need:
- who the rule covers, including any size thresholds or exemptions
- what they have to start doing or stop doing
- the effective date and any compliance deadlines
- in an enforcement action, what the company did, what the regulator said was wrong, and the penalty
When a change amends an earlier rule, Kite compares the old and new versions and says exactly what's different. It can also read the proposed version of a rule next to the final one, because customers who prepared for the proposal need to know what moved.
Throughout, Kite keeps what the document says separate from its reading of what that means. Every factual statement links to the page and section it came from. Every interpretation is marked as Kite's reading. That makes the draft fast to review, because your compliance lead can check the interpretations without re-reading the whole rule.
Decide what it means for your customers
Kite checks each change against what it knows about your customers and decides how much attention it deserves. A change that affects nearly all of your customers next quarter gets a full explainer and an email. A narrow change that affects a few of them gets a short note in the next roundup. A change that doesn't touch your customers at all gets left out.
Enforcement actions get the same test. An action against a company your customers resemble is a useful warning, because it shows what the regulator is paying attention to right now. Suppose a state labor department settles with a restaurant group over how it split tips with managers. That's worth a post titled "What the latest tip-pooling settlement means for your restaurant." The post explains what the group did, what the regulator said was wrong, and the three questions an owner should ask about their own tip policy this week. A fine against an unrelated industry isn't worth a post, even if it made headlines.
When a change connects to something your product does, Kite says so plainly and in context. For the payroll company, that might be a line explaining where to update tip-pooling settings. The explainer stays useful to someone who never buys from you, and that's what makes people trust it.
Write the explainer your customers will actually read
Kite writes the explainer for the person who runs the business, not for their lawyer. It uses your brand's voice and the words your customers use, and it puts the answer first. Most explainers follow the same shape:
- what changed, in two or three sentences
- who it applies to, and who it doesn't
- when it takes effect
- what to do now, as a short list of steps
- links to the rule, order, or announcement
Kite drafts the pieces that carry the explainer to your customers along with the article. That usually means a short customer email that leads with what the reader has to do, plus a LinkedIn post and posts for any other social accounts you use. For a change your customers will see coming for months, Kite can also write a longer guide or checklist they can keep.
Before anything goes out, the person on your team who owns compliance reads the draft. Kite sends it to them with the interpretations marked, so they can confirm the reading or correct it. If your industry expects articles to carry an author's and an expert reviewer's names and credentials, Kite adds those bylines to the page. See Publish expert-reviewed articles for more on how that works.
Publish, send, and keep the explainers current
Once you approve the explainer, Kite publishes it to your website. On a site Kite hosts, it publishes the page directly and returns the live link. If your website runs on Webflow, WordPress, Contentful, Sanity, Storyblok, or self-hosted Payload, Kite publishes through your connected account.
Kite sends the customer email from your team's Kite address or a connected email product. It skips anyone who has unsubscribed and reports which messages were delivered, which failed, and who replied. LinkedIn posts wait in Kite's Social tab for the author to approve and post them. Posts for other connected social accounts publish once you approve them.
Regulations keep moving after the first explainer. A rule gets delayed, a court blocks part of it, or the agency issues new guidance. When Kite sees a follow-up on a rule it has already covered, it updates the original explainer with the new date and a note about what changed, rather than leaving an out-of-date page live. For more on keeping older pages accurate, see Keep your website content fresh.
Keep a regular rhythm and learn what customers read
Kite can put the whole job on a schedule, so your customers get an update every week, every month, or every quarter, whatever fits how often your industry changes. Each run rounds up what changed since the last one, writes short entries for the minor changes, and links to any full explainers published in between. Many teams pair a monthly roundup with a full explainer whenever something big happens.
Kite tracks how the explainers perform. On a website it hosts, it reads visits to each explainer and where readers came from, including search engines and AI answers. Kite also checks how many people search for each rule by name, and records which emails got replies. Over a few months, that shows which kinds of changes your customers care about most, and Kite uses it to decide what gets a full explainer next time.
What you get
A list of sources worth following
The regulators, agency pages, and other sources your customers answer to, matched to the industry and locations they work in.
Timely notice of new changes
Watches and scheduled scans that bring you new rules, guidance, and enforcement actions with the original document linked.
Explainers grounded in the source
Articles that say what changed, who it applies to, when it takes effect, and what to do, with every fact linked to the document it came from and every interpretation marked for review.
The pieces that carry each explainer to customers
A customer email and social posts for each explainer, ready to approve.
A regular roundup
A weekly, monthly, or quarterly update that keeps customers informed between the major changes.
A record of what customers read
Traffic, search interest, and replies for each explainer, used to plan what Kite covers next.
How to get started
Start by telling Kite what you want in plain language. You might say, "Every month, write our customers an update on new labor rules that affect restaurants," or "The state just changed its tipping rules. Write an explainer for our customers."
Kite proposes the sources it plans to follow, how often to check them, and the format for each update. You adjust the list and approve it. Then tell Kite who on your team should review explainers before they go out. For a quick start, ask Kite to look back at the last three months of changes so you can see the kind of explainers it writes.
You can work with Kite in your browser or in Slack. Scheduled scans, uploads, and drafts all work in the Kite web app, and results can come to you by email. Add Kite to Slack and it also reports what its watches find in the thread where you asked.
You don't need to connect anything for Kite to research regulation changes, because its research tools are built in. Connect your website's content system or your email and social accounts when you want Kite to publish there. Kite asks before it publishes or sends anything, and once you trust its judgment, you can give it more room to work on its own.
Integrations used to explain regulation changes
Kite's web research is built in, so it can find and read new rules and enforcement actions without a separate account. Connections come in when you want Kite to publish explainers on a website it doesn't host.
Find and read new rules and enforcement actions
Common questions
Is a regulation explainer the same as legal advice?
No. An explainer tells your customers what changed and what questions to ask, but it doesn't tell a specific business what its legal obligations are. Most companies in regulated industries close each explainer with a short line saying so and suggesting readers check with their own adviser. Kite adds the wording your legal team prefers, and your compliance reviewer confirms the explainer before it's published.
How often should you send customers regulatory updates?
Send a full explainer whenever a change affects most of your customers, and send a regular roundup between those moments. Monthly suits most industries. Weekly suits fast-moving areas such as financial services or data privacy, and quarterly is enough where rules change slowly. Customers mainly need to be able to rely on the rhythm. Kite runs the roundup on whatever schedule you choose and sends a full explainer between roundups when something big happens.
How does covering regulatory news build authority?
Accurate, timely explainers make your company the place customers check first when something changes. That trust carries over to everything else you publish. Explainers also earn search traffic, because people search for a new rule by name in the days after it's announced. Answer engines tend to cite pages that answer the question directly and link to the primary source. The authority comes from being accurate and specific, so Kite reads the original documents and puts your customers' situation at the center of every explainer.
Can Kite turn a regulation PDF into an explainer video?
Yes. Upload the PDF in the Kite web app and ask for a video explainer. Kite reads the document, writes the script around what changed and what to do, and produces a short vertical video for social media in your brand's fonts and colors. It can also make a longer video when you ask. The script goes through the same review as a written explainer, so your compliance reviewer sees the claims before the video is published.
Can Kite cover regulations in more than one country or state?
Yes. Tell Kite which places your customers operate in, and it adds the regulators for each one to the list of sources. When the same change lands differently in different states, such as a minimum wage that rises on different dates, Kite can write one explainer with a short section for each state or separate explainers for each audience, depending on how your customers are spread out.