--- title: Make slides for a marketing update description: Tell Kite who the update is for and what period it covers, and it pulls your real marketing numbers, writes the story the slides need to tell, and designs a deck in your brand that you can present from a link. slug: /use-cases/marketing-update-slides page_type: use-case lead_prompt: How do I make slides for a marketing update with AI? target_prompts: - Can an AI marketing agent make slides for a marketing update? - How do I make a marketing presentation for my boss quickly? - Can AI turn my marketing results into a slide deck? - How do I create a quarterly marketing review presentation? - How do I put together a presentation to pitch a marketing idea to my manager? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-11-10' date_modified: '2026-11-10' related_integrations: - /integrations/google-analytics.md - /integrations/google-search-console.md - /integrations/hubspot.md - /integrations/salesforce.md - /integrations/google-ads.md - /integrations/meta-ads.md - /integrations/linkedin-ads.md - /integrations/google-sheets.md --- # Make slides for a marketing update ## Key Takeaways - A good marketing update deck is an argument. It opens with the answer, gives one point per slide, and backs each point with a real number. A pile of dashboard screenshots makes your boss do the work of figuring out what happened. - Kite gathers the numbers first, from the analytics it runs on sites it hosts, from its own search and AI-visibility tracking, and from the tools you connect, such as Google Analytics, HubSpot, and your ad accounts. - Kite writes the storyline before it designs anything. Every slide title is a full sentence that states a finding, so reading the titles in order tells the whole story. - Kite designs the deck in your brand's colors, fonts, and logo from one of its slide templates, adds speaker notes when you'll present live, and publishes it as a link you can present from. - You can change any slide yourself in the deck editor or leave comments for Kite. Kite makes the changes and the same link shows the new version. ## Why marketing update slides are harder than they look A marketing update has one job: to help the person you report to understand what happened and decide what to do next. Your boss wants to know whether marketing is working, why, and what you need from them. The slides are the way you answer those three questions in the fifteen minutes you get. Most update decks miss because of how they get made. Someone exports charts from Google Analytics, the CRM, and each ad platform, pastes one chart per slide, and labels them "Traffic," "Leads," and "Paid." The deck has plenty of data, but nobody has said what the data means. The person presenting ends up explaining every slide out loud, and the boss leaves without a clear takeaway. A stronger update deck takes three kinds of work: - **Gathering the numbers.** You have to pull the figures for the right period from every tool that holds them and compare them with the period before. - **Finding the story.** You decide what the numbers say, which ones matter to this audience, and what you want them to believe or approve afterward. - **Designing the slides.** You lay each point out so it's obvious at a glance, in your company's brand, polished enough that you're comfortable putting your name on it. An AI agent is well suited to all three because the work is mostly reading, comparing, and arranging, and it has to be done again every month or quarter. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. When you have an update coming up, it can turn your results into a deck you're ready to present. ## How Kite makes slides for a marketing update Kite starts by finding out who the deck is for and what it needs to achieve. A quarterly review for your VP, a monthly numbers pack for the leadership team, and a pitch for a new program all need different slides, so Kite settles the audience, the period, and what you want them to do afterward before it touches a template. Next, Kite gathers the figures. It reads your website traffic, conversions, search rankings, AI visibility, pipeline, and ad results from the sources it has access to, and it uses what it already knows about your company from its research and earlier work. It then writes a storyline: one sentence that states what the audience should take away, followed by a list of slides, each with the claim it makes and the evidence that proves it. Only then does Kite design the deck. It picks one of its slide templates to suit the occasion, sets it in your brand's colors, fonts, and logo, draws each chart to fit the point it makes, and checks a screenshot of every slide before it publishes. You get a link that opens the deck and plays it full screen, ready to present. ### Gather the numbers from the tools that hold them Kite collects the figures for the period you name and compares them with the period before. Most marketing teams keep these numbers in several places, so Kite reads each source directly rather than asking you to export anything. If Kite hosts your website, it already tracks visitors, page views, the most visited pages, where visitors came from, form submissions, and conversions, along with the change from the previous period. Kite also tracks your search rankings and how often ChatGPT, Gemini, Perplexity, and Claude mention you in their answers, so a slide on search and AI visibility needs nothing extra. For everything else, Kite reads the numbers through the accounts you connect. That might mean sessions and conversions from Google Analytics, clicks and impressions from Google Search Console, new contacts and deals from HubSpot or Salesforce, and spend and results from Google Ads, Meta Ads, or LinkedIn Ads. If your team keeps its own tracking sheet, Kite can read that from Google Sheets. Kite uses only figures it has from these sources, from your team's knowledge base, or from what you tell it. When a slide needs a number Kite doesn't have, it changes the slide rather than filling the gap with an estimate. So if your CRM isn't connected, the deck won't show a pipeline figure, and Kite tells you what connecting it would add. ### Decide what story the slides should tell Kite writes the story before it builds any slides, because the order of the argument decides which slides exist. It starts with one sentence that states what your audience should believe or do after the meeting, such as "Paid search is now our cheapest source of demo requests, and we should move budget there from display." The occasion sets the order. A review or update leads with the answer and then gives the reasons that support it, each with its evidence. A pitch for a new idea starts with the problem in your boss's world, shows what it costs, explains what would change, offers proof, and ends with the ask. Kite writes the ask concretely: the piece of work, what your team brings to it, who owns it, and what a good result looks like. An ask that ends on open questions tends to end the meeting without a decision. Every slide title is a full sentence that makes a claim, and it carries the number that matters when there is one. "Organic signups rose 34% after the comparison pages went live" is a title. "Organic performance" is only a label. Read in order, the titles alone should tell your boss the whole update, which also makes the deck easy to skim when it gets forwarded. Kite keeps one point per slide and says each point once. If two charts show the same trend, it keeps the clearer one. If a number can't inform the decision, it gets a line in a source note or nothing at all. Kite still includes everything you asked to see, such as every channel or every milestone, but it places those details in a compact table beside the claim they support instead of giving each one a slide. ### Choose the right chart for each point Kite picks each chart according to what the slide claims, because the right shape lets your boss see the point before reading a label. A few examples show how the choice works: - **Something changed over time.** Kite draws a line, with the event that caused the change marked on it, such as the week a campaign launched. - **This quarter against last quarter.** Kite draws each measure as two dots joined by a line, so the size and direction of each change are visible in one row. - **Which channel did best.** Kite draws bars sorted from largest to smallest, with your most important channel in your brand's accent color. - **A small count.** When the point is "9 of 14 webinar attendees booked a demo," Kite draws 14 marks with 9 filled in, because a percentage hides how small the group is. - **One number that decides the meeting.** Kite sets it large on the slide, with what it's measured against. Each chart carries a short caption that says what is counted and a source line that names where the numbers came from, such as "Google Analytics, July 1 to September 30." When data is partial, such as a month that hasn't finished, Kite draws that part dashed or hollow so nobody reads it as a drop. When a slide claims something about work your team shipped, the best proof is the work itself. Kite can capture a screenshot of a public page, such as the landing page from the campaign you're reporting on, and place it on the slide at a size people can read. ### Design the deck in your brand Kite designs the deck from one of its slide templates and sets it entirely in your brand. The template supplies the layouts, the type sizes, the grid, and the motion between slides. Your brand supplies every color, the fonts, and the logo, which Kite takes from the brand details it recorded when it researched your company. Several templates are built for updates and reports. For example: - **Scorecard** is a chart-first marketing report with a verdict on every section, made for monthly and quarterly numbers. - **Business Review** puts the last six weeks beside the last twelve months, with the same comparison under every chart. - **Board Room** uses a strict grid with the numbers first, for an update where every figure has to hold up. - **Account Review** is the quarterly review an agency brings to a client: what was committed, what was delivered, and a joint plan for next quarter. You can browse the full set in the Slide decks tab of the Kite web app and filter it by occasion, such as project updates, reports and data, or board and investors. Choose "Use this template" on any of them, or describe the deck and let Kite choose. When it delivers the deck, Kite names the template it used and suggests two or three others that would suit it, any of which it can rebuild in your brand. Kite writes all the words in your brand's voice, including the titles, labels, and speaker notes. It adds speaker notes when you'll present the deck live, so you have the talking points for each slide in front of you. Where a slide calls for an image of your customers' world, Kite generates one in your brand's imagery style. It doesn't add decorative images that don't support a point. Before publishing, Kite screenshots every slide and reviews them. It fixes text that overflows or collides, colors that don't match your brand, and text that's too faint to read against its background. ### Present it, change it, and use it again Kite publishes the finished deck as a link that opens in a browser and plays full screen. You present from it in the meeting, and it also appears in the Slide decks tab with your other decks. To change the deck, open it in the deck editor in the Kite web app. You can edit text on a slide directly, or leave a comment on any part of a slide, such as "Move this chart to the second slide" or "Use our Q2 number here instead." When you choose "Update deck," Kite applies your edits and comments and publishes the new version in about a minute. The link stays the same, so anyone you already sent it to sees the latest version. You can also ask for changes in the conversation. If your boss rejects the story rather than a detail, Kite rewrites the storyline first and rebuilds the slides from it, instead of restyling the old slides. When next quarter's update comes around, ask Kite to update the deck with the new period's numbers, and it rebuilds it from the same sources. ## What you get - **A storyline you can check.** A one-sentence takeaway and a slide-by-slide list of each claim and its proof, so you can agree on the argument before the design. - **A deck in your brand.** Your colors, fonts, logo, and voice on every slide, with a title on each one that states a finding. - **Charts that make the point.** Each one drawn for the claim it supports, with a caption saying what is counted and a source line saying where the numbers came from. - **Speaker notes.** Talking points for each slide when you'll present the deck live. - **A link to present from.** One link that plays the deck full screen and keeps showing the latest version as you make changes. - **A short delivery note.** The template Kite used, two or three alternatives, and anything it would still improve, such as a number that connecting your CRM would add. ## How to get started Tell Kite what the meeting is and who it's for. You might say, "Make slides for my quarterly marketing review with our VP of Sales. Cover July through September and show what drove demo requests," or "I want to pitch my manager on running a webinar series next quarter. Make me five slides." Kite asks about anything it needs to pin down, such as the period, the audience, or what decision you want from the meeting. It gathers the numbers, builds the deck, and sends you the link. You can ask for decks in the Kite web app or in Slack, and you edit them in the deck editor in the web app. Kite can build a deck from its own data right away. If your website runs outside Kite, or your pipeline and ad results live in other tools, connect those accounts first so the numbers you need are in the deck. ## Integrations used for marketing update slides Kite tracks traffic and conversions on the sites it hosts and measures your search rankings and AI visibility on its own, so a deck about those results needs nothing connected. Connections come in when the numbers your boss wants live in tools your team already uses. ### Add website and search numbers - [Google Analytics + Kite](/integrations/google-analytics.md): Read sessions, traffic sources, and conversions for a website Kite doesn't host. - [Google Search Console + Kite](/integrations/google-search-console.md): Read the clicks, impressions, and positions your site earns in Google search. ### Add pipeline and revenue numbers - [HubSpot + Kite](/integrations/hubspot.md): Read the contacts, deals, and companies that show how marketing turned into pipeline. - [Salesforce + Kite](/integrations/salesforce.md): Read the leads, contacts, and opportunities your sales team works from. ### Add paid campaign results - [Google Ads + Kite](/integrations/google-ads.md): Read spend, clicks, and conversions from your search and display campaigns. - [Meta Ads + Kite](/integrations/meta-ads.md): Read the results of your Facebook and Instagram campaigns. - [LinkedIn Ads + Kite](/integrations/linkedin-ads.md): Read the results of your LinkedIn campaigns. ### Add your own tracking - [Google Sheets + Kite](/integrations/google-sheets.md): Read the figures your team already tracks in a spreadsheet, such as targets for the quarter. ## Common questions ### Can Kite give me a PowerPoint or Google Slides file? No. Kite publishes the deck as a link that plays in any browser, and you present from that link. You make changes in the deck editor in the Kite web app or by asking Kite, and the link always shows the newest version. If your company requires every deck to live in PowerPoint or Google Slides, Kite's deck won't drop into that folder, but you can still present from the link in the meeting. ### Who can open the deck link? Anyone who has the link can open the deck without signing in, the same way a shared report link works. That makes it easy to send to your boss or to someone who missed the meeting. If you no longer want a deck to be viewable, delete it from the Slide decks tab and its link stops working for everyone. ### What is the 5/5/5 rule for presentations? The 5/5/5 rule is a guideline for text-heavy slides: no more than five words per line, five lines per slide, and five text-heavy slides in a row. It's a useful check against slides that read like documents. Kite reaches the same goal from a different direction. Each slide makes one point in a single-sentence title and proves it with a chart, a number, or a screenshot rather than a block of bullets. ### How long should a marketing update deck be? A deck should have as many slides as it has points worth making, and for most monthly or quarterly updates that's somewhere between five and twelve. Kite merges slides that show the same thing and cuts data that can't inform the decision, so a short update stays short. If you have a fixed slot, tell Kite the length or the number of slides, and it writes the storyline to fit. ### Can Kite make the deck for a client instead of my own company? Yes. Agencies use Kite for client work, and each client can have its own Kite team with its own research and brand. Kite designs a client's deck in that client's brand, and the Account Review template is built for the quarterly review an agency brings to a client. ### How is this different from a marketing report or dashboard? A deck is built to be presented in a meeting and to lead the audience to one decision. A report is written to be read, and a dashboard is for checking numbers whenever you need them. Kite makes all three. For a written summary that arrives on a schedule, see [Get a weekly marketing report in Slack](/use-cases/weekly-marketing-report.md), and for numbers you check regularly, see [Build a marketing dashboard](/use-cases/marketing-dashboard.md). For other tools that turn results into slides, see Best AI presentation makers for turning marketing results into slides (coming soon).