Make slides for a marketing update

Kite collects the figures for the period you name and compares them with the period before. Most marketing teams keep these numbers in several places, so Kite reads each source directly rather than asking you to export anything.

If Kite hosts your website, it already tracks visitors, page views, the most visited pages, where visitors came from, form submissions, and conversions, along with the change from the previous period. Kite also tracks your search rankings and how often ChatGPT, Gemini, Perplexity, and Claude mention you in their answers, so a slide on search and AI visibility needs nothing extra.

For everything else, Kite reads the numbers through the accounts you connect. That might mean sessions and conversions from Google Analytics, clicks and impressions from Google Search Console, new contacts and deals from HubSpot or Salesforce, and spend and results from Google Ads, Meta Ads, or LinkedIn Ads. If your team keeps its own tracking sheet, Kite can read that from Google Sheets.

Kite uses only figures it has from these sources, from your team's knowledge base, or from what you tell it. When a slide needs a number Kite doesn't have, it changes the slide rather than filling the gap with an estimate. So if your CRM isn't connected, the deck won't show a pipeline figure, and Kite tells you what connecting it would add.

Kite writes the story before it builds any slides, because the order of the argument decides which slides exist. It starts with one sentence that states what your audience should believe or do after the meeting, such as "Paid search is now our cheapest source of demo requests, and we should move budget there from display."

The occasion sets the order. A review or update leads with the answer and then gives the reasons that support it, each with its evidence. A pitch for a new idea starts with the problem in your boss's world, shows what it costs, explains what would change, offers proof, and ends with the ask. Kite writes the ask concretely: the piece of work, what your team brings to it, who owns it, and what a good result looks like. An ask that ends on open questions tends to end the meeting without a decision.

Every slide title is a full sentence that makes a claim, and it carries the number that matters when there is one. "Organic signups rose 34% after the comparison pages went live" is a title. "Organic performance" is only a label. Read in order, the titles alone should tell your boss the whole update, which also makes the deck easy to skim when it gets forwarded.

Kite keeps one point per slide and says each point once. If two charts show the same trend, it keeps the clearer one. If a number can't inform the decision, it gets a line in a source note or nothing at all. Kite still includes everything you asked to see, such as every channel or every milestone, but it places those details in a compact table beside the claim they support instead of giving each one a slide.

Kite picks each chart according to what the slide claims, because the right shape lets your boss see the point before reading a label. A few examples show how the choice works:

• Something changed over time. Kite draws a line, with the event that caused the change marked on it, such as the week a campaign launched.
• This quarter against last quarter. Kite draws each measure as two dots joined by a line, so the size and direction of each change are visible in one row.
• Which channel did best. Kite draws bars sorted from largest to smallest, with your most important channel in your brand's accent color.
• A small count. When the point is "9 of 14 webinar attendees booked a demo," Kite draws 14 marks with 9 filled in, because a percentage hides how small the group is.
• One number that decides the meeting. Kite sets it large on the slide, with what it's measured against.

Each chart carries a short caption that says what is counted and a source line that names where the numbers came from, such as "Google Analytics, July 1 to September 30." When data is partial, such as a month that hasn't finished, Kite draws that part dashed or hollow so nobody reads it as a drop.

When a slide claims something about work your team shipped, the best proof is the work itself. Kite can capture a screenshot of a public page, such as the landing page from the campaign you're reporting on, and place it on the slide at a size people can read.

Kite designs the deck from one of its slide templates and sets it entirely in your brand. The template supplies the layouts, the type sizes, the grid, and the motion between slides. Your brand supplies every color, the fonts, and the logo, which Kite takes from the brand details it recorded when it researched your company.

Several templates are built for updates and reports. For example:

• Scorecard is a chart-first marketing report with a verdict on every section, made for monthly and quarterly numbers.
• Business Review puts the last six weeks beside the last twelve months, with the same comparison under every chart.
• Board Room uses a strict grid with the numbers first, for an update where every figure has to hold up.
• Account Review is the quarterly review an agency brings to a client: what was committed, what was delivered, and a joint plan for next quarter.

You can browse the full set in the Slide decks tab of the Kite web app and filter it by occasion, such as project updates, reports and data, or board and investors. Choose "Use this template" on any of them, or describe the deck and let Kite choose. When it delivers the deck, Kite names the template it used and suggests two or three others that would suit it, any of which it can rebuild in your brand.

Kite writes all the words in your brand's voice, including the titles, labels, and speaker notes. It adds speaker notes when you'll present the deck live, so you have the talking points for each slide in front of you. Where a slide calls for an image of your customers' world, Kite generates one in your brand's imagery style. It doesn't add decorative images that don't support a point.

Before publishing, Kite screenshots every slide and reviews them. It fixes text that overflows or collides, colors that don't match your brand, and text that's too faint to read against its background.

Kite publishes the finished deck as a link that opens in a browser and plays full screen. You present from it in the meeting, and it also appears in the Slide decks tab with your other decks.

To change the deck, open it in the deck editor in the Kite web app. You can edit text on a slide directly, or leave a comment on any part of a slide, such as "Move this chart to the second slide" or "Use our Q2 number here instead." When you choose "Update deck," Kite applies your edits and comments and publishes the new version in about a minute. The link stays the same, so anyone you already sent it to sees the latest version.

You can also ask for changes in the conversation. If your boss rejects the story rather than a detail, Kite rewrites the storyline first and rebuilds the slides from it, instead of restyling the old slides. When next quarter's update comes around, ask Kite to update the deck with the new period's numbers, and it rebuilds it from the same sources.