Capture what someone knows before they leave

Before a marketer, contractor, or agency leaves, find out what they know that nobody has written down, ask them about it, and save their answers where the next person and your AI marketer will read them.

Key Takeaways

  1. To capture what someone knows before they leave, start with what's already written down, then ask them only about the gaps. Save each answer where the people and tools doing the work will see it again, rather than in a handover document that gets read once.
  2. The knowledge that walks out the door is rarely the task list. It's the reasons behind past decisions, the campaigns that failed and why, the people to call, and the account settings nobody else has touched.
  3. Kite already keeps a shared knowledge base of your positioning, brand voice, channel results, and decisions. So it can see what's missing for the person's role and ask them specific questions instead of "tell me everything you know."
  4. Kite reads the plans and briefs the person left in Google Drive, Google Docs, or Notion, and it can search the Slack channels it has joined for things they explained there.
  5. Before the last day, Kite shows you what the record now covers, what still lives only in that person's head, and which accounts need a new owner.
On this page

Why knowledge leaves with the person

When a marketer, contractor, or agency leaves, most of what they leave behind is easy to find. The ad accounts are still there, the blog posts are still live, and the campaign calendar is still in a spreadsheet. What disappears is the reasoning. Nobody else knows why the team stopped running LinkedIn ads to HR managers, which journalist actually answers email, or why the pricing page says "per location" instead of "per seat."

The usual fix is a handover document, and it usually disappoints. The person writes it in their last week, from memory, while finishing everything else. It lists open tasks and passwords, because those are what come to mind first. Then it goes into a shared folder, and the next person opens it once. Six months later, someone suggests the LinkedIn campaign again, and the team pays to learn the same lesson twice.

A better handover works the way a good interviewer does. It starts with what's already recorded, so the questions are about the gaps. It asks for reasons and examples, not just facts. And it saves each answer somewhere the team will see it again while working, such as the notes on paid ads that anyone planning a paid campaign reads first.

AI is well suited to this job because it doesn't get tired of asking follow-up questions, and it can read months of documents and conversations faster than any person. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Because Kite already keeps your team's marketing knowledge, capturing what someone knows becomes a matter of adding to that record before they go. Here's how it works.

How Kite captures what someone knows before they leave

Kite starts with its own knowledge base, which already holds your positioning, products, customers, brand voice, competitors, and the results of earlier work. It compares that record with the departing person's role and finds the subjects where it has little or nothing written down. Then it interviews the person about those gaps, reads the documents and conversations they left behind, and saves each answer to the page where it belongs.

As the interviews go on, Kite keeps a running list of what's still unknown. That way you can spend the last few days on the questions that matter most. After the person leaves, the knowledge stays in the same place Kite reads before every task. A new hire can read it too, and Kite can turn it into a briefing for them.

  1. Start from what's already written down
  2. Ask the person what only they know
  3. Read the documents and conversations they left behind
  4. Save each answer where the work will find it
  5. Show what's still missing before the last day
  6. Hand the work to whoever comes next

Start from what's already written down

The fastest handover interview is one that skips everything you already know. Kite reads its knowledge base before it asks anything, so it can tell the difference between a subject that's well covered and one that's thin.

Say your paid ads contractor is leaving. Kite might find that your brand voice and ideal customer profile are well documented. It might also find that its notes on paid campaigns hold only two results from the spring, and that nothing records which agency set up your Google Ads account or why. Those thin spots become the agenda for the interview.

This changes the conversation with the person leaving. Instead of an open-ended "write down everything you know," they get a short list of specific questions about their own work. Those questions are easier to answer well, even in a busy last week.

Ask the person what only they know

Kite interviews the departing person directly in a conversation, the same way you'd talk to Kite yourself. You can work with Kite in your browser or in Slack. Kite's pricing is per workspace, so adding a contractor or agency contact to your Kite team for the handover doesn't change what you pay.

Kite asks one subject at a time and follows up when an answer is vague. The questions focus on what someone else couldn't work out from the files:

  • Which campaigns, channels, or messages did you try that didn't work, and why do you think they failed?
  • Which decisions would you make differently, and which ones should the next person keep?
  • Who do you rely on, inside or outside the company, and what is each person good for?
  • What's in flight right now, and what has been promised to someone?
  • Which accounts, tools, or settings have only you touched?
  • What happens every month or quarter that nobody else would remember to do?
  • What do you wish someone had told you when you started?

Here's an example. You ask about the newsletter, and the person says "open rates dropped, so we moved the send day." Kite then asks what the old day was, what the new day is, how big the drop was, and whether the change helped. A short answer like that becomes a learning the next person can act on.

Read the documents and conversations they left behind

A lot of what someone knows is already written down somewhere, just not anywhere central. Kite reads the documents the person points it to and pulls out the conclusions.

If their campaign plans, briefs, and post-mortems live in Google Drive, Google Docs, or Notion, connect that account and Kite can find and read them. You can also share PDFs with Kite directly in the conversation. In Slack, Kite reads files people share with it, and when someone asks, it searches the public channels it has joined to find earlier conversations. That's often where the best explanations are, because people explain their reasoning to colleagues in threads far more often than they write it into documents.

Kite doesn't copy these documents into its knowledge base. It records what they concluded, such as "the Q2 webinar series brought in 40 demo requests, mostly from existing newsletter subscribers," and notes where it found it. Then it uses the interview to confirm anything that's unclear or out of date.

Save each answer where the work will find it

Kite files each piece of knowledge on the page that will be read when that subject comes up again. That placement is what makes the knowledge useful after the person leaves.

Different kinds of knowledge go to different places:

  • What worked and what didn't goes into the notes for that channel, such as paid ads, email, social, or content. When Kite later plans a paid campaign, it reads the paid ads notes first and sees that the LinkedIn campaign to HR managers failed three times.
  • Decisions and their reasons go into a log of decisions, each with the date, who approved it, and the evidence behind it.
  • People get their own pages. A page might cover the colleague who wants to see creative before launch, the reporter who covers your industry, or the client contact who approves budgets. Each page records what the person owns and how they like to work. Contact details that already live in your CRM stay there.
  • Where your data lives goes onto the page that records which tool holds which data, such as your CRM, analytics, email platform, and website. Kite marks each entry as unverified until it has checked the tool itself.
  • Open questions and risks go onto their own pages, so a question nobody could answer doesn't get lost.

The person leaving may also have told Kite standing preferences, like "never post on Fridays" or "always use the long form of the product name." Each preference is saved under the name of the person who stated it. Kite can list everything that person set, so the team can decide which preferences to keep before they go.

Show what's still missing before the last day

At any point, Kite can tell you what the record now covers and what still lives only in the departing person's head. That's the most useful thing to know in someone's final week, because it tells you where to spend the time you have left.

You might see that the paid ads notes are now complete but nobody has explained the affiliate deals, or that two client relationships still have no named contact. Kite also lists the accounts and tools the person said only they manage, so you can move ownership to someone who's staying while the person can still help.

You can open the knowledge base in the Kite web app at any point to read what Kite recorded. You and the departing person can edit its pages directly, and Kite treats edits from your team as more reliable than its own notes.

Hand the work to whoever comes next

The handover isn't finished until someone uses it. Kite reads the same knowledge base before every task, so if Kite takes over part of the departing person's work, it starts with everything they told it.

When you hire a replacement, Kite can write an onboarding brief for them from what the team knows. The brief covers the decisions they're inheriting, the experiments already run, the people to meet, and the open questions waiting for them. Kite can save it as a Google Doc or a Notion page if your team keeps its documents there. The new hire doesn't have to dig through a folder of old files, and they can ask Kite follow-up questions in the conversation.

What you get

A list of what's missing for this person's role

It shows the subjects where your team's record is thin and that the person leaving knows best, so the interview starts in the right place.

A structured interview

Kite asks focused questions one subject at a time and follows up on vague answers.

An updated knowledge base

Results, decisions, people, systems, preferences, and open questions are filed where Kite and your team will read them again.

A coverage check before the last day

It shows what the record now covers, what's still only in the person's head, and which accounts need a new owner.

An onboarding brief for the next person

It turns the captured knowledge into a readable starting point for a replacement, saved where your team keeps its documents.

How to get started

Tell Kite who is leaving, what they work on, and when their last day is. You might say, "Our paid ads contractor finishes on the 14th. Help me capture what they know before then," or "Our agency contract ends next month. What do we need from them?"

Kite reads its knowledge base, compares it with that role, and sends you a plan. The plan lists the subjects it wants to cover, the questions it will ask, and the documents it would like to read. Change or approve the plan in the conversation.

Then add the person to your Kite team so Kite can interview them, and connect Google Drive, Google Docs, or Notion if their documents live there. If your team uses Slack, add Kite to Slack so it can also search the channels where the person worked. Start as early as you can. Two or three short sessions spread over a couple of weeks get better answers than one long session on the last day.

Integrations used to capture what someone knows before they leave

Kite does most of this work through conversations and its own knowledge base. Integrations let it read what the departing person already wrote and save documents where your team will look for them.

Common questions

What should be in a handover document when an agency contract ends?

An agency handover should cover what the agency ran for you, what it learned, and everything you need to keep running it. Ask for:

  • every account, campaign, and asset it created, with ownership moved to someone on your team
  • results by channel and campaign, including what it stopped doing and why
  • work that's in flight, with dates and anything already promised
  • the contacts it worked with at publishers, partners, or vendors
  • recurring tasks, such as monthly reports or seasonal campaigns
  • the reasoning behind your current targeting, budgets, and messaging

Kite can turn that list into interview questions for the agency's account lead and file the answers in your knowledge base. Agencies that use Kite can also run a separate Kite team for each client. When a client relationship ends, that client's knowledge is already in one place.

Should passwords go into the handover?

No. Move ownership of each account to someone who's staying, and have them set their own login. Kite records which tool holds which data, and the person pages record who owns what. That's the information the next person needs to find their way around.

What if the person has already left?

You can still recover a good share of what they knew. Kite can read the documents they left in Google Drive, Google Docs, or Notion and search the Slack channels where they worked. Questions that only the person could answer go onto your open questions page, so the team knows what's missing. A short follow-up call with a friendly former colleague can then fill the most important gaps.

How long does capturing someone's knowledge take?

For most marketing roles, plan on two or three conversations of 30 to 45 minutes each, plus time for Kite to read documents between them. Starting from what's already in the knowledge base keeps the interviews short. The more Kite has worked alongside the person beforehand, the less there is to ask.

Can I use the same process before someone goes on leave?

Yes. The process is the same whether someone is leaving for good, going on parental leave, or moving to a different team. In each case, you want their knowledge written down where the work will find it while they're away. It's also worth doing once a year for every key role, because it keeps the knowledge base current before anyone gives notice. For more on how Kite builds and maintains that knowledge base, see Teach an AI agent about your company.

Questions this page answers

  • How do I capture what someone knows before they leave with AI?
  • Can an AI marketing agent capture what someone knows before they leave?
  • How do I document a marketer's knowledge before they quit?
  • What should be in a handover document when an agency contract ends?
  • How do I avoid losing knowledge when a contractor leaves?
  • What questions should I ask an employee before they leave to capture what they know?

About the author

Devon Wells leads product marketing at Kite, the AI marketer. He spent a decade marketing industrial AI, from self-driving trucks to computer vision, but now Kite handles most of the work itself.

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